Hanna Valjakka Email & Phone Number

Helsinki, Southern Finland, Finland

Personal coach and team leader for a marketing team of 4. Part of Sulavas management team

Helsinki Area, Finland

Marketing planning and execution responsibilities in large variety. Main responsibilities: 1. Planning and executing strategic marketing activities for consulting & training services. Main responsibility area platforms and cloud services (Security and compliance, Azure, device management, M365). Activities include e.g.: - Content marketing planning and execution- Campaign planning and budgeting- Follow-up and reporting- Creating buyer journeys and campaigns using marketing automation tools (Hubspot)- Social media campaigns, organic and paid 2. Website development responsibility, executed together with a partner. Activities include e.g.:- Content planning and executing - Site management and building (Wordpress)- Site functions development- SEO activities- Reporting and follow-up 3. Sparring consultants in communication activities and how to build personal branding. Activities include e.g.:- personal branding sparring- sparring with blog writing- social media sparring Togeher with my collegues I have worked with e.g.: - Content stategy building- Building buyer personas and journeys- Employer branding activities (e.g. content marketing, SulavaAkatemia marketing, social media ads for recruiting)- Writing press releases- Managing events like recruiting event Kummipäivä, HPR-seminars, webinars and other seminars- Social media channel management and strategies- Planning development for webshop (Woocommerce)- Renewal of Sulava.com - project management, development planning together with agency, content creation planningg

Vantaa

I planned and executed online marketing and marketing/communications materials for Volvo Finland ab within Volvo Trucks and Renault Trucks brands, planned and created online marketing for Volvo Truck Center in Finland and adviced finnish Volvo Group dealers with their online marketing. Main responsibilities: - Creating local digital strategy - Driving traffic to the content in the company's digital channels- Content marketing and copywriting- Websites; local content creation, content updates, market adaptations, optimization, analysis- Social media; content creation, customer communication, optimization, analysis- Search engine optimization- Search engine marketing- Digital advertising and tactical marketing; selection of channels, content creation, optimization, analysis- Digital newsletters; content creation, customer communication, optimization, analysis- Regular follow up with analytic tools and acting on digital performance - Contribute to digital development on the company and contribute to the global network with knowledge and best practice sharing- The editor in chief of the customer magazine Visiitti- Training of suppliers and colleagues with online communication (tools and content)Other responsibilities;- To localize and translate centrally created material for online, events, brochures etc.- Other marketing activities (like press, events...) in Volvo Finland AB, e.g. create materials for them- Photographing on regular basisI also participated in:- internal communication - video productions- event organization and execution- creating press releases and customer communication Examples of projects and events where I have been responsible or part of organization and execution within Volvo Finland, see Projects-section.

Helsinki Area, Finland

I was working as a freelance journalist for Inferno metal music magazine. My writing assingments included both informative and creative writing (news, articles, reviews, reports). I also did photographing in the music events.

Helsinki Area, Finland

I started as a journalist in 2001 and was the chief editor from 2005-2012.Main responsibilities:- Supporting the other journalists in their jobs and proofreading their articles and reviews- Writing news, interviews, reports, album reviews and gig reviews- Creating marketing material for the site meteli.net- Site updates for meteli.net- Creating material for customer communication, e.g. digital newsletters- PhotographingParticipated in:- Developing the site meteli.net and creating the site's user experience- Developing other websites user experience that were made by Nemesys, e.g. tiketti.fi

Espoo

Planned and executed online marketing and marketing material for Samsung Electronics Finland. Participated also in other marketing activities. I was a maternity leave substitute. Main responsibilities:- Content marketing on the digital channels- Drive traffic to digital marketing initiatives- Search engine optimization of the content- Local copywriting- Search engine marketing- Digital newsletters; content creation- Create and execute local online marketing initiatives and campaigns- Provide local online analysis to colleagues and execute activities based on the analysis- Provide online content translations to finnish market- Proofreading and localizing press releases and marketing materials

Vaasa Area, Finland

I made articles, both informational and creative writing for the student magazine. I also did photographing and was a member for editorial council of the magazine.

Master Of Arts (M.A.), Communication Studies (Major), Computer Science

Activities and Societies: Giga ry (society for the same degree), Jyrä (metal music club), Savolainen osakunta (nation)My main subject was.

Communication And Media Studies

A one year education for communication and media working skills like making and editing radio programs, making and editing videos.

Baccalaureate