Hang-Giang Bui Email & Phone Number

Rotterdam, South Holland, Netherlands

• Lead and manage research projects focusing on RGM (Revenue Growth Management) including pricing, portfolio optimization, forecasting, and new product development• Advise clients on appropriate research methodologies, discrete choice modelling techniques, and Hierarchical Bayesian analysis, resulting in data-driven decisions and improved business outcomes• Cultivate and maintain strong relationships with clients, including consulting firms, fellow market research agencies, FMCG, and telecom companies, ensuring customer satisfaction and repeating business opportunities• Mentor and guide junior/senior analysts, fostering a collaborative and high-performing team environment while contributing to their professional growth• Oversee the project distribution among team members based on individual strengths, workload capacity, and project requirements to maximize resource allocation

Rotterdam Area, Netherlands

• Demonstrated expertise in managing and executing quantitative research studies, encompassing design, data collection, and analysis• Supervised and guided the work of junior/senior analysts, ensuring high-quality deliverables and project success

Rotterdam Area, Netherlands

• Independently coordinated and carried out quantitative research projects, showcasing strong analytical skills and attention to detail• Developed new internal tools and templates, enhancing operational efficiency and research capabilities

Rotterdam Area, Netherlands

• Proficiently scripted and styled surveys using programming languages• Designed statistical models for conjoint exercises using VBA based tools• Organized data collection and deployed control measures to ensure data quality• Conducted data analysis and predictive modelling to uncover valuable insights• Created VBA based tools to facilitate market simulations, optimization, and scenario analysis

Leiden, Netherlands

• Researched the market to identify new potentials• Helped building analytical models to investigate customers’ demand, analyze plant utilization and capability to determine long-term network strategy

Amsterdam Area, Netherlands

• Documented processes, created process diagrams and identified risks and control activities• Assisted with the designing and maintenance of the Internal Control Framework

Amsterdam Area, Netherlands

• Provided a clear description of current cost allocation methods • Investigated different methods of transfer pricing between product units• Assisted with the preparation of the monthly Group Management Account reports, quarterly forecasts, and year-end budget planning

Eindhoven Area, Netherlands

• Wrote a report on the application of Decision Tree Analysis (DTA) and Real Options Analysis (ROA) in the valuation of R&D investments • Developed a quantitative model to capture both market and private risks embedded in R&D projects

Wisconsin, China & Hong Kong

Researched the Chinese market and explored Wisconsin's potential and facilities for exporting products to China

Msc, Econometrics - Quantitative Finance And Actuarial Sciences

Ba, Cum Laude, Economics, Mathematics

Activities and Societies: Lawrence International, Mortar Board