Hannah W. Email & Phone Number

Davis, Ca, Us

Davis, California, United States

Davis, California, United States

Market research consulting project for Vagaro Inc. to inform business development in the therapy industry.- Designed and executed end-to-end market research project for master’s capstone with secondary, qualitative, and quantitative components to understand business opportunities in a new vertical- Owned the design of a Qualtrics survey to gather insights on prospects’ current business strategies, pain points, and level of interest in the product, providing valuable insights to… Show more Market research consulting project for Vagaro Inc. to inform business development in the therapy industry.- Designed and executed end-to-end market research project for master’s capstone with secondary, qualitative, and quantitative components to understand business opportunities in a new vertical- Owned the design of a Qualtrics survey to gather insights on prospects’ current business strategies, pain points, and level of interest in the product, providing valuable insights to inform positioning and messaging- Conducted in-depth interviews with five current customers, gaining valuable insights into their day-to-day business needs to develop personas and inform marketing strategy- Presented findings to Vagaro marketing and executive staff in an engaging manner, leveraging engaging visualizations and data storytelling skills to communicate key insights and recommendations Show less

San Mateo County, California, United States

- Led team consulting project as part of a digital marketing course, providing data-driven strategy recommendations for promoting volunteer signups that resulted in doubling the size of the team- Conducted meetings with the client and the other team lead to define project scope, ensure alignment with client objectives, and maximize the impact of both teams’ combined efforts in running parallel projects - Designed a weeklong Facebook ad campaign and used A/B testing to analyze… Show more - Led team consulting project as part of a digital marketing course, providing data-driven strategy recommendations for promoting volunteer signups that resulted in doubling the size of the team- Conducted meetings with the client and the other team lead to define project scope, ensure alignment with client objectives, and maximize the impact of both teams’ combined efforts in running parallel projects - Designed a weeklong Facebook ad campaign and used A/B testing to analyze data from 12,000 impressions and provide insights- Conducted a thorough digital marketing audit of the client's website, social media channels, email campaigns, and SEO, providing actionable recommendations to enhance their digital presence. Show less

- Project manager and lead-author responsible for questionnaire development, collection of 1,000+ responses via Qualtrics, and literature review writing for published study focusing on Reddit moderator experience ("Governing for Free")- Co-authored Background and Literature Review in project focused on Reddit users and online gamers ("Governing Online Goods”), to be presented at ACM Conference on Computer-Supported Cooperative Work- Published qualitative study on the sociology… Show more - Project manager and lead-author responsible for questionnaire development, collection of 1,000+ responses via Qualtrics, and literature review writing for published study focusing on Reddit moderator experience ("Governing for Free")- Co-authored Background and Literature Review in project focused on Reddit users and online gamers ("Governing Online Goods”), to be presented at ACM Conference on Computer-Supported Cooperative Work- Published qualitative study on the sociology of gaming in the United States and South Korea (“Kids in the Basement”), presented the results to an academic and professional audience at the 2019 UC Irvine Esports Conference - Trained 30 undergraduate research assistants in participant screening, research recruitment, coding, and data cleaning Show less

- Provided day-to-day event planning support for cross-functional partners -- including company executives, product marketing managers, and vendors -- by streamlining communications, resulting in seamless logistical changes- Revamped post-event survey in collaboration with Customer Experience Research (Consumer Insights) team to ensure the capture of actionable insights relating to Net Promoter Score, received positive feedback on the survey design- Coordinated required… Show more - Provided day-to-day event planning support for cross-functional partners -- including company executives, product marketing managers, and vendors -- by streamlining communications, resulting in seamless logistical changes- Revamped post-event survey in collaboration with Customer Experience Research (Consumer Insights) team to ensure the capture of actionable insights relating to Net Promoter Score, received positive feedback on the survey design- Coordinated required onboarding and training of 100+ internal and external speakers for international software developer conference (Twilio SIGNAL), ensuring that all speakers completed required trainings on time and delivered high-quality presentations- Earned a reputation as a reliable source of up-to-date information among 1,000+ employees by managing company-wide internal communications, including email newsletters, webinars, and Slack announcements Show less

- Developed and implemented social media strategy on Instagram, creating and scheduling content to raise brand awareness- Generated and managed sales leads using a database system, achieving the highest conversion rate out of all interns- Designed brand assets for sales and marketing including an organization-wide PowerPoint template and informational brochures

Master'S Of Science, Marketing Intelligence

MSMI Merit Scholarship

Bachelor'S Of Arts, Communication

Regents Scholar University Honors Program member

Bachelor'S Of Science, Managerial Economics

Regents Scholar University Honors Program member