Hannah Ashor Myrick Email & Phone Number

Detroit, MI, US

Milford Proving Ground

Working with the fantastic teams at the Milford Proving Ground, Warren Tech Center and communications teams of General Motors to arrange events on campus.

Tuscaloosa, Alabama, United States (Remote)

• Newly created position to centralize all components of the trade show program for 7 internal clients/sales teams for a business intelligence platform that serves vital industries (construction, agriculture.
• Collaborated with internal creative, Sales Teams, and external agencies to execute over 50 shows to build sales pipeline.- Shaped in-booth engagement and guided branding update to properties.- Developed relationships.
• Implemented SOP for trade shows evaluation and participation using KPIs and agreed upon reported metrics.- Sourced new supplier/agency partners to refresh customer experience.
• Quadrupled workload in less than one year due to acquisitions.
• Managed and mentored a direct report.Reason for Leaving: Internal reorganization resulting in elimination of much of the marketing department.

Troy, Michigan, United States

• Centralized all components of the trade show program at a payment solutions technology provider by creating and implementing an event SOP focusing on sales enablement, profitability, and business goals.
• Led trade show program and creative process for 11 business units at 60+ shows.
• Organized and communicated all show details from C-suite to external partners agencies.
• Collaborated with Sales Teams to develop metrics/methodology and recommended event investment levels.
• Consolidated services with RFP with the goal of creating a repeatable, scalable, modular event program.
• Negotiated sponsorships packages and exhibit space with management associations across many industries.Reason for Leaving: COVID-19. Position eliminated

Wixom, Michigan, United States

• Newly created position as a succession candidate to lead North American marketing strategy and execution for a robotics manufacturer. Supported the development of the annual marketing plan based on product, sales, and.
• Identified customer insights and competitive opportunities to guide messaging of events, trade shows.
• Audited and analyzed trade show GL creating post-show financial reports.
• Reviewed event-related sales to create strategic investment for upcoming event season (target ROI ~300%).Reason for Leaving: Seeking new opportunities.

Novi, Michigan, United States

• Newly created position that strategized and managed the annual marketing for the Industrial Heavy Machinery (IHM), Aerospace, and Smart Manufacturing industries for a global engineering services provider.
• Collaborated directly with EU and APAC Sales Leadership and domestic, internal stakeholders to develop content to support the applicable industries.
• Gathered and evaluated data on the competitive landscape and customer trends using SWOT, industry data and first-person feedback to guide messaging and resource allocation implementing findings using Account Based.
• Identified internal Subject Matter Experts to drive brand awareness and thought leadership through public relations and speaking opportunities at industry events and conferences.
• Created, curated information, or initiated design process for industry case studies, marketing and sales enablement collateral, monthly IHM and key account newsletters, and sell sheets.
• Partnered with industry leaders. Conducted webinar series and live event with Siemens about Advanced Manufacturing collaboration. Created the 2017 Industrial Heavy Machinery Industry Pulse Report in conjunction with.

Schaumburg, Illinois, United States

• Newly created position to develop and manage trade show strategy, a team of four, and associated projects for a commercial communications and networking and device manufacturing company.
• Created customer journey profiles to develop the annual go-to-market plan for trade shows and events.
• Collaborated with Sales Leadership and internal stakeholders to create the trade show program aligned with business priorities, product launch, and revenue targets.
• Worked with Purchasing to update agency partners and processing of invoices.Reason for Leaving: Reduction in workforce. “Last in, first out.” The company sold half of its business.

Lisle, IL

• Newly created position that centralized trade show operations from 6 product marketing managers and managed all associated projects for commercial truck, bus and RV industries.
• Collaborated with Sales, and several key internal departments to create go-to-market trade show strategy.
• Managed several partner agencies to execute trade shows, executive dinners, customer events and ride and drive activities.
• Conceptualized customer insight profiles/avatars for each event to evaluate resource allocation, build strategic messaging and tactical marketing plans.
• Specified, ordered and managed over 100 pre-production and show trucks, coordinated post-show sales, and managed product distribution.
• Drove innovative ways to engage customers, capture data and track post-show ROI metrics (Avg. ~200%).

Livermore, CA

• Managed and drove trade show program and associated projects for several industry verticals for precision GPS equipment and software company.
• Collaborated, produced content and presented to internal and external stakeholders and all levels of management to develop annual go-to-market strategy for trade show program.
• Recommended and managed annual budget of $2.5 Million in support of business goals.
• Excellent budget management. Saved a marketing headcount position during workforce reduction without compromising trade show strategy and execution.
• Negotiated exhibit space, vendor contracts, department bookkeeping, and processed invoices.
• Managed a full-time staff of two professionals.- Managed hotel and registration for internal teams.Reason for Leaving: Relocated to be with husband in Chicago area and continued to work remotely until a mutually agreed.

Signal Hill, CA

• Managed and executed events, trade shows and permanent architectural installations for diverse clientele. Originally hired to manage the Climate Solutions Project (CSP), a national tour.
• Managed several concurrent client projects ranging from creating collateral to permanent structural installations.
• Overhauled and implemented new estimating and invoicing process.
• Worked with fabrication house to create client displays and installations.
• Utilized Microsoft Office Suite to execute daily tasks.Reason for Leaving: Funding was not secured for the position and the CSP was canceled.

Irvine, CA/Mahwah, NJ

• Managed all moving parts of the auto show program of the British-based, Ford Motor Company-owned luxury auto companies.
• Collaborated with sales, regional teams, internal marketing and several other departments to develop a go-to-market strategy for the auto show program to support new product launches and overall business goals.
• Created materials and presented trade show strategic vision to executive leadership.
• Revamped a 30-year-old program and issued multiple RFPs to consolidate key services.
• Communicated trade show strategy and local market tactical plans with over 300 dealers to execute over 80 auto shows across the country.
• Auditioned, trained and wardrobed auto show staff of nearly 30 professionals each season.

I held several positions in the Field Services Department.Submitted all service orders for automotive clients.Managed department invoicing.Managed budget and all service orders for a specific client and saved them over $250k.Responsible for reviewing bids on several different services, such as, overhead lighting and installation labor.

Marketing Receptionist: Answered calls, wrote up invoices for Sales team, basic office management duties.Cashier Fox Theatre/Detroit Zoo: Counted, audited, balanced bank deposits for events and/or daily drops. Timely and trustworthy.