Hannah Cave Email & Phone Number

Greater London, England, United Kingdom

London, England, United Kingdom

- Responsible for the entire international events programme + budget (UK, DACH, Benelux, Nordics & ANZ) which totalled 40+ events (sponsored and hosted) in 2022 & 2023 & saw positive ROI results in multiple regions.- Responsible for the first VIP dinner at the first Think Summit Europe in October 2022 which launched Da Vinci (Movable Ink's AI product) into the international market.- Responsible for Movable Ink's first official sponsorship of OMR, Hamburg in May 2023, organising a team of 15+ Inkers to attend, booth sponsorship, swag, print outs etc. and 180 mins of masterclass content with 3 DACH clients & a partner.- ABM: Launched the first integrated 1:many/few ABM campaign in the UK in Q4 2023/Q1 2024, using Cognism, ClearBit, Marketo & SFDC for reporting and tracking.- Responsible for developing full digital campaigns promoting our attendance at sponsored events which includes social media (organic and paid) and email- Responsible for 3rd party webinars including content, lead generation & reporting- SFDC campaign management and reporting- Marketo email building and SFDC/Bizzabo integrations- Bizzabo event page creation and SFDC/Marketo integrations- Salesloft cadence and snippet mapping & building- Responsible for the Reachdesk gifting platform, gifting strategy and sales support in MI's international markets- Brought on a brand new swag supplier for the European market, saving the company £50k+ in swag for events and the sales team- Working in a matrix model with teams based in the UK, USA, Germany, Australia & Japan.

Newbury, England, United Kingdom

- Acted as the first dedicated OEC marketer in Europe, responsible for overseeing all OEC product & lead gen marketing efforts outside of North America and managing 1 direct report- Received a Champion Silver Medal award for going above and beyond my usual duties in the first 3 months of my tenure- Responsible for the rebrand and roll out of all 17 products in OEC International's product offering- Developed sales collateral, website pages and content on OEC International's products from scratch- Responsible for creating integrated marketing campaigns using the entire marketing mix- Lead gen & ABM responsibility through internal print & digital channels and industry publications- Events management responsibility- International marketing budget ownership- Responsible for product launches and roll outs in various markets across Europe and beyond. - Responsible for increasing OEC's brand presence in Europe.- Supported sales, product and other departments with RFQ & tender responses, the creation of sales collateral etc.- Worked remotely in a matrix model with teams based in the US, France, Poland, India & Germany- Part of the OEC Focused Mentorship programme acting as a mentee, learning from a Senior Product Director

London, United Kingdom

- Responsible for the generation of £250k partnership marketing revenue in 2019, managing 20+ tourist board and 50+ hotel partnerships. This included securing funding from a tourist board who had never invested in A&K before and secured a second round of £50k investment from them in Q1 2020.- Developing strategic and mutually beneficial marketing partnerships and campaigns with key tourist board and hotel groups in the travel industry- Took full responsibility for B2B trade marketing in Sept 19. Managing all online & offline campaigns across the full marketing mix, events, budget & a junior team member.- Growth of email database by 10% through brand partnerships and competitions- Increase of Abercrombie & Kent's brand reach by partnering and engaging in marketing activity with key global brands- Managing multi-media marketing campaigns for partners from start to finish - from proposal to execution and reporting. Working closely with internal & external stakeholders to ensure every aspect is completed on time, to budget and with sign off- Producing in depth marketing ROI reports using Google Analytics and Dotmailer- Producing engaging proposals and pitching to external stakeholders to demonstrate the marketing opportunities A&K can offer- Ensuring affiliate and tour listing sites are up to date, accurate and are performing at their best - driving increases in traffic and enquiries to the A&K website & identifying PR & further promotional opportunities

London, United Kingdom

Promoted and moved internally within Ski Solutions (Active Travel Group) to become the marketing lead on the two B2C active travel brands: BSpoke Tours and Cycling for Softies.- Responsible for the promotional launch of expedition cruising at BSpoke tours, including organising a press event for 20+ journalists- Responsible for the rebrand of the BSpoke website and all relevant marketing materials, doubling the number of tours available and completely revamping the navigation system - Responsible for the planning and implementation of the annual and monthly marketing plans which encompass the full marketing mix- Responsible for all campaign budgets- Daily reporting of stats and business progress- Responsible for the overall social media and content strategy for both brands- Creating and implementing an integrated CRM strategy, using email and direct mail communications- Line Manager to Marketing Intern and her work stream- Responsible for the coordination of advertising and B2B cooperative partnerships with tourist boards, hotel groups etc. - personally contributed £9k worth of extra marketing funds in 2018- Researching booking trends and layering them on top of the overall marketing plan- Managing external web development team- Brand guardian for BSpoke Tours and Cycling for Softies- Managing and coordinating all PR activity with external agency including press release distribution, press trips and competition opportunities- Overseeing and creating content for all Display, PPC and Paid Social activity

