Plan and execute all ad campaigns, including digital, print, radio, and social media platforms. Manage all creative, including packaging, sales materials, trade show displays, retail displays, and presentations. Manage website and social media. Utilize syndicated data (IRI) to provide market and competitive analysis. Provide market research and rollout plans for new territories. Write and distribute press releases and manage relationships with media outlets, distributors, and community. Enter industry awards competitions. Plan major events with more than 5,000 guests in attendance.

Produced content for a three-minute weekly segment discussing events in Hampton Roads. Appeared weekly, live on air during the noon news and in online streaming video, reporting content and interacting with anchors.

Founded this online magazine dedicated to local arts and culture, which was the driving force behind the creation of Norfolk’s NEON District. Won an ALLI Award in 2010 for Outstanding Contribution to the Cultural Life of Greater Hampton Roads, presented by the Cultural Alliance of Greater Hampton Roads. Sold the company in 2013 to the Virginian-Pilot.

Edited, assigned and wrote features, articles, and columns for this weekly print publication owned by the Virginian-Pilot. Won a Virginia Press Association Award in 2007 for Feature Story Writing.