Founded HS Fitness (www.hsfitness.me) with a mission to help clients achieve their health and fitness goals with personalized programs that are above the current industry standard. • Conducts 1:1 personal training sessions with clients in person and virtually with a focus on strength training.• Teaches clients how to easily consume the appropriate macronutrients to support their specific goals. • Provides a detailed curriculum around food psychology and moderation to clients who exhibit poor relationships with food.• Tracks clients’ progress through weekly check-in photos, circumference measurements (if applicable), scale measurements (if applicable), and performance progress.• Celebrates “weekly wins” with clients to help them stay excited and invested in the process. • Offers additional support, including (but not limited to): sleep quality coaching, stress management coaching, grocery store tours, building power lists, and homework workouts.• Built website from scratch to explain services in detail and share client success stories.• Released two eight-week guides, The Beginner’s Guide to Strength Training (1) gym edition and (2) at-home edition to make quality coaching even more accessible.

Developed personalized training programs for clients to achieve safe and sustainable results.• Worked 1:1 with clients to support individual goals; implemented specific training methods based on each client’s fitness experience and medical history.• Conducted thorough fitness assessments and health histories to build rapport and create programs that were specific to each client.

Managed content strategy and creation for all Grand Central Terminal’s digital marketing and advertising efforts.• Managed paid social media advertising and organic strategies, including content creation, data analytics, and budgeting (Following: Facebook, 147k; Instagram, 120k; Twitter, 21k). • Managed Grand Central’s email marketing program, including list management, content development, and performance tracking via Mailchimp.• Managed Grand Central’s website, including content creation and SEO/SEM optimization.• Managed Google Ads paid search strategy, including ad development, conversion tracking, and budgeting. • Educated key staff from 90+ shops and restaurants inside GCT on how to optimize their individual digital marketing efforts to drive sales.• Worked with creative agencies to conceive of and execute photo shoots and video campaigns.• Assisted with the creation of bi-annual magazine Connections; 50k copies seat-dropped on Metro-North trains.

Managed the company’s digital and performance marketing strategies to acquire and retain customers nationwide. • Increased email open- and click-through rates by 300% by redesigning email templates, A/B testing key content variables, and including aesthetic video and interactive content.• Doubled monthly email revenue by revamping automated drip campaigns for prospective customers.• Tracked email campaign performance and consolidated data into weekly, monthly, and quarterly reports.• Partnered with like brands to cross-promote services via email swaps and sweepstakes.• Designed landing pages to announce new product releases and brand partnerships.• Audited Google Ads paid search strategy; introduced new ad copy, retired underperforming ad groups and keywords, and began researching and testing more effective bidding strategies.

Managed all communications and marketing strategies for PJ Library in New York. • Designed monthly e-newsletters and managed lists of 27,000+ email subscribers via Mailchimp.• Managed Facebook and Instagram accounts with goals of (1) growing enrollment for the program and (2) providing informational and engaging content to subscribing families.• Managed creation of display advertising and Facebook ads for paid marketing efforts.• Oversaw the production of marketing material kits for over 75 partner organizations to promote PJ Library.

Increased visibility and brand recognition of foundation via digital and traditional media sources.• Increased email open rates from 20% to 45-65% after rebranding foundation’s email templates. • Revived foundation’s Facebook page in 2014 to maximize exposure and circulate issue-focused content.• Conceived of and managed 2016 year-end ad campaign that reached 34,000 Facebook users.• Redesigned foundation website to highlight the impact of foundation’s leadership initiatives and donor partnerships.• Created effective PR strategy that consolidated individual press releases covering grant deadlines and announcements of 500+ funds into aggregated, quarterly roundups.• Earned media hits in all regional newspapers and trade publications on a quarterly basis. Secured coverage by regional magazines and broadcast with breaking news and foundation milestones.• Doubled number of quarterly media hits in first quarter of 2015.• Secured NPR story on “Morning Edition” about late poet Amy Clampitt, whose fund at BTCF supports six- and 12-month poet residencies• Created 16-page fall publication and eight-page spring publication with distribution to 16,000 constituents.• Organized event to celebrate former president’s 17 years of leadership (300 attendees and raised over $50,000 for the foundation’s education enrichment funds).

- Identified new music from emerging artists and musicians for online music blog.- Wrote reviews of songs prior to their release and formed relationships with artists’ managerswww.thekollection.com

- Promoted the resort as a leader in healthy living and luxury spa vacations through various forms of outreach.

- Worked on all aspects of marketing and public relations to support MASS MoCA’s visual and performing arts programs. - Managed all social media platforms: Facebook, Twitter, Tumblr, Instagram and Pinterest.

- Assisted with creation and production of magazine’s winter issue for the greater Berkshire region. - Photographed the M.C. Escher exhibition at the Berkshire Museum for a web and print article.