In my present role, I focus on promoting reproductive health equity and improving access to free or low-cost birth control for uninsured and underinsured individuals. By collaborating with health centers and developing a comprehensive brand guide, I ensure that our messaging and visuals consistently align with our mission across all communications.One of the aspects I’m most proud of is empowering patients to make informed decisions about their reproductive health. By coordinating the production and distribution of over 270,000 branded educational materials for healthcare providers, we maximize patient education during visits, contributing to a 79% patient satisfaction rate. Additionally, 80% of respondents rate their providers as excellent in facilitating birth control decision-making.Through streamlining cross-functional marketing, communications, and analytics, I also optimize collaboration across state-wide initiatives, enabling efficient resource allocation and maximizing our collective impact.

I am proud to reflect on my role in optimizing voter mobilization during the 2018 midterm elections, where I led a nationwide team of writers and video producers to create impactful digital campaign assets under tight timelines. We tailored content to resonate with key demographics by pre-testing 101 video ads, ensuring each piece was highly effective.I also managed the trafficking of an extensive variety of ads, including 16,949 Facebook ads, 538 video ads, 885 display ads, and 924 other formats. This strategic approach significantly amplified our campaign exposure across multiple platforms.Through these efforts, we expanded our reach to 29 million individuals on Facebook, increasing voter awareness and engagement in the electoral process. Our message delivery was further enhanced by reaching a cumulative audience of approximately 18.6 million across an average of three devices per person.With a strategic targeting approach in place, we contributed to over 510 million total impressions, with each individual receiving an average of 18 impressions per week, reinforcing the campaign's visibility by implementing strategic targeting approach, averaging 18 impressions per week per individual.

Served as the point of contact for client inquiries and problem resolution. Led all communication with clients and prospects; cultivated long-term relationships by ensuring timely project deliverables and correspondence.

During my time working with major clients like Walgreens, Minute Maid, Chrysler, and Unilever, I focused on increasing brand engagement and enhancing customer perception by developing customized content strategies. I ensured consistency across all campaigns by implementing clear editorial standards and brand guidelines for native advertising, which helped maintain high content quality.One of my proudest achievements was helping generate over $1.5M in revenue for a new digital platform designed for millennial moms. By contributing to the planning and development of strategic initiatives, we positioned the brand as a trusted resource within this key demographic.Additionally, I played a key role in launching this new digital property, which optimized audience interaction and laid the foundation for long-term revenue growth by effectively engaging millennial moms.

I’m proud to have achieved viral success for high-profile clients like PepsiCo, FedEx, Nike, McDonald’s, Starbucks, Johnson & Johnson, and Campbell Soup by creating impactful branded content strategies that significantly boosted online engagement and brand recognition. Leading six teams, I ensured seamless presale pitch development, execution strategies, and maintained strong client communication while providing daily operational oversight.A major highlight of this experience was revamping the team structure and resources to meet the growing demand for high-impact digital content. I scaled the branded creative team from seven to over 80 members, which allowed us to handle larger projects with greater efficiency.I also directed the development and delivery of over 200 successful digital campaigns for Fortune 500 companies, which heightened brand awareness and delivered measurable ROI for our clients.