Hannah Hook Email & Phone Number

Burlington, Vt, Us

Burlington, Vermont, United States

- Initiate and execute new SEM / SEO campaigns for multiple clients in a variety of different industries- Manage a significant portion of our clients' digital marketing efforts, including but not limited to: Paid Search (PPC) Advertising, Facebook Advertising, Search Engine Optimization, and Conversion Rate Optimization- Proactively monitor ongoing SEM / SEO campaigns and implement creative new strategies as needed to meet client needs and requirements- Thoroughly analyze industry… Show more - Initiate and execute new SEM / SEO campaigns for multiple clients in a variety of different industries- Manage a significant portion of our clients' digital marketing efforts, including but not limited to: Paid Search (PPC) Advertising, Facebook Advertising, Search Engine Optimization, and Conversion Rate Optimization- Proactively monitor ongoing SEM / SEO campaigns and implement creative new strategies as needed to meet client needs and requirements- Thoroughly analyze industry trends and client data to effectively A/B test different advertising copy, landing page designs, calls to action, or conversion funnels- Combine data from PPC, analytics, and user experience into concise analytics and actionable recommendations for clients- Provide feedback to the design and development team as it relates to developing creative assets for various advertising campaigns- Prepare monthly & quarterly client reports with new and creative suggestions for improving existing campaigns- Interface with clients directly for the purposes of business development or deepening client relations- Field questions on analytics or online marketing, and act as a collaborative team member with other analysts Show less

Burlington, Vermont, United States

- Frequent updates to WordPress and/or Magento websites using graphical interface. - Occasional coding with HTML or CSS.- Translating technical jargon into plain English for Clients.- Basic graphic manipulation using Adobe Photoshop CC or CS6.- Conduct basic client training sessions in person or over the phone.- Work collaboratively with team members to help identify and document issues, including cross browser and device specific problems.- Directly manage Client… Show more - Frequent updates to WordPress and/or Magento websites using graphical interface. - Occasional coding with HTML or CSS.- Translating technical jargon into plain English for Clients.- Basic graphic manipulation using Adobe Photoshop CC or CS6.- Conduct basic client training sessions in person or over the phone.- Work collaboratively with team members to help identify and document issues, including cross browser and device specific problems.- Directly manage Client support inquiries and communications via phone, email, or chat.- Manage multiple and rapidly changing tasks according to daily needs.- Provide regular status updates to Clients and direct manager.- Work efficiently to meet deadlines and task requirements.- Stay current on industry trends, best practices, and emerging technologies. Show less

Burlington, Vermont, United States

- Thinking creatively to produce new ideas and concepts for web page layout and web design.- Translating static mockups from a graphic designer into actionable and accessible web layouts and pages.- Building web pages to meet a high level of quality and aesthetics.- Curating, cropping, resizing, and retouching images to ensure they meet proper web usagerequirements.- Curating client-provided copy as well as writing new copy for use on website projects. Ensuring all written… Show more - Thinking creatively to produce new ideas and concepts for web page layout and web design.- Translating static mockups from a graphic designer into actionable and accessible web layouts and pages.- Building web pages to meet a high level of quality and aesthetics.- Curating, cropping, resizing, and retouching images to ensure they meet proper web usagerequirements.- Curating client-provided copy as well as writing new copy for use on website projects. Ensuring all written copy is on message with the client's brand and laid out on the website in the most effective manner possible to achieve the client’s business goals.- Conducting design and implementing reviews with clients and team members throughoutthe build process.- Working with the Engineering Team to ensure that project milestones/goals are met and adhered to approved budgets. Show less

