Merchandise Manager (805 Beer, Firestone Walker, Cali Squeeze)
Current• Develops and strategizes financial line plans for three brands to maximize profit and support marketing and retail initiatives across both Retail and Ecommerce• Creates and maintains seasonal and annual product assortment plans, ensuring seamless execution between Design, Marketing, and Retail departments • Analyzes inventory levels, sales trends, and market trends across five brick-and-mortar locations, direct to consumer, and wholesale to determine strategic inventory allocation… Show more • Develops and strategizes financial line plans for three brands to maximize profit and support marketing and retail initiatives across both Retail and Ecommerce• Creates and maintains seasonal and annual product assortment plans, ensuring seamless execution between Design, Marketing, and Retail departments • Analyzes inventory levels, sales trends, and market trends across five brick-and-mortar locations, direct to consumer, and wholesale to determine strategic inventory allocation, replenishment, promotions, and markdowns• Evaluates KPI’s in Klaviyo, Shopify, and Cin7 platforms to strategize effective email, paid ad, and SMS campaigns resulting in growth in revenue, open rates, and click rates YTD• Manages the full product lifecycle, including creating and tracking POs, allocating inventory to retail locations, and launching products on Shopify with designated photos and descriptions Show less