Hanif Shaarani Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Achievements in 2X Marketing:i. 100% MRR growth in first year of key client managementResponsibilities:• Performs global and regional marketing for international based clients.• Provide consultation, strategize, oversee, and execute B2B marketing strategies; campaigns, marketing operations, paid advertising, SEO, social media, content production, creative direction, UIUX, web development, data analytics, event management, and corporate sponsorships.• Continuous client engagement, strategize and execute enhancement in providing effective customer experience.

Malaysia

Achievements in Big Tree Outdoor:i. Managed the full submission for the Spark Awards 2018, garnering 3 awards; Silver for Most Improved Offering by a Media Owner (Media: Digital Tower Series @ TTDI), Bronze for Most Innovative Technology (Media Format: Sexy Curve); Bronze for Best Insights and Research by a Media Owner (Research: The Big Find Project).Responsibilities:• Oversee the marketing, integrated sales, consumer activation and creative services teams in ensuring delivery of daily responsibilities. Marketing channels include offline and online platforms i.e. social media, website, Google analytics, offline publications, media relations, etc• Strategic marketing by identifying new revenue channels and expanding footprint within current revenue channels via executing engaging campaigns upselling on current offerings whilst promoting brand loyalty. • Formulate and provide direction for sales execution and offerings, also management of advertisers and media agencies which includes proactive pitching of ideas for media campaign execution and monitoring.• Management of corporate identity across all aspects of the marketing mix.• Develop plans, review content and creative direction for all communication channels which include sales and marketing tools, online and social platforms, media, and stakeholder communications.• Review analysed data from internal and third party organisations, on industry, competitor and customer models including, but not limited to, market share, growth, projections and trends.• Ideate and oversee event conceptualisation, creatives and logistics from end-to-end for internal and external event organisation.• Managed investors relations, production of Annual Reports and Sustainability Reports and the spectrum of corporate communications i.e. internal and external communications, public relations, media planning.

Malaysia

Achievements in Big Tree Outdoor:i. Managed the full submission for the Spark Awards 2017, garnering 2 awards; Bronze for Most Innovative Technology (Media Format Beamer Series); Bronze for Best Launch / Re-Launch by a Media Owner (Event: MRT External Media Launch: A New Frontier).ii. Managed the full submission for the Spark Awards 2016, garnering 1 award; Bronze for the Best Engagement Strategy (Client: Telekom Malaysia).iii. Ensured effective brand presence amongst advertisers, media agencies and relevant stakeholders, supporting the Big Tree brand being recognised as the number 1 out-of-home media company of the year in Malaysia for 10 years in a row from year 2009 to year 2018.Responsibilities:• Ideate and implement marketing strategies to expand and solidify brand presence amongst current clients and media agencies while expanding presence into alternative revenue channels.• Ensure effective brand positioning and execute branding initiatives across all aspects of sales, marketing and communication channels which includes content creation and creative direction for corporate collaterals, sales tools, online and social platforms, media, and stakeholder communications.• Management of clients and media agencies sales brief, and proactively pitch ideas for media campaign execution.• Mine and analyse data from internal and third party organisations, on industry, competitor and customer models including, but not limited to, market share, growth, projections and trends.• Event ideation and management.• Managed investors relations, production of Annual Reports and Sustainability Reports.

Menara Mesiniaga, Subang Jaya

Achievement in Mesiniaga:i. Awarded the Mesiniaga Award for High Achievers (MAHA) Emerald Award in February 2016. This award is conferred to personnel who have achieved outstanding performance in their job responsibilities, as well as successfully executed other activities beyond their scope of duties.Responsibilities:• Develop content and provide creative direction for internal communication and employee engagement initiatives.• Develop, produce, source and update content befitting brand position for corporate collaterals, sales and marketing tools, case studies, online channels, press releases and media presence, as well as other external communication executions.• Manage the entire production, content creation, liaison with creative agency, company secretary, and Bursa Malaysia in the accurate and timely delivery of the Annual Report.• Maintain good relations with investors and media, as well as organise all investor or media related functions such as AGM, press conferences, analysts briefings, etc.• Key personnel in the performance of Customer Preference Index (CPI) involving customer engagements for acquisition of feedback on the satisfaction level of current transactions, as well as analyse and address issues that create concerns amongst customers.

Subang Jaya

• Manage the daily operations of the physiotherapy clinic, oversee the execution of daily responsibilities of physiotherapists while upholding quality delivery of diagnosis and treatment.• Strategise sales and marketing initiatives, which include establishment of partner medical clinics, relationship building with corporations, and quality engagement with patients.• Formulate and execute brand uplifting strategies encompassing content creation and creative direction on all offline and online (website, blogs, social media) communication channels.• Organisation of marketing events and roadshows, involving basic medical check-ups, physiotherapy clinical diagnosis and treatment, and provide health talks to an array of audiences.• Manage physiotherapy interns with the provision of theoretical lesson, practical training and evaluation of performance.Achievements in Infinite Rehabilitation Holdings Berhad:i. Successfully increased sales by 30% from November 2013 to May 2014 against the immediate preceding 6 months due to enhance media promotions and partnerships with other medical facilities.ii. Successfully achieved a personal sales of between 25% to 30% from overall sales between December 2013 to May 2014.

Nilai, Negeri Sembilan

• Key lecturer in various physiotherapy disciplines including Musculoskeletal, Neurology, Cardiorespiratory and Exercise Physiotherapy.• Principal Editor to review and curate content, conceptualise creative and layout, and manage production for the half-yearly Faculty of Health Sciences newsletter ‘HEALTHWise’.• Provided input for marketing, promotional and CSR activities, as well as actively present during these activities which include education expos, roadshows and corporate visits.• Subject expert and key lecturer in panel discussions and providing health talks to corporations and educational institutions. Achievements in INTI International University:i. Ideated, managed, formulated content and designed the maiden publication of Faculty of Health Sciences newsletter ‘HEALTHWise’.ii. Labeled “Star Lecturer” for successfully driving enrolment and uplift brand recognition for multiple marketing and promotional activities.iii. Successfully collaborated amongst faculty members to attain recognition by the Malaysian Qualifications Agency (MQA) for the Physiotherapy programme by establishing curricular modules, student evaluation systems, and enrollment guidelines befitting the standards as stipulated by MQA.

Subang Jaya

• Provided effective patient care and management, ensuring trust in the iRehab brand driving growth in sales revenue.• Execute brand positioning strategies encompassing content creation and creative direction on all offline and online (website, blogs, social media) communication channels.• Embark on marketing events and roadshows, involving basic medical check-ups, physiotherapy clinical diagnosis and treatment, and provide health talks to an array of audiences.• Manage physiotherapy interns with the provision of theoretical lesson, practical training and evaluation of performance.

Bachelor Of Physiotherapy (Hons.), Health Services/Allied Health/Health Sciences, General, First Class Honours And Recipient Of The Dean'S List Award For 6 Semesters

Activities and Societies: Member of the Physiotherapy Students Association (PHYTAS)

Sijil Tinggi Pelajaran Malaysia (Stpm), Science Stream, 3 Distinctions And 1 Excellent Grade (4 Subjects)

Activities and Societies: Head Editor for the school magazine (2006), President of the St. John Ambulance Club.

Sijil Pelajaran Malaysia (Spm), Science Stream, 9 Distinctions (10 Subjects) And Recipient Of The Principal Award

Activities and Societies: Head Prefect, President of the Career Club, President of the Tae Kwon Do Club, President of the Islamic Students.