As a Freelance Creative, I have worked closely with a number of brands from large scale global business to small startups including Harrods (UK), E.L.V. Denim, Soda Shades, Cocolux Candles, Copper & Cole, Muditã Event Design, Sage Collective and The Sustainable Lifestyle Society. Freelance work allows me to foster networking opportunities, broaden my creative portfolio and enhance my capacity to deliver exceptional work. I always ensure that my current freelance work doesn’t conflict with any current clients.

East London Vintage (E.L.V.) Denim takes post-consumer denim waste destined for landfill and upcycles it into unique, sophisticated designs, with a zero waste ethos. E.L.V. Denim is a coveted start up brand stocked worldwide at NET-A-PORTER, Matches Fashion, Revolve, Anthropologie, Majid Al Futtaim, Fenwicks, Harvey Nicholas Dubai, Al Tayer Group, Neiman Marcus and United Arrows. The brand also has a successful eCommerce site and retail studio.Being the Digital Creative Lead, Brand Marketing and Operations Manager, I was paramount to the business’ growth, often wearing many hats. Reporting directly to the Founder, I had direct access to the inner sanctum of decision making and have watched the brand grow enormously. Trusted with communicating the brand’s incredible journey, directing and producing all digital content, I also owned the development of the brand’s TOV, aesthetic and key messaging, while concurrently building and running the eCommerce platform. I was involved in the hiring process and managed a small, but mighty, team with oversight, collaboration, mentoring and developing skillsets. I was also in charge of any freelance management, briefing and budgeting.

A prestigious, multinational clean skincare company, founded in 2000 and bought by Unilever 15 years later.As Digital Creative Lead of the Global Team, I was employed to bring a new creative and visual aesthetic to the brand, with focus on clean ingredients and zero waste packaging. My first responsibility was creative direction for the Evercalm Day and Night Sensitive Skin Duo - Global Protection Day Cream and Overnight Recovery Balm which became the most successful duo launch on their eCommerce at the time. I significantly elevated the brand’s imagery, resulted in me leading the design and creative direction for the ‘Clean to Planet Shop’. Working closely with the International eCommerce Manager to find and develop relationships with other like-minded businesses and ambassadors, I enjoyed fostering the growth of sustainable and zero waste products to help our audience live a more conscious lifestyle.

A leading Australian designer that encompasses effortless style, with elevated everyday essentials and statement occasion pieces.As Digital Art Director of Aje., I headed branding and was paramount to the growth of the Aje brand on a global scale. Reporting directly to the Founders of the business, the role held oversight and direction of all digital and social campaigns, content creation and fostered unique brand perception through key collaborations with Australia’s most inspiring up and coming creatives.Key Achievements:- Full redesign and production of the Aje website and The Aje Report - Aje’s online style journal- Identification of the key Aje aesthetic leading to a modernisation of the brand and cohesive brand alignment across ecommerce channels and digital campaigns. This, in turn, led to the development of the Digital Art Director role.- Conceptualising and developing suite of brand merchandise, print media and collateral.- Orchestration of back-of-house operations at Mercedes Benz Fashion Week Australia including management of on-site lookbook photoshoot and styling.- Individually identified opportunity to advance company agenda through professional development of front-end web development. Successfully Completing a 12-week course leading to design implementation across the website.

Reporting to Head of Marketing, my role as Graphic Designer and Marketing Assistant saw me manage and develop digital content, distribution of content across all digital and social platforms.Key Achievements:- Recognising a need in the business for mutually beneficial brand alignments, sought opportunity to incorporate product into social channels for MBFWA and managed contractual obligations.- Identified online store/ecommerce potential as a key boutique in the portfolio, secured a unique budget and elevated online content to align with strategy, resulting in an 30% increase of sales monthly.

As junior graphic designer, I worked closely with the creative director building digital and social content, managing email marketing design and database analytics. The role also encompassed lookbook layout design, branded digital media and print collateral.

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