Burlington, Vermont

- Web Content Management (CV3)- Website Merchandising and Coordinating Product (CV3)- Website Graphics for Sales and Promotions (Photoshop)- Email Creation and Scheduling (Photoshop, Bronto)- Digital Catalog Linking (Publitas) - Facebook and Instagram Ads (Facebook Ads Manager) - Lead Generation Wholesale, Retail, & Ecommerce Advertising- Content Strategy and Creation for Wholesale, Retail, & Ecommerce (Facebook, Instagram, LinkedIn)- Social Media… Show more - Web Content Management (CV3)- Website Merchandising and Coordinating Product (CV3)- Website Graphics for Sales and Promotions (Photoshop)- Email Creation and Scheduling (Photoshop, Bronto)- Digital Catalog Linking (Publitas) - Facebook and Instagram Ads (Facebook Ads Manager) - Lead Generation Wholesale, Retail, & Ecommerce Advertising- Content Strategy and Creation for Wholesale, Retail, & Ecommerce (Facebook, Instagram, LinkedIn)- Social Media Collaborations- Print Graphics (Indesign, Illustrator)- Quality Assurance Show less

Burlington, Vermont

Welcomed the incoming class in an exciting and fun way that helps the new class orient themselves into their new life. Lead them in events such as a cruise tour, a guest comedian, and fun at the Grind. Delivered information to the new students about what is happening in orientation and facilitated the meetings and events with the students.

Rathmines, Dublin, Ireland

Conducted a search engine optimization (SEO) website audit which influenced the research and implementation of SEO. Implementation included: writing meta descriptions for each product based on keyword research and tagging products with descriptors in Shopify allowing users to search the website. Performed weekly reporting and analysis of online performance through Google Analytics. Helped with social media management (SMM) by developing a content calendar to establish streamlined content for… Show more Conducted a search engine optimization (SEO) website audit which influenced the research and implementation of SEO. Implementation included: writing meta descriptions for each product based on keyword research and tagging products with descriptors in Shopify allowing users to search the website. Performed weekly reporting and analysis of online performance through Google Analytics. Helped with social media management (SMM) by developing a content calendar to establish streamlined content for all social media platforms. Created a template for incorporating long-tailed keywords into future blog posts. Show less

Berlin, Vermont

Worked in Channel Services within the Web Services eBusiness team. In charge of making all of the daily public website updates through a web content management (WCM) system. Implemented basic web design using HTML/CSS. Responsible for creating, improving, and maintaining content to achieve BCBSVT's business goals. Demonstrated creative writing skills by creating content to raise brand awareness, ensure customer engagement, and provide a positive customer experience. Collaborated with multiple… Show more Worked in Channel Services within the Web Services eBusiness team. In charge of making all of the daily public website updates through a web content management (WCM) system. Implemented basic web design using HTML/CSS. Responsible for creating, improving, and maintaining content to achieve BCBSVT's business goals. Demonstrated creative writing skills by creating content to raise brand awareness, ensure customer engagement, and provide a positive customer experience. Collaborated with multiple departments to plan and develop site content, style, and layout. Show less

Berlin, Vermont

Dual intern for the Marketing and Channel Services departments.Marketing: Conducted research for product development and created client-facing marketing materials. Built out the web presence and offered creative solutions through a marketing plan to help enhance the member experience for the Blue Extras program. Created a mindfulness campaign to share with large group worksite wellness programs which included researched findings. Collaborated with other interns on a cross-functional team… Show more Dual intern for the Marketing and Channel Services departments.Marketing: Conducted research for product development and created client-facing marketing materials. Built out the web presence and offered creative solutions through a marketing plan to help enhance the member experience for the Blue Extras program. Created a mindfulness campaign to share with large group worksite wellness programs which included researched findings. Collaborated with other interns on a cross-functional team that worked on a re-branding project for internal departments.Channel Services: Conducted web market research. Performed public website updates through a web content management system and implemented basic web design including HTML and CSS. Show less

Berlin, Vermont

Worked in-house at the Blue Cross Blue Shield of Vermont cafeteria. Tasks included: prep work, cashiering, catering, and excellent customer service.

Burlington, Vermont

Worked with a close-knit team at Champlain College to bring the students and faculty excellent customer service. Learned how to be a successful team member while learning hands-on tasks such as manning the line and performing prep work to ensure a smooth shift for all employees.