Sim Wan Yong Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Clients: Plume, Duck Creek Technologies, Suvoda, EnterpriseDBMy responsibilities as a content writer at 2X include creating content marketing plans that adhere to client-specific brand guidelines, while providing a unique and engaging user experience. My day-to-day tasks include drafting outlines, producing ad copies, landing pages, gated long-form content, blog copies and other digital writing assets. I also work closely with the SEO and designers to optimize meta data for maximum search engine visibility and create the right visuals that match the assets' needs.At present, I'm also exploring how AI augments different B2B content marketing processes, from faster research phases to fine-tuning content drafts -- all according to 2X Marketing's policies.

I took up & completed tasks on a freelance basis for clients requiring services ranging from ghostwriting white-label articles for companies, blogs and websites as well as website content creation / copywriting to Chinese - Malay - English translations and English/ Malay audio transcriptions. Projects related to data entry, proofreading, video script-writing, social media posts and basic article research were also undertaken.

Malaysia

I work closely with Boostorder's marketing lead, in-house designers and software engineers to plan & execute in-house written marketing content to support sales enablement. I produce marketing materials geared towards B2B businesses in varying formats - social media posts, blog content, whitepaper, marketing deck, etc. I also assist the team with other marketing-related ad hoc tasks, such as webinar planning, video script planning, etc. Some tasks unrelated to my role that I've undertaken include: office management, admin form tasks, client database cleaning, and frequent follow-ups within the company.

Petaling Jaya, Selangor, Malaysia

I managed the social media pages for 4Life Malaysia (Facebook & Instagram) and 4Life Singapore (Facebook only), executing about 85% of the content on these pages from product photography to enhancing photos on Adobe Photoshop and developing relevant captions for each post with minimal guidance and mentoring. Some images, such as Facebook event header images and several social media designs were also executed with Canva. I also aided with online marketing monthly planning, along with social media giveaway planning and execution. I was also responsible for responding to customers' inquiries on 4Life Malaysia's social media platforms, forwarding the inquiries to our nutritionists or business development team where more in-depth info were required.I also formatted the blog posts and eNews articles provided in basic HTML coding to be published on the official website and sent to 4Life distributors.

Subang Jaya, Selangor, Malaysia

I created company brand playbooks with data-based research, followed by planning and executing digital written content for relevant platforms according to the agreed themes in our playbook. Content type includes company profile, website write-ups, SEO content, social media content, monthly reporting, and more.

Bandar Sunway

Trinity42 is a renewed company from PanPages after a Management Buy Out (MBO). My responsibilities remained similar to what was required in PanPages Sdn. Bhd. I managed copywriting, website SEO, written content creation for clients' business website profiles, internal websites and blogs. I also managed company's social media accounts, provided assistance in digital content analysis of potential clients as part of pre-sales activities, and provided content as well as platform suggestions for external clients. I also supported the performance marketing department with creation and/or management of Google Ads, YouTube Ads & Facebook ads campaigns whether for internal marketing purposes or other clients' needs where required.

Bandar Sunway

I planned keywords and text ads for Google AdWords clients before running their Search Engine Marketing (SEM) campaigns, monitoring, optimizing and reporting them on a timely basis. I also managed different types of campaigns under Google AdWords, such as search, display, Gmail & YouTube campaigns. I drafted, executed, optimized and reported the results for Facebook Advertising campaigns as well.

Aided students with academic write-ups, assignments or tutorials as per request for subjects inclusive of but not limited to Mathematics, Biology, Chemistry, Social Sciences, Philosophy, Nursing, Psychology, Criminology, Hospitality and Politics.

Sunway Medical Centre, Bandar Sunway

Learnt the Standard Operating Procedures of different stations within Sunway Medical Centre's laboratory, including but not limited to - Cytology, Microbiology, Histology and Haematology. Aided the Medical Lab Technologists in preparing reagents, tools and disposables for fine needle aspirations and cytology processing.

Kl Sentral, Kuala Lumpur

Wrote short articles based on pre-agreed topics and outlines on a bi-weekly or monthly basis to be uploaded on Zilzarlife.com, a Muslim-catered website which also served to spread positivity through words.

Bukit Puchong, Selangor

Tutored Bahasa Melayu classes to students aged between 9 to 12 besides guiding students as young as 4 with arts and crafts projects. These projects include drawing and colouring classes, basic woodwork, origami projects and so on. Aided the headmistress with parents' inquiries on the company's Open Day.

Sunway Pyramid, Bandar Sunway

Assisted walk-in customers with their membership inquiries, sign-ups or renewal processes. Any pre-purchase bookings were also handled through phone-calls, and when required, aid was provided to cashiers to manage the queue lines. Participated in promotional activities to boost Popular Book Club memberships when any of these events are organized.

Kelapa Sawit, Kulaijaya, Johor

Assisted primary school students aged between 7 to 12 with any inquiries related to their homework, exam revisions and tuition class assignments. Discipline within the classroom was also maintained to ensure a quiet and productive learning space is available for the students.

Mount Austin, Johor Bahru

Tutored primary school students aged between 7 to 16 years old. Subjects taught were primarily focused on Malay and English language, although Mathematics, Science and History classes were also taught during guidance classes where requested.

Bsc (Hons) In Biology With Psychology, Biological Sciences, Cgpa 3.67

Activities and Societies: Planned, managed & executed Project One Child, One Helmet, One Life Saved under Leaderonomics' Project 25's.

Monash University Foundation Year, Mufy, 4 High Distinctions

Graduated with an Outstanding Academic Achievement Award for overall scores a total of four subjects taken - English, Biology, Chemistry &.

Spm 7A+, 1A

Activities and Societies: Prefectorial Board, Cheerleading Team Leader

Pmr Straight A'S

Education record