Key Responsibilities:Media Partnerships: Spearheaded negotiations and collaborations with media companies to establish strategic partnerships, resulting in increased brand visibility and customer engagement.Influencer Marketing: Developed and executed influencer marketing campaigns, identifying and collaborating with influencers to promote Kong Dog products and services, driving brand awareness and sales.Event Management: Successfully planned and executed promotional events, both in-store and within the community, to enhance customer engagement and loyalty.Social Media Marketing: Managed and curated content across various social media platforms, consistently enhancing brand presence, engagement, and follower growth.Cross-functional Communication: Facilitated seamless communication between local franchise locations and the headquarters, ensuring alignment with brand guidelines and objectives.Partner Relations: Fostered and maintained strong relationships with partners, ensuring timely execution of marketing initiatives and promotional activities.

I was employed at UIC's Sustainability Office