• Develop and conceptualize packaging dielines, hardlines and softlines goods, brand decks, and graphics for Impressions Vanity and renowned clients like The Walt Disney Company, Sanrio Inc., Cloudco Entertainment, and Mattel.• Expertly manage and leverage assets from licensors like Disney, Sanrio, and Line Friends to craft unique and authentic products.• Submit design concepts and pre-production samples, working closely with licensors to ensure they meet project needs and address feedback.• Generate production files for factories, ensuring efficient manufacturing and delivery to top retailers like Urban Outfitters, ULTA, Walmart, T.J. Maxx, Marshalls, Target, Nordstrom, and more.• Juggle multiple ongoing projects, adhering to strict deadlines and licensee restrictions with meticulous organization.• Brainstorm, research, and present compelling design concepts to the creative team, creative director, and CEO, fostering a collaborative and innovative environment.

Responsible for running an online stationery store on Etsy that focuses on promoting mental health and spirituality. Duties include production of artwork, graphic design consulting, and overall management of the online shop.

• Collaborated with global brand manager to develop and implement a successful brand refresh, resulting in improvement in brand recognition and increase in customer engagement.• Integrated current design trends and best practices into marketing materials, leading to an increase in lead generation and ad click-through rates.• Partnered with copywriter and digital marketing manager to create visually captivating artwork for email and social media campaigns, exceeding engagement targets.• Led the execution of numerous design and branding projects, ensuring on-time delivery, brand consistency, and alignment with key marketing objectives.

• Developed and executed captivating concepts for print and digital media campaigns, driving increase in brand engagement and awareness.• Managed and oversaw collaborations with agencies, designers, copywriters, and stakeholders, ensuring projects stayed on track and delivered within budget.• Safeguarded brand standards and actively contributed to the company's evolving creative vision, resulting in a more cohesive and impactful brand identity.• Partnered with key internal stakeholders to refine design strategies for new marketing initiatives.

• Collaborated with Marketing and Sales to create print and web materials, driving brand awareness and lead generation.• Launched & nurtured brand identities. Developed logos, web designs, and social media strategies for new clients, establishing their presence and growth.• Maintained consistency across multiple brands, shaping impactful marketing and branding strategies.• Streamlined print production and delivered print-ready files on time, collaborating effectively with vendors.