Hana Říhová

Hana Říhová Email and Phone Number

Marketing @ BORGY CZ, a.s.
zapy, stredocesky kraj, czechia
Hana Říhová's Location
Czechia, Czech Republic
Hana Říhová's Contact Details

Hana Říhová work email

Hana Říhová personal email

n/a
About Hana Říhová

Hana Říhová is a Marketing at BORGY CZ, a.s.. She possess expertise in marketing management, fmcg, product development, marketing communications, customer insight and 10 more skills.

Hana Říhová's Current Company Details
BORGY CZ, a.s.

Borgy Cz, A.S.

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Marketing
zapy, stredocesky kraj, czechia
Website:
borgy.eu
Employees:
26
Hana Říhová Work Experience Details
  • Borgy Cz, A.S.
    Marketing Specialist
    Borgy Cz, A.S. Feb 2024 - Present
    Prague, Czechia
  • Avon
    Campaign Planning Manager
    Avon Oct 2018 - Dec 2023
    Prague, The Capital, Czech Republic
    Campaign Planning is a vital role driving cross-functional integrated collaboration within the Marketing organization. I ´m responsible for development and integration of merchandising plans that support corporate objectives and Czech/ Slovak Marketing Strategies. I ´ m leading and motivating a team of people directly and influence the cross functional matrix. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Responsible for overseeing day-to-day business* Tracking and analyzing plans… Show more Campaign Planning is a vital role driving cross-functional integrated collaboration within the Marketing organization. I ´m responsible for development and integration of merchandising plans that support corporate objectives and Czech/ Slovak Marketing Strategies. I ´ m leading and motivating a team of people directly and influence the cross functional matrix. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Responsible for overseeing day-to-day business* Tracking and analyzing plans for all categories from both current and historical perspective in order to identify risks and opportunities. * Leverage internal reporting, analytics and other experience to meet financial targets. * Assist senior manager with assessing quarterly plans understand demand position, SOS, and key business objectives* Establish a creative, cohesive story for the brochure that allows the Representatives to have a clear proposition to the consumer* Uphold brand integrity and messaging across all categories and positioning to the Representative* Assist with training and development of assistants and associates managers providing recommendations and guidance for improvement* Provide meeting coverage as the voice of the department Show less
  • Amica Group
    Marketing Manager, Cz & Sk At Amica Commerce
    Amica Group Sep 2017 - Sep 2018
    Hlavní Město Praha, Česká Republika
    Full responsibility for B2B & B2C activities Implementation/ setting brand marketing strategyMedia plans optimalizationResponsibility for PR events & exhibition, ATL/ BTL communication, trade marketing activities, SEO optimalization, social media, etc. Budget management
  • Oriflame Cosmetics
    Marketing Manager
    Oriflame Cosmetics Jul 2015 - Feb 2017
    Prague, The Capital, Czech Republic
    Brand managmentPreparation and implementation marketing strategy and budget planning - Preparation and coordination Events for consultants (from 150 to 900 people) - Responsibility for Oriflame catalogues, prices and product launches in the catalogues - Cooperation with advertising agency in preparation and implementation all advertising campaigns - Cooperation with media agency and PR agency in preparation and implementation all advertising and PR campaigns -… Show more Brand managmentPreparation and implementation marketing strategy and budget planning - Preparation and coordination Events for consultants (from 150 to 900 people) - Responsibility for Oriflame catalogues, prices and product launches in the catalogues - Cooperation with advertising agency in preparation and implementation all advertising campaigns - Cooperation with media agency and PR agency in preparation and implementation all advertising and PR campaigns - Preparation, coordination and evaluation of all marketing activities - Sales support and preparation business cases, margin calculation and responsibility for margin in overall - New product launch implementation - Product forecast and marketing&sales analyses - Management of small team (6 people) Show less
  • Oriflame
    Senior Marketing Coordinator
    Oriflame May 2014 - Jun 2015
    Prague, The Capital, Czech Republic
