Hang-Giang Bui Email & Phone Number

Rotterdam, South Holland, Netherlands

• Lead and manage research projects focusing on RGM (Revenue Growth Management) including pricing, portfolio optimization, forecasting, and new product development
• Advise clients on appropriate research methodologies, discrete choice modelling techniques, and Hierarchical Bayesian analysis, resulting in data-driven decisions and improved business outcomes
• Cultivate and maintain strong relationships with clients, including consulting firms, fellow market research agencies, FMCG, and telecom companies, ensuring customer satisfaction and repeating business opportunities
• Mentor and guide junior/senior analysts, fostering a collaborative and high-performing team environment while contributing to their professional growth
• Oversee the project distribution among team members based on individual strengths, workload capacity, and project requirements to maximize resource allocation

Rotterdam Area, Netherlands

• Demonstrated expertise in managing and executing quantitative research studies, encompassing design, data collection, and analysis
• Supervised and guided the work of junior/senior analysts, ensuring high-quality deliverables and project success

Rotterdam Area, Netherlands

• Independently coordinated and carried out quantitative research projects, showcasing strong analytical skills and attention to detail
• Developed new internal tools and templates, enhancing operational efficiency and research capabilities

Rotterdam Area, Netherlands

• Proficiently scripted and styled surveys using programming languages
• Designed statistical models for conjoint exercises using VBA based tools
• Organized data collection and deployed control measures to ensure data quality
• Conducted data analysis and predictive modelling to uncover valuable insights
• Created VBA based tools to facilitate market simulations, optimization, and scenario analysis

Leiden, Netherlands

• Researched the market to identify new potentials
• Helped building analytical models to investigate customers’ demand, analyze plant utilization and capability to determine long-term network strategy

Amsterdam Area, Netherlands

• Documented processes, created process diagrams and identified risks and control activities
• Assisted with the designing and maintenance of the Internal Control Framework

Amsterdam Area, Netherlands

• Provided a clear description of current cost allocation methods
• Investigated different methods of transfer pricing between product units
• Assisted with the preparation of the monthly Group Management Account reports, quarterly forecasts, and year-end budget planning

Eindhoven Area, Netherlands

• Wrote a report on the application of Decision Tree Analysis (DTA) and Real Options Analysis (ROA) in the valuation of R&D investments
• Developed a quantitative model to capture both market and private risks embedded in R&D projects

Wisconsin, China & Hong Kong

Researched the Chinese market and explored Wisconsin's potential and facilities for exporting products to China

Msc, Econometrics - Quantitative Finance And Actuarial Sciences

Ba, Cum Laude, Economics, Mathematics

Activities and Societies: Lawrence International, Mortar Board