Hannah Mitchell Email & Phone Number

London, United Kingdom

London, United Kingdom

My role involved leading a team of 14 individuals specialising in SEO and content, and supporting the wider organic department to drive operational improvements.Highlights included leading the global organic strategy for a retail client group, with a portfolio of outdoor and activity-based lifestyle and workwear brands, covering a variety of markets across the EMEA, NORA and APAC regions. This involved outlining our global vision to drive organic growth, developing and standardising our… Show more My role involved leading a team of 14 individuals specialising in SEO and content, and supporting the wider organic department to drive operational improvements.Highlights included leading the global organic strategy for a retail client group, with a portfolio of outdoor and activity-based lifestyle and workwear brands, covering a variety of markets across the EMEA, NORA and APAC regions. This involved outlining our global vision to drive organic growth, developing and standardising our client offering across global Croud offices, building relationships with senior stakeholders and creating cross-channel strategies which consider the wider search landscape. Show less

London, United Kingdom

As an SEO Account Director at Croud, I worked across B2C and B2B clients in verticals such as retail, travel, technology and finance. My role included:- Leading SEO strategies that were aligned to client’s business objectives and ensuring their delivery, using both internal FTE resources and Croud’s network of specialists.- Managing profitability of client accounts by achieving margins and managing a team in terms of daily operations, performance reviews and personal development… Show more As an SEO Account Director at Croud, I worked across B2C and B2B clients in verticals such as retail, travel, technology and finance. My role included:- Leading SEO strategies that were aligned to client’s business objectives and ensuring their delivery, using both internal FTE resources and Croud’s network of specialists.- Managing profitability of client accounts by achieving margins and managing a team in terms of daily operations, performance reviews and personal development plans.- Contributing to new business and marketing. For example, through an award entry for OKA which was shortlisted at the UK Search Awards 2019 for Best Use of Search - Retail.- Driving operational efficiencies through developing the SEO department’s commercial planning processes, alongside a planned vs. delivered dashboard to track key metrics across clients. Show less

London, United Kingdom

After being promoted to a Senior Owned Performance Manager, my responsibilities were a development of my previous role. Key highlights included:- Leading the SEO management of 21 regional website migrations and 2 HTTPS migrations.- Onboarding a large client with emphasis on maximising integration with their internal and external teams. In particular, this involved working closely with PR, CRO and PPC.- Having an active role in recruitment for Owned Performance Managers and… Show more After being promoted to a Senior Owned Performance Manager, my responsibilities were a development of my previous role. Key highlights included:- Leading the SEO management of 21 regional website migrations and 2 HTTPS migrations.- Onboarding a large client with emphasis on maximising integration with their internal and external teams. In particular, this involved working closely with PR, CRO and PPC.- Having an active role in recruitment for Owned Performance Managers and Executives.- Proactively coordinating a mobile SEO project for a client with Google which aimed to improve mobile website conversions. Show less

London, United Kingdom

I returned to Havas Media Group to develop in my previous role. This involved working on clients in the automotive, insurance and retail verticals and included:- Devising, developing and managing strategies that were based on budget. This involved annual and monthly planning, tracking the service provided and tracking income.- Making proactive recommendations, ensuring their implementation (by working alongside client teams and developers over Jira) and communicating their… Show more I returned to Havas Media Group to develop in my previous role. This involved working on clients in the automotive, insurance and retail verticals and included:- Devising, developing and managing strategies that were based on budget. This involved annual and monthly planning, tracking the service provided and tracking income.- Making proactive recommendations, ensuring their implementation (by working alongside client teams and developers over Jira) and communicating their effectiveness. - Identifying content and link development opportunities and working with the content marketing team to strategise content creation and distribution. - Managing an Owned Performance Senior Executive by briefing tasks, managing the quality of output and promoting their personal development through a development plan.- Working with the paid performance team to align SEO & PPC activities and take a holistic approach to maximise client performance through search engines. Show less

Milton Keynes, United Kingdom

During my short time at Klood, I took a lead role on accounts in the retail, FMCG and recruitment verticals. This involved SEO, social media marketing (Facebook & Twitter) and PPC management.

