Hanne Louiset Email & Phone Number

Alphen Aan Den Rijn, Zuid-Holland, Nederland

Develop and implement a comprehensive demand generation strategy that supports the entire customer journey. Align marketing efforts with overall business goals, ensuring a cohesive approach to demand generation across all channels.Lead a team of 8 marketing professionals in the Benelux region, cultivating a culture of collaboration and excellence. Facilitate professional growth by offering mentorship, support, and development opportunities, ensuring team alignment with company goals. Set clear goals and performance expectations for team members, conducting regular performance reviews and providing constructive feedback, identify areas for improvement, and offer support to develop their skills and expertise..Utilize data analytics to inform marketing decisions and strategies, optimizing campaigns for maximum efficiency and effectiveness. Monitor and analyze key performance metrics to identify trends, opportunities, and areas for improvement in demand generation activities. Employ growth hacking techniques to identify and capitalize on new opportunities for customer acquisition and engagement. Optimize the marketing funnel to improve conversion rates at each stage, from lead generation to customer acquisition.Work closely with sales, product, and other cross-functional teams to ensure alignment and integration of demand generation efforts. Foster strong relationships with key stakeholders to support the execution of marketing strategies and initiatives.

Baarn, Utrecht, Nederland

Develop a brand architecture strategy to create a cohesive and recognizable brand identity. Ensure brand consistency across all marketing channels and touchpoints, enhancing brand equity and customer recognition. Develop and execute a go-to-market strategy for a new brand, from initial planning to market launch. Direct the content creation team in developing high-quality, engaging content that supports marketing goals and resonates with target audiences. Oversee the creation and execution of marketing campaigns that align with the brand strategy and business objectives. Monitor and analyze key performance metrics to assess the effectiveness of marketing strategies and campaigns. Use data-driven insights to optimize marketing efforts, improve ROI, and achieve business targets.Lead and manage two teams: Marketing and Content Creation. Support team members in achieving their personal goals, provide guidance and create a positive environment that boosts creativity.Work closely with internal and external stakeholders to ensure alignment and support for marketing strategies. Build strong relationships with partners, vendors, and industry influencers to enhance brand visibility and market reach.

Amersfoort

Create and implement a robust marketing strategy tailored for the Dutch and Belgium markets, ensuring the marketing strategy aligns with overall business goals and market opportunities.Set up and optimize digital marketing efforts, including marketing automation, PPC campaigns, multichannel campaigns, lead nurture, and SEO. Leverage digital marketing tools and techniques to enhance online visibility, drive traffic, and improve conversion rates.Coordinate the development and execution of marketing campaigns, ensuring they align with the overall marketing strategy. Collaborate with various departments and teams to create integrated campaign plans and