Michelle Clark Email & Phone Number

* Leads the internal marketing program for the agency, overseeing all aspects from strategy development to execution for increased brand visibility, lead generation, and client acquisition--Increased registrants for webinars by 650% in three months--Increased website traffic (sessions) by 145% in two months--Improved CTR on emails by 91% in two months* Provides support and training for Customer Success Managers (CSMs), equipping them with the skills and knowledge to ensure high levels of satisfaction and retention of clients* Spearheads sales enablement initiatives to empower sales team with the tools, knowledge, and support necessary to drive revenue growth

* Managed multiple client accounts and their comprehensive marketing initiatives and campaigns --Increased leads from website form fills by 30.77% for one client--Increased blog article traffic by 53% for one client* Spearheaded content strategy and roadmapping initiatives for clients* Wrote, edited, and scheduled email campaigns, social media posts, landing page copy, blogs articles, and downloadable content * Developed SEO content briefs, compiled SEO reports and recommendations, and executed on-page SEO practices

* Managed multiple client accounts and their comprehensive marketing initiatives and campaigns --Improved CTR on emails by 150% for one client in three months --Achieved page one SEO ranking for one client for several webpages including blog articles and product pages* Spearheaded content strategy and roadmapping initiatives for clients* Wrote, edited, and scheduled email campaigns, social media posts, landing page copy, blogs articles, and downloadable content.* Developed SEO content briefs, compiled SEO reports and recommendations, and executed on-page SEO practices

* Managed day-to-day activities for clients and agency on social media platforms such as LinkedIn, Facebook, and Twitter, ensuring consistent branding and messaging.--Achieved client goal of increasing LinkedIn followers by 30% in 2 weeks (goal was in a quarter).* Grew followers and engagement through strategic content planning, community engagement, and influencer lists.* Monitored performance metrics, while also compiling comprehensive best practices documents to guide team members and stakeholders.

*Taught undergraduate reading and writing courses.*Lectured and instructed students in rhetoric and composition.

* Developed and curated content for the company's social media platforms including Facebook, Twitter, and LinkedIn* Eventually managed the social media team ensuring cohesive branding and maximizing audience engagement across platforms

* Consulted on various public relations and marketing tasks for the PR/Marketing team, providing strategic guidance and support to enhance brand visibility and reputation management efforts

* Wrote and edited comprehensive business plans for entrepreneurial clients across various industries* Authored blog posts and instructional online articles for the Go Business Plans website, providing valuable insights and guidance on topics related to entrepreneurship, business strategy, and startup success* Conducted extensive research to gather market intelligence, competitor analysis, and industry trends for incorporation into business plans

* Managed marketing emails, internal operations, and giveaways to maintain brand consistency and enhance customer engagement

* Developed and executed comprehensive social media strategies across social media media platforms * Conducted regular analysis of social media performance metrics, identifying areas for improvement

* Created and implemented social media strategy for high-profile entertainment clients* Supported digital branding and partnership initiatives on behalf of clients, facilitating collaborations with influencers and organizations to expand reach and drive brand awareness.* Provided administrative support to the digital strategy team, including organizing meetings, managing calendars, preparing reports, and coordinating communication between team members and clients.

Master Of Arts - Ma, English Literature, Rhetoric & Composition

Bachelor Of Arts - Ba, English, Writing