- Create targeted pitch ideas and build custom media lists for local and national outlets using Muck Rack- Carry out analyst research to build connections within the healthcare IT community to support Spikewell’s strategic outreach efforts- Developing a comprehensive PR plan for Spikewell, including key messaging, evaluation benchmarks, and execution timelines to enhance brand visibility

- Secured 20+ media placements in local and statewide newspapers, promoting hospital facility expansions and DEI award recognition- Crafted press releases and leveraged Cision to curate targeted media lists for Michigan's largest healthcare system (65,000+ employees, 21 hospitals), ensuring optimal outreach to relevant journalists and outlets- Composed speaking points for executive leadership, enhancing communication at high-profile special events

- Created and edited press releases to promote community awareness of General Services Department activities - Researched and drafted detailed briefing memos for the Mayor of Detroit to prepare for events, including profiles on attendees, recommended speaking points, and relevant personal anecdotes, to prepare the Mayor with background information and content tailored to each event- Wrote media advisories to ensure press coverage of special events, including ribbon-cutting ceremonies and groundbreakings- Captured social media content, including B-roll videos and photos at events for use on the City of Detroit's social media accounts