Hannah Cecena Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Analyzed site data to optimize web content and develop growth strategies to exceed 20% conversion rate• Analyzed over 1K digital content pages and developed SEO strategy to increase SERP ranking by 50%• Executed development of a new product category, producing over 70 optimized articles, driving 156k monthly search impression potential to increase online customer conversion rates

Seattle, Washington, United States

Executed market research and competitive benchmarking, identifying strategic opportunities for product development and launch within Microsoft Education's software market.

Santa Rosa, California, United States

• Managed $1.2M budget and led budget separation project for two new divisions based on analysis of spending projections; achieved $185K in cost savings, reducing services and supplies costs by 5%.• Created standard operating procedures for procurement, accounting functions and administrative responsibilities to improve internal efficiencies and retain organizational knowledge; reduced employee training times.• Led development of contracts up to $50K to expand pool of interpretation/translation vendors for events/ad campaigns, improving accessibility for the ~26% Spanish-speaking resident population. Owned market-research, built financial models to determine viability, and led strategic negotiation of contracts.• Implemented new project time tracking system with quarterly usage reporting for communications staff, delivering $809K additional annual revenue for the division. Invented process flow and reporting system, obtained buy-in from cross-functional leadership, and led change management across diverse teams.• Increased Instagram impressions from 3K/month to 52K/month in first eight months of redevelopment. Developed campaigns to increase engagement amongst target audiences and analyzed key trends and KPIs for impressions and growth to increase data-driven decision making for content development and scheduling.

Santa Rosa, California, United States

Drove recognition of economic development initiatives supporting the region’s unique local businesses and events.• Expanded asset library and created over 75 posts for website, Instagram, and Facebook pages to promote local business/entertainment by re-establishing a free advertising platform for local vendors to reach patrons.

Santa Rosa, California, United States

• Leveraged $100K community grant and organized 15 week program of outdoor dining, music, and art; collaborated with over 20 creative vendors, 82 downtown businesses, the City of Santa Rosa, and local non- profits to lead successful project which became a permanent downtown feature.

Santa Rosa, Ca

• Co-led marketing campaign for downtown rebranding with limited funding and created Instagram and Facebook pages reaching initial 1,000 follower milestone across two months to increase visibility and engage with patrons.• Analyzed Chamber membership’s one year return on investment using online engagement and referral data to create reports highlighting membership value for prospective members to expand Chamber business partners.

Master Of Business Administration - Mba

Activities and Societies: Executive Vice President of Communications - Foster MBAA University District Food Bank Chair - Challenge.

Managerial Economics, Business/Managerial Economics

B.S. in Managerial Economics - Business Emphasis | Minor in Community and Regional Development | Graduated with High Honors