Owner & Brand Strategist
Current• Drove development and marketing strategy for client's flagship course resulting in multiple launches at $20,000+ per launch.• Strategized shifts in brand voice and communication strategies, empowering client to create a profitable "lifestyle business" through customer loyalty and steady business growth.• Enhanced the inception, production, and launch of a top-rated niche podcast, currently rated 4.8 stars from 181 reviews on Apple Podcasts.• Implemented instructional design to increase the impact and scope of an online course and corresponding learning materials.• Solidified client's position as subject matter authority by ensuring accuracy, cohesion, and visual impact of digital products.• Unlocked a crystal-clear vision and USP for client in the midst of a rebrand, empowering her with a framework to evaluate opportunities against her core values and long-term objectives.