Hande Civan Email & Phone Number

Istanbul, Turkey

As Director of Communications, I drive alignment and process optimization across diverse teams, ensuring that our internal and external communications reflect Ottoo’s mission. My role involves crafting strategies that enhance brand visibility, engage stakeholders, and foster a unified culture. Collaborating closely with data, HR, tech, and product teams, I embed a unified vision and build a strong, people-centric narrative.Supporting the CEO, I streamline reporting and provide strategic… Show more As Director of Communications, I drive alignment and process optimization across diverse teams, ensuring that our internal and external communications reflect Ottoo’s mission. My role involves crafting strategies that enhance brand visibility, engage stakeholders, and foster a unified culture. Collaborating closely with data, HR, tech, and product teams, I embed a unified vision and build a strong, people-centric narrative.Supporting the CEO, I streamline reporting and provide strategic insights to guide decisions. I champion Ottoo’s process and tool culture, ensuring efficient team workflows while upholding high standards in customer relations and alignment. This approach fosters clarity, synergy, and positions our brand as a benchmark for excellence.At Ottoo, I lead branding and communication design, creating a digital presence that embodies our core values. Through initiatives like “We are Ottoo,” I promote alignment and knowledge-sharing, strengthening internal engagement and expanding our reach toward our 2025 vision.In Ottoo Venture Studio, we invest in ideas through cross-functional collaboration, aligning each stage from ideation to growth. Through Ottoo Venture Building under the Farmabulut umbrella, we drive digital transformation in the healthcare sector. Platforms like Eczastok (B2B) and Sonkullan (B2C) foster data-driven innovation in healthcare and OTC products.As part of 01100 Agency, I lead product design and go-to-market strategies, delivering end-to-end services in branding, strategy, and growth. The agency supports Ottoo’s ventures and external clients, providing impactful solutions for brand and business growth.Throughout this journey, I have taken on varied roles to support Ottoo’s growth, including Project Manager for Remigo, COO of 01100 Agency, Lead for Branding, Content Marketing, and Growth Strategies across Ottoo Ventures, and Director of Communication for Ottoo Community. Show less

Istanbul, Turkey

At FCB Art Group, I led the execution of content strategies aligned with brands' marketing goals, ensuring cohesion between content, design, and advertising strategies. I also coordinated the social media, design, Meta advertising, and brand teams to drive brand alignment and growth for clients Clients: Bonna Porcelain, Intersport, Nurol GYO, Tarık Ediz, and Çalık Holding.A key achievement was transforming Intersport’s social media approach to include e-commerce-focused ads, which… Show more At FCB Art Group, I led the execution of content strategies aligned with brands' marketing goals, ensuring cohesion between content, design, and advertising strategies. I also coordinated the social media, design, Meta advertising, and brand teams to drive brand alignment and growth for clients Clients: Bonna Porcelain, Intersport, Nurol GYO, Tarık Ediz, and Çalık Holding.A key achievement was transforming Intersport’s social media approach to include e-commerce-focused ads, which previously centered on in-store traffic. By implementing niche-targeted A/B tested campaigns, I achieved a record-breaking sales performance, clearing stock with only a moderate increase in ad spend and demonstrating the impact of digital ad strategies on e-commerce sales growth.Client: Intersport Show less

Istanbul, Turkey

As a Marketing Manager at StartersHub, I developed customized marketing and strategic plans to support the growth objectives of both StartersHub and its portfolio companies. My role involved guiding each startup in creating and executing marketing strategies tailored to competitive, fast-paced markets. I also organized networking events to connect entrepreneurs with investors, enhancing StartersHub's visibility and building a pipeline for future partnerships and opportunities.

At OMD Turkey, I managed digital marketing strategies for major clients, including PepsiCo, Ferrero, and Disney. I was responsible for planning digital media budgets, coordinating cross-functional communication, and ensuring strategy execution across platforms such as Google, YouTube, Facebook, and design agencies. Collaborating with media planning teams, I presented media plans to clients for alignment and approval, overseeing the precise implementation and effectiveness of campaigns… Show more At OMD Turkey, I managed digital marketing strategies for major clients, including PepsiCo, Ferrero, and Disney. I was responsible for planning digital media budgets, coordinating cross-functional communication, and ensuring strategy execution across platforms such as Google, YouTube, Facebook, and design agencies. Collaborating with media planning teams, I presented media plans to clients for alignment and approval, overseeing the precise implementation and effectiveness of campaigns. Reporting to the Head of Digital, I ensured digital strategies aligned with client goals and reached target audiences efficiently. Show less

Istanbul, Turkey

As a Junior Digital Executive at Mindshare, I progressed to managing over 20 million in digital media budgets for two Unilever categories. My responsibilities included media planning, ad space purchasing from publishers, and coordinating with creative agencies to ensure effective campaign execution.Dove - Sparkle of LoveFor Dove, I contributed to the Sparkle of Love campaign, which won the 2014 Smarties Turkey Gold Award for Innovation. This campaign highlighted Dove’s brand values… Show more As a Junior Digital Executive at Mindshare, I progressed to managing over 20 million in digital media budgets for two Unilever categories. My responsibilities included media planning, ad space purchasing from publishers, and coordinating with creative agencies to ensure effective campaign execution.Dove - Sparkle of LoveFor Dove, I contributed to the Sparkle of Love campaign, which won the 2014 Smarties Turkey Gold Award for Innovation. This campaign highlighted Dove’s brand values through innovative mobile marketing, establishing a memorable brand experience for consumers.Axe - Silent EntertainmentI initially proposed the creative idea for Axe to place branded "silent rooms" at concert venues, allowing attendees to take phone calls without leaving the event. This unique concept resonated with Axe's brand message and led to a larger strategy developed by the brand, which evolved into the "Silent Entertainment" campaign. Over two years, Axe transformed this idea into an immersive experience where popular bands performed in a soundproof venue in Istanbul. Passersby could watch but had to connect to Axe’s Wi-Fi to listen, highlighting Axe Black’s subtle fragrance with the theme, "Bring the Quiet."Elidor - Catch the PinkIn partnership with the popular TV show Medcezir, we integrated pink objects within the show for Elidor’s "Catch the Pink" campaign. Viewers could engage interactively by shaking their phones during these scenes to enter a draw, blending TV and digital for a seamless brand experience.Magnum - Istanbul Pink or BlackWe launched a Twitter campaign for Magnum, inviting users to choose between #MagnumPink and #MagnumBlack to see which color best suited Istanbul. The campaign created significant buzz, encouraging engagement around Magnum’s color-themed products. Show less

Bachelor Of Science (B.Sc.), Chemical And Biological Engineering

Developed strong analytical and problem-solving skills, applying engineering principles to complex biological and chemical systems.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Specialized in strategic growth, marketing analytics, and digital transformation, with a focus on real-world applications in dynamic.