London, United Kingdom

As an SEO Manager, I managed four well-known accounts to drive their performance in organic search. This involved leading a small team to deliver strategies which spanned areas including technical, content, local and international SEO. My role involved: - Devising, implementing and evaluating strategies which were tailored to clients’ individual needs and goals. These were factored into annual and monthly plans that were based on budget.- Leading a small team consisting of a Senior… Show more As an SEO Manager, I managed four well-known accounts to drive their performance in organic search. This involved leading a small team to deliver strategies which spanned areas including technical, content, local and international SEO. My role involved: - Devising, implementing and evaluating strategies which were tailored to clients’ individual needs and goals. These were factored into annual and monthly plans that were based on budget.- Leading a small team consisting of a Senior SEO Executive and SEO Executive. I managed team development plans, resource allocation, quality of outputs and took a lead role in recruitment.- Working with the wider channel infrastructure on campaigns and holistic search strategies to drive efficiencies and overall website performance.- Developing relationships with clients and stakeholders, such as contacts in international markets who provided optimised localised content and keyword research.Despite taking on more responsibility, I continued my own development plan by completing an online course in JavaScript. Show less

London, United Kingdom

After being promoted to a Senior SEO Executive, I completed a broader range of tasks, took a lead role in the team and developed my relationship with clients. My role in this position involved:- Taking an active role in providing recommendations, informing SEO strategies and delivering monthly performance reports which were based on insight.- Conducting more senior-level tasks such as forecasts, campaign responses and training.- Managing the weekly development sessions of an SEO… Show more After being promoted to a Senior SEO Executive, I completed a broader range of tasks, took a lead role in the team and developed my relationship with clients. My role in this position involved:- Taking an active role in providing recommendations, informing SEO strategies and delivering monthly performance reports which were based on insight.- Conducting more senior-level tasks such as forecasts, campaign responses and training.- Managing the weekly development sessions of an SEO Executive in my team.- Working with the content marketing and editorial teams to develop link building strategies and content. Also, working with the PPC team to improve overall search performance for clients.In addition, I completed online courses in HTML and CSS in my spare time. Show less

London, United Kingdom

As an SEO Executive at Arena Media, I worked with clients in the FMCG, retail, insurance and finance verticals. My role involved:- Providing on-page recommendations, performance reports and SEO consultancy.- Optimising and managing a client’s Google My Business account with 800+ UK stores.- Utilising insights gained from client data and industry tools to inform recommendations.- Managing the everyday activities and being the main point of contact for a small account.-… Show more As an SEO Executive at Arena Media, I worked with clients in the FMCG, retail, insurance and finance verticals. My role involved:- Providing on-page recommendations, performance reports and SEO consultancy.- Optimising and managing a client’s Google My Business account with 800+ UK stores.- Utilising insights gained from client data and industry tools to inform recommendations.- Managing the everyday activities and being the main point of contact for a small account.- Working with the content marketing team to develop link building strategies.In terms of achievements, I won an internal competition for developing an SEO strategy with a colleague from the content marketing team. This involved using existing resources to create on-page content and a link building campaign for a client in the travel vertical. Show less

Northampton, United Kingdom

At Supplyant I engaged in developing and marketing websites for retail clients. All websites built were promoted through digital marketing channels and CRO was considered in the planning, design and post-launch stages of development. My role included:- Communicating with clients to produce websites tailored to their individual requirements.- Taking a lead role in website development, from planning to post-launch stages.- Promoting websites through marketing initiatives, PPC and… Show more At Supplyant I engaged in developing and marketing websites for retail clients. All websites built were promoted through digital marketing channels and CRO was considered in the planning, design and post-launch stages of development. My role included:- Communicating with clients to produce websites tailored to their individual requirements.- Taking a lead role in website development, from planning to post-launch stages.- Promoting websites through marketing initiatives, PPC and SEO to generate awareness.- Producing monthly reports on website and financial performance.- Optimising website performance using data from Google AdWords and Google Analytics. Show less

Msc, Strategic Marketing, Distinction

- Graduated with Distinction and awarded the Strategic Partnerships Ltd prize for best student performance on the MSc Strategic Marketing.

Ba (Hons), Marketing With Events Management, First Class

- Graduated with a First Class degree. - Engaged in live client projects in small groups. For example, organising an event to raise.