London, United Kingdom

1 of 6 in house marketers supporting 3 internationally recognised ski and active travel brands: Ski Solutions, BSpoke Tours and Cycling for Softies, who provide holidays to B2C clients and are part of the Active Travel Group.- Representation and promotion of all three travel brands across all marketing mediums - online and offline- B2B Partnerships: Managed relationships with 30 external B2B partners (tourist boards, hotel groups etc.) Ensuring copy and artwork for paid online advertising, social, blog, website posts and email campaigns created on behalf of external stakeholders were finished on time by team members and the campaigns are kept within budget. Continued this work into the 17/18 season. Contributed to bringing in £246k worth of funds into the business from the above partners.- Responsible for all offline direct marketing campaigns and their budgets- Line Manager to a university placement student and their workload- Social Media & Content: Managed and created a fully integrated social media strategy. Sole contributor and manager of Instagram, with a 50% follower increase YoY and a 20% Facebook follower increase (approx. 2.5k) over the 17/18 ski season (Sept - April)- Managed external travel PR agency for weekly press releases and all media relations- Managed external digital advertising agency for social media and display advertising- Used Adobe Suite for the creation of online and offline advertisements- Used Google Analytics to report on social and display advertising and email campaigns- Coordination, creation, and sending of weekly email campaigns for all travel brands using SmartFocus and Pardot email systems- Sole responsibility for the creation and coordination of the 2017 & 2018 BSpoke Tours brochures and the 17/18 Ski Solutions Winter Preview magazine- Copywriting for paid and organic social posts, email campaigns and website posts- Used three different CMS systems to keep websites of all 3 travel brands up to date

Andover, England, United Kingdom

Based within the 'Independent Living’ department - an award winning national mobility and daily living aids retailer within Simplyhealth.1 of 2 in house marketers supporting 13 national stores, an e-commerce website & field staff- Content editor, SEO copy-writer & merchandiser for e-commerce site, using Kentico CMS- Using Google Analytics & AdWords to carry out PPC audits, searching SEO keywords & reporting on the website's progress - Account managing external digital agency and internal B2B stakeholders- Coordinating PPC campaigns with digital agency- Creating email campaigns with Dotmailer- Joint budget management of £200k- On & offline content strategy development- Promotional calendar creation & coordination- Sage & Pulse CRM & Sage 200 experience- Social Media: Set up and ran LinkedIn page. Responsible for 75 members of internal social site 'Chatter'​ as a Chatter Engagement Champion. Developing content for Simplyhealth's social media using Tweet Deck & Google Alerts- Identifying key PR opportunities & using internal resources to ensure coverage on Simplyhealth's social media & in press- Copy writing for internal & industry publications- Designing, writing copy & submitting briefs to external agencies & internal studio for on & offline ads, email campaigns, leaflets & brochures - Coordinating offline marketing campaigns including direct mailings & national print advertising- Proof reading on & offline marketing collateral that often uses complex medical & technical language- Increasing brand awareness externally, internally & online- Organising & planning attendance of The Unlimited Company at large trade events- Devising & conducting customer research- Project management including internal marketing campaigns & an awareness project that has had over 200 customers added onto the CRM database in 6 months

Andover, England, United Kingdom

Work experience for ‘Andover Breeze’ radio

Andover, England, United Kingdom

Work experience as a production runner for the BBC antiques programme 'Flog It'.

Andover, England, United Kingdom

Internship at 'Radio Enham', a community radio station run by clients with disabilities, based within the charity 'Enham Trust'.- Created and managed Radio Enham's blog, first on Blogspot, then on Wordpress & finally transferred it onto the new Wordpress website- Managed Radio Enham's social media sites- Researched and developed content for social media using Google Alerts and Tweet Deck- Main content creator, copywriter and editor for radioenham.co.uk using Wordpress CMS- Actively used SEO keywords and metadata in all content- Helped develop the concept for radioenham.co.uk & ensured it was accessible for all- Became an expert on issues that affect disabled people directly- Researched and condensed stories for radio use- Representing Radio Enham when talking to trustees, guests and patrons and at events

Account Based Marketing

One day course covering the fundamentals of ABM and building a strategy around key ABM theories.

Certificate, In Professional Marketing, Merit

Bachelor Of Arts - Ba, Journalism, Film & Media Studies, 2:1

Activities and Societies: Netball