    Preparation and implementation marketing strategy and budget planning - Preparation and coordination Events for consultants (from 150 to 900 people) - Responsibility for Oriflame catalogues, prices and product launches in the catalogues - Cooperation with advertising agency in preparation and implementation all advertising campaigns - Cooperation with media agency and PR agency in preparation and implementation all advertising and PR campaigns - Preparation, coordination… Show more Preparation and implementation marketing strategy and budget planning - Preparation and coordination Events for consultants (from 150 to 900 people) - Responsibility for Oriflame catalogues, prices and product launches in the catalogues - Cooperation with advertising agency in preparation and implementation all advertising campaigns - Cooperation with media agency and PR agency in preparation and implementation all advertising and PR campaigns - Preparation, coordination and evaluation of all marketing activities - Sales support and preparation business cases, margin calculation and responsibility for margin in overall - New product launch implementation - Product forecast and marketing&sales analyses - Management of small team (6 people) Show less
  • Kraft Foods
    Assistant Brand Manager Figaro
    Kraft Foods Nov 2011 - Apr 2014
    Czech Republic
    Assistant Brand Manager Figaro CZ/SK: responsible for Figaro pralines Projects: Figaro pralines portfolio optimalization - new product launch, including redesign, development of new packaging, and new communication campaign incl. TVC (10 2013) – locally shooted (sales trend turnaround into positive figures), Figaro pralines consumer promotion, researches – co-creations, FGs, quantitative packaging test, NPD test
  • Kraft Foods
    Marketing Trainee - Milka Cz/Sk
    Kraft Foods Nov 2010 - Nov 2011
    Praha
    - Developing and executing marketing plans and activities together with brand manager- Responsible for delivering brand targets and results while building brand equities- Analysing all sorts of quantitative and qualitative data to identify useful insights which will be relevant and unique for each brand- Working with creative and other agencies to develop appealing and effective promotional activities, moreover, plus being active and come with own ideas and improvements for the… Show more - Developing and executing marketing plans and activities together with brand manager- Responsible for delivering brand targets and results while building brand equities- Analysing all sorts of quantitative and qualitative data to identify useful insights which will be relevant and unique for each brand- Working with creative and other agencies to develop appealing and effective promotional activities, moreover, plus being active and come with own ideas and improvements for the given brands- Conducting market reserach for given brands together with Consumer insight team - Ensuring regular observation and analysis of the market and competitors, promoting early recognition of changing market situations and recommending appropriate marketing action- Monitoring brand’s P&L and pointing out issues to enhance profitability- Monitoring independently project budget, execution and timings in close cooperation with PCM department- Improvements or adaptations of product recipes, packaging designs, new flavours, line extensions etc.)- Creating purchase requests, purchase orders & receivers, processing, invoices in systems, managing budget, all in line with Kraft Foods procedures Show less
  • Robert Bosch Odbytová S.R.O.
    Assistant Of Marketing Manager
    Robert Bosch Odbytová S.R.O. Sep 2009 - Oct 2010
    Prague
    - Providing support for the marketign department- Carrying out analysis from sales data- Preparing various data for marketing plans (SWOT analysis, analysis of the market)- Updating price lists - Translating manuals and preparing materials and prompts for sales presentations
  • Tnt Express
    Customer Service
    Tnt Express Jun 2005 - Jan 2010
    Prague
    - Direct communication with the customers, providing them with taylored services and targeting their needs- Cooperating with other team members and departments on joint projects. - Finding a solution to customers issues and completing required documents (e.g. clearance)- Communicating with foreign clients and colleagues from other branches

Hana Říhová Skills

Marketing Management Fmcg Product Development Marketing Communications Customer Insight Marketing Market Research Marketing Strategy Brand Management Competitive Analysis Advertising Market Planning Analysis Sales Budgets

Hana Říhová Education Details

Frequently Asked Questions about Hana Říhová

What company does Hana Říhová work for?

Hana Říhová works for Borgy Cz, A.s.

What is Hana Říhová's role at the current company?

Hana Říhová's current role is Marketing.

What is Hana Říhová's email address?

Hana Říhová's email address is ha****@****von.com

What schools did Hana Říhová attend?

Hana Říhová attended Czech University Of Life Sciences Prague Faculty Of Environmental Sciences, Charles University In Prague, Primary Language School.

What skills is Hana Říhová known for?

Hana Říhová has skills like Marketing Management, Fmcg, Product Development, Marketing Communications, Customer Insight, Marketing, Market Research, Marketing Strategy, Brand Management, Competitive Analysis, Advertising, Market Planning.

Who are Hana Říhová's colleagues?

Hana Říhová's colleagues are Mihai Cotruţ, Jan Rasiewicz, Linda Švábová, Filip Šmíd, Dan Hosek, Lubos Otta, Jan Navrátil.

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