Lathika is a boutique creative + brand agency that champions brand identity, brand messaging, + brand experience through people-first storytelling strategy.

pc: the davids is a photography duo offering a variety of photo sessions in and around Austin, Texas.- Founded pc: the davids and continue to serve as a primary photographer- Conceptualize and nurture Instagram presence for over 400 followers- Maintain and collaborate the design and creation of our branded website

- Worked on the award-winning CIO Exchange Platform, recipient of the 2023 Content Marketing Award for "Best Content Marketing Program”, 2023 Webby Award for “Best Technology Podcast.”—> Engaged with external agencies, cross-functional internal teams, and executive partners to streamline the workflow for podcast, web, and social channels including YouTube and LinkedIn.—> Optimized long-form video interviews and podcast audiograms featuring executive thought leaders within the tech industry for content amplification and distribution through internal and external communication channels.- Created and syndicated content for a C-level and C-1 level audience, ranging from concepting, writing, and publishing blog posts for industry personas, to packaging assets including solution briefs, white papers, and event kits.- Collaborated on the strategy, planning, and execution of the Executive Summit at VMware Explore 2023 in Las Vegas.—> Coordinated and prepped onsite speakers ranging from VMware CEO, CMO, and CTO to executives of key partner organizations.—> Facilitated discussion groups centered on CIO innovation in key emerging technology topics.-Hosted, emceed, and created content for flagship events Global Marketing Summit and Worldwide Marketing Kick-Off.- Served as a key leader in an organization-wide content management migration of tools and processes for the Global Marketing Organization.- Recipient of 5 “At Our Best” awards, personal recognition from the internal VMware network highlighting aspects such as project work and employee character.

- Developed sustainable process and documentation to be used cross-functionally for the ONE VMware Nurture Campaign.- Hosted and organized enablement sessions featuring key vendors and partners to optimize our internal Global Demand Team’s efficiency with workplace platforms and tools.

- Fellow in the FoundHER Program, which "spotlights, empowers, and equips courageous, creative founders each semester who will change the world in business – and beyond."- Speaker in panels "The 'Why' Behind Your Business: Creating a Start-up that Aligns with Your Passion" and "Future Focused: Setting Goals You Can Achieve"- Mentor for Women Lab Boot Camp Sisters (WLBSisters), an organization empowering women entrepreneurship and leadership in Indonesia

Bridgette Bloomquist Photography is a local photography business based in Austin, Texas.- Strategized social media posts for optimal marketing to see growth, resulting in over 1000 followers - Customized graphics consistent with Bridgette Bloomquist Photography branding

- Directed and managed UT AMA’s Comm Team with 4 direct reports: Social Media Officer, Creative Content Officer, Graphic Design Officer, and Technology Officer- Envisioned, strategized, and ran analytics on content for Instagram, Twitter, LinkedIn, & WordPress channels with >800 viewers

- Championed Texas AMA's philanthropic efforts through planning and executing organization-wide events benefitting our featured non-profits.- Collaborated with Thirst Project, our featured global philanthropy focused on ending the global water crisis- Worked with The Refuge DMST, our featured local philanthropy providing trauma-informed, holistic care for the girls recovered from sex-trafficking

- Hold weekly workshops teaching creative skills to Creative Content Committee, operating as Texas AMA's in-house marketing agency.- Coordinate, delegate, and review work among Content Committee teams- Create graphics alongside CC for IG feed, IG stories, Twitter, Wordpress blog, LinkedIn

- Write, edit, and ideate content for UT AMA’s WordPress blog- Utilize WordPress Analytics to optimize posting

- Curate content for UT AMA’s Instagram account through formal posts and Instagram stories- Utilize Instagram Analytics to its potential in order to regularly assess the target audience among over 600 followers

- Performed analytical research and develop four unique customer personas for VMware Fusion and Workstation products- Built customer journey mapping tools and create landing page content tailored to each established customer personas

Thirst Project is the world's largest youth organization committed to ending the global water crisis.- Gave high-quality presentations about the water crisis in and around the Greater Austin Area- Mentored and empowered students to grow in leadership skills and take action for this cause- Utilized social media to integrate advocacy for the water crisis into my personal brand

Glass Staircase is a marketing, branding, and creative agency based in Austin, Texas.- Led an influencer marketing program for Succulent Native, a local plant boutique shop:—> Researched and executed on outreach to influencers in the greater Austin area—> Built and grew an ambassador program of 10 influencers with a reach of over 328.5K followers—> Designed and implemented a reporting workflow to track data & analytics - Proposed new avenues of growth for Succulent Native in terms of business development, increased exposure to the Austin community, and meaningful customer engagement

Double A Labs is an experiential marketing / augmented reality brand based in Austin, Texas.- Championed and collaborated the social brand identity for Double A Lab's rebrand- Envisioned and integrated a fresh look and feel for social assets following the brand refresh- Curated a content calendar for Double A Lab's Instagram, Facebook, and LinkedIn- Created design and copy for upwards of 20 permanent posts, as well as over 45 posts on Instagram and Facebook stories for an audience of over 1,000 followers on each platform- Developed and implemented a fresh, sustainable workflow to be used by the Marketing Department for the content creation process- Increased efficiency and organization of the social content approval process, reducing the timeline of content creation from start to finish to be as short as 1-2 days

GA! is a student organization at UT Austin focused on empowering girls on a local and global scale.- Establish and refine GA!’s social media presence with attention to the reimagining of the brand- Maintain primarily GA!’s Facebook and Instagram, as well as the GA! Blog, which has led to a 50% increase in membership