Merchandise Manager (805 Beer, Firestone Walker, Cali Squeeze)
Current- Develops and strategizes financial line plans for three brands to maximize profit and support marketing and retail initiatives across both Retail and Ecommerce
- Creates and maintains seasonal and annual product assortment plans, ensuring seamless execution between Design, Marketing, and Retail departments
- Analyzes inventory levels, sales trends, and market trends across five brick-and-mortar locations, direct to consumer, and wholesale to determine strategic inventory allocation… Show more
- Analyzes inventory levels, sales trends, and market trends across five brick-and-mortar locations, direct to consumer, and wholesale to determine strategic inventory allocation, replenishment, promotions, and markdowns
- Evaluates KPI’s in Klaviyo, Shopify, and Cin7 platforms to strategize effective email, paid ad, and SMS campaigns resulting in growth in revenue, open rates, and click rates YTD
- Manages the full product lifecycle, including creating and tracking POs, allocating inventory to retail locations, and launching products on Shopify with designated photos and descriptions Show less