Retail Success Starts Here: Sales, Events & Merchandising Expertise at Every Door
Beauty Barrage CEO Sonia Summers has spent over 20 years leading national sales teams for multi-million-dollar beauty brands. In 2008, she launched The Beauty Strategy Group to help incubate emerging beauty brands. Through this work, she identified a significant challenge: Getting retail distribution is just the beginning—driving in-store sell-through is the real key to success.
Training retail associates, executing in-store events and ensuring strong merchandising are essential to a brand’s performance at retail. However, building and managing a dedicated field team is costly and complex—especially for growing brands.
That’s why Sonia created Beauty Barrage—a turnkey, cost-effective solution for brands of all sizes to be represented at the store level. Our outsourced team of over 400 beauty professionals, servicing 4,000+ doors across the U.S. and Canada, acts as an extension of your brand, ensuring your products move off the shelf and into customers’ hands.
Our Services Include:
✅ National & Regional Sales Support – A trained, ready-to-go field team to drive retail performance.
✅ Expert Training & Education – Custom sales manuals, field training, and ongoing blended learning for retail associates.
✅ Impactful In-Store Events – Strategic activations that attract customers and boost sales.
✅ Merchandising & Inventory Management – Ensuring shelves are stocked, testers are available, and inventory levels drive replenishment orders.
✅ Sales Strategy & Goal Setting – Targeted support aligned with your brand’s sales plan to maximize ROI.
Whether you need short-term event staffing or full-scale retail support, Beauty Barrage helps minimize your investment while maximizing your sales potential.
Let’s take your brand to the next level—without the hassle of hiring, training, or managing a field team.
Ready to power up your retail presence? Let’s talk!
Company Details
- Employees
- 327
- Founded
- -
- Address
- 4340 Von Karman Ave, Newport Beach,california 92660,united States
- Phone
- +1 949 771 3399
- in****@****age.com
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- beautybarrage.com
- Keywords
- Staffing, Training & Education, In Store Events, Retail Sell Thru, Micro-influencers, Pop-up Shops, Experiential Marketing, Merchandising, Brand Activations.
- HQ
- Newport Beach, California
Beauty Barrage Questions
Beauty Barrage's helpline number is +1 949 771 3399
Beauty Barrage's website is beautybarrage.com
Beauty Barrage's LinkedIn profile is https://www.linkedin.com/company/beauty-barrage
Beauty Barrage has
327 employees.
View email and phone details for 327
employees at Beauty Barrage.
Beauty Barrage's industry is
Retail
Beauty Barrage's top competitors are
Milk Makeup,
Rare Beauty,
Ilia Beauty,
Amika,
Tower 28 Beauty, Inc.,
Headkount,
E.l.f. Beauty,
Glossier, Inc.,
Charlotte Tilbury Beauty,
Ouai.
Beauty Barrage's support email address is info@beautybarrage.com
Beauty Barrage's categories are Retail
Beauty Barrage's founding year is 2014
