Graduate of University of Economics in Prague – Marketing & Management and specialized in Retail business/management She has over 18 years of experience in market research and strategic marketing consultancy. Her domain is in practical implementation of the obtained facts into the top management decision-making.She helps clients benefit from a unique combination of her extensive market understanding and her past practical experience with various research methods and techniques with a special focus on market forecasting and prediction.She has contributed significantly to develop the GfK business and improved the GfK credibility on the CEE market. She reconstructed price policy and reorganized the research and business team during her stay with TNS Aisa.Regularly publishes in scientific publications and lectures in local and international conferences. Her professional hobby is BRAND – the central point of all marketing and business activities. She uses successfully the analogies of positive business cases between different sectors.Specialties: Marketing Communication, Market Research, Brand Positioning consultancy, Strategic Marketing, Internal Communication and Value Management.