Hanna Apperley Email & Phone Number

London, United Kingdom

AKQA is an award winning ideas and innovation company, that specialises in creating digital services and products. It employs 2,000+ people globally, with 23 studios across Europe, Asia and America. As Executive Delivery Director I lead and mentoring a team of 20+ project managers and programme directors in London, as well as lead the resource management team of 4. My role includes:- working closely with key clients to develop their products and services,- maintaining operational and profitability targets across all client groups,- defining and evolving the delivery process and agency ways of working,- ensuring that the resource forecast is accurate and up to date for all clients- driving and defining pitch responses- providing operational support to the business by leading the resource management team, to ensure we have the right team on the right work at the right time

London, United Kingdom

As a Group Delivery Director at AKQA I was responsible for the delivery of £14m revenue across a diverse range of clients, including Barclays Group, Rolls-Royce, MINI, BP, TUI, Mondelez and Virgin Holidays. I worked closely with clients to identify challenges and opportunities, but importantly turn opportunities into a reality by drawing on 13 years of practical project & programme management experience. I also was the client lead on Mondelez, providing platform, production and ecommerce guidance to influence decisions and develop efficiencies to drive salesMy role was about making the impossible possible for our clients, by bringing teams together to make things happen. This was achieved by - building an excellent team of 15 project managers of varying levels to deliver the right solution for our clients, who care as much about the product as how its delivered, by when and for how much- crafting the right approach for clients based on my knowledge of different methodologies from scrum, Kanban, lean, continuous delivery and gateway driven development - putting together compelling packages that make solutions easy to buy for clients, including retainer models considering on & offshore models to achieve the greatest value for the client- weekly overview of active projects & trouble shootingI was also responsible for overseeing the operational efficiency of an 80+ cross discipline team, financial reporting to senior internal stakeholders & ultimately accountable for the quality of the work delivered - maintaining operational & profitability targets across the client group- ensuring resource & revenue forecasting is accurate & up to date - reporting to senior management on the group’s financial performance, progress, challenges & opportunities on a weekly basis- mentoring & team leadership cross discipline to nurture talent & encourage a culture within the team focused upon the agencies core values- evolving delivery processes & ways of working

London, United Kingdom

Responsible for some of the world’s leading brands including Barclays Group, BP, Cadburys, Tassimo, Oreo, Philadelphia, Belvita, Coffee Made Happy and TUI.I oversaw all delivery responsibilities for a client group at AKQA with an annual revenue of £9m and a team of 50+ people. Within this role I was responsible for managing the pipeline of work, maintaining profitability, ensuring resource forecasting across all disciplines was accurate and reporting to senior management on a weekly basis. A key part of my role was leading the project management team, providing the overall direction, planning, hiring and succession planning to support the client portfolio as well as direct responsibility for the line management for of 6 project managers at varying levels. I was responsible for building a culture within the wider cross discipline team, who embraced new technologies, looked for efficiencies within the way we delivered to clients, spotted opportunities and who were ultimately passionate about the work they delivered.

London, United Kingdom

As an Associate Programme Director at AKQA, I was responsible for leading delivery across a programme of work in excess of £2m, ensuring delivery quality, consistency of process, hitting revenue and margin targets as well as resource pipelining. With 10 years of experience working across a range of digital projects and methodologies, I took my practical project management skills to shape and set up a programme of work for Tassimo’s ecommerce team (part of the Mondelez group). I embedded the new client into the agency, developing ways of working across multiple workstreams including business as usual, social, website localisation and feature improvements (prioritised by sales impact). I crafted a retainer model, using on and offshore resources, to create the most value for our client. The first year of our engagement saw rollout of 10 local markets onto the Mondelez global Sitecore platform, a responsive site, increased sales as a result of email efficiencies, brand and tactical campaigns and website improvements, data driven decision making and as a result our senior stakeholder was elevated to Global sales. In the second year of our engagement AKQA were awarded the technical development work for Tassimo on their Sitecore platform, which I was instrumental in winning along with developing a connected brewer strategy and BETA test. I was also responsible for the line management of 4 project managers at varying levels and working with the Head of Delivery to implement improvements to the AKQA delivery processes.

Key achievements- Nissan Sitecore platform inception, development and go live in 4months, starting with a pilot rollout to Thailand in 2 languages. Ongoing feature development, platform stabilisation, market requirements gathering, roll out planning and business as usual. Engagement with 3 other Project Managers developing the configurator, brand, ownership and careers portals to provide guidance and direction for integration points into the platform as well as gathering internal requirements for prioritisation on the backlog. Use of lean methodology, Kanban and continuous delivery for use across the full Nissan programme of work to enable clear communication with clients based in Japan and Thailand. - Heineken Star Player dual screen, real-time game experience across mobile, .com and Facebook. Gamers where asked to predict in real time the outcome of key moments in a UEFA game as it unfolded on live TV. Heineken fun facts were asked in quiet times of the game in order to score points for the chance to win prizes but ultimately football bragging rights. We used low and high-fidelity prototyping to test usability, latency and most importantly how enjoyable the game was to play. The project delivered on time and excelled all expectations, being the most awarded project in the agency, including winning the agencies first Golden Cannes Lion. I was also responsible for running the game across 2 seasons and rollout across 10 European markets. To deliver the scale 1 Project Manager reported to me. I ran senior stakeholder engagement through weekly steering committee meetings.

Key achievements- Heineken.com global platform built on Sitecore and rolled out to 4 pilot markets. Requirements gathering, feature prioritisation, content loading, user rights mapping and configuration, training, template development and handover to maintenance 3rd party. The project was run using elements of agile, including development sprints, a product owner responsible for writing user stories and prioritising the backlog, to scrum ceremonies such as sprint planning and demos. After stabilisation the site was rolled out to a further 20 markets, including those in Asia.- Mashreq (Dubai bank) development of a loyalty programme which delivered a tablet based system for the sales team to visualize clients’ portfolios and demonstrate benefits of banking more with Mashreq as well as a web based rewards program that allowed customers to view, select and browse uniquely curated rewards based on their spend with the bank. Multi-location team from New York, London and Dubai developing the interaction design, algorithms and implementation to work both on and offline.

Key achievements- launch of LG’s signature mobiles Shine, Chocolate and Viewty through social media, sales channels and bespoke microsite- Virgin Atlantic Airlines check-in kiosk redesign. Business analysis and identification of opportunities for sales and improvements through the kiosk check-in process, as well as a redesign of the user interface- microsite development for a number of Unilever brands including Marmite, Peperami, PG Tips and Pot Noodle

Royston

Cambridge, United Kingdom

Bachelor Of Arts (Ba), History Of Art

A Levels