1- Establishing area/ regional strategies for achieving segment wise targets.2- Analysing & reviewing market response & budgeting for sales development and promotional activities.3- Handling dealers appropriately based on the company norms; monitoring potential distributors for smooth distribution of sales & marketing activities. 4- Developing and & maintaining volume oriented contracting companies, transporting companies, industrial accounts, Identifying and appointing dealers / distributors; establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration.5- Managing the sales and marketing operations for promoting products and accountable for achieving business goals and increasing sales growth.7- Implementing marketing strategies to drive volumes & achieve high profitability.8- Being informative about competitors strategies and unique selling points.9- Providing a systematic retail network planning, exploiting market opportunities and establishing competitive intensity, achieving long-term volumes, market share and ensuring profits..10- Timely technical support with good after sales service for customer satisfaction. Responding customer queries with priority.11- Establishing trust and rapport with customers – credibility building.12- Interacting with the clients on a regular basis & providing redressal to complaints & handling all client relation. Coordinating the performance of team members to ensure efficiency & meeting individual & group targets.

 Responsible for planning, exploiting market potential and implementing key accounts’ development plans and maintaining good relations with the key accounts. Visiting new clients and understanding their requirement. Recommending products and quoting for the same. Preparing Contracts, quotations and all other related documents for the supply of materials. Responsible for providing technical support to the customer. Maintaining sales records and follow up payments. Effective co-ordination with management and principal for special displays and special deals.