Hannah Roth Email & Phone Number

Saint Paul, Mn, Us

Seattle, Washington, Us

Managed e-commerce strategy for prominent consumer brands with advertising budgets of over $35MM. Verticals included Pet, CPG (Food), Vitamins & Supplements, Baby, and Furniture. Awarded the Superhuman award for going above and beyond in service of clients.- Developed and managed pay-per-click (PPC) advertising campaigns on various Retail Media Networks.- Provided clients with sales forecasting, pricing & promotion guidance, and market performance analysis to inform strategy decisions.- Created annual budgets to achieve client goals and KPIs. Also provided guidance for ad-hoc tentpole events, new product launches, and strategy shifts.- Wrote SEO-optimized digital copy and tracked impact on organic traffic, share of voice (SOV), and conversion metrics.- Adapted client communication and deliverables to fit needs of sales teams, brand managers, and C-Suite executives.- Aligned internal cross-functional teams on client communication and strategy to provide unified client experience. - Managed a team of three people. Used empathy-first leadership to develop team, leading to employee promotions. - Used expert knowledge of client needs to help internal product teams develop new features.

Seattle, Washington, Us

At Stackline we are building innovative retail intelligence software, tools, and services to help the world’s most dynamic brands optimize their investments in digital advertising and e-commerce. As Consulting Manager, E-Commerce Strategy & Operations, I’m responsible for partnering with brands and manufacturers to turn Stackline’s comprehensive performance data into growth-driving execution across a range of business activities including: - Pricing and promotional strategies - Amazon Vendor Central and Seller Central management - AMS/AAP/AMG campaign management- Instacart campaign management - Content development and optimization - Custom reporting and analysisCheck out how my strategies helped create success for my brands on Instacart: https://www.instacart.com/company/instacart-ads/working-with-instacart-ads-sprout-stackline/

Minneapolis, Minnesota, Us

- Managed an average of 20 large enterprise accounts with responsibility for $60M in annual revenues.- Partnered with enterprise customers and the product development team to identify custom products and pricing strategies that facilitated revenue growth while meeting industry specific needs. - Coordinated the development and follow-up to all RFP with a success rate above industry standard.- Interface with C-Suite and senior leaders in large national brands regularly to develop relationships.- Managed approximately 12 projects at a time to expand capabilities and support sales initiatives.- Performed research, created strategy, coordinated the plan, and lead the follow-up to large industry and customer shows that drove revenue growth as well as launched new products.- Partnered with learning management to create product training that effectively onboarded the sales team and elevated the brands through standardization of new product messaging.

Minneapolis, Minnesota, Us

- Developed and executed strategies that exceeded key metrics of volume, distribution, and incremental new item volume by selling products and capabilities across 6 state territory (VA, MD, DC, NC, WV, KY).- Managed over 30 enterprise, government, and academic accounts to drive revenue results.- Developed promotional strategies to drive volume at the store level with a trade budget of $100,000.- Achieved +10% over program target by providing industry insights to make educated decisions regarding promotions, new items, and optimizing planograms.

Minneapolis, Minnesota, Us

Drove incremental volume growth and sustained existing volume by:- Developing sound business plans in conjunction with the region’s objectives and plans- Selling the Company’s 600+ product line to over 200 key operators in the K-12, College & University, Healthcare, Lodging, Business & Industry, Contract Management and Commercial Segments. - Helped regional team achieve 105% to program for the fiscal year

Minneapolis, Minnesota, Us

Convenience and Foodservice Field Sales Team- Gained hands on field sales experience within the foodservice segment by calling on targeted customers and making impactful sales calls that lead to incremental sales valued over $3,000- Identified and developed an execution plan for food show processes which increased efficiency and effectiveness- Developed two operator incentive promotions by leveraging a $5,000 tactical budget that was utilized at key operator shows which generated over 800 cases of product commitments with our K-12 and College and University operators- Helped create a campaign for Yoplait Greek Yogurt and Chex Mix for F15 to help General Mills increase their footprint on college and university campuses

- Served as a liaison between the Chamber, small businesses and other local events and activities- Lead branding and social media projects while directing a team of high school DECA students- Coordinated with local businesses to create and distribute weekly promotional materials, and execute summer events

Bachelor Of Science (B.S.), Business Administration, Management

Bachelor'S Degree, International Business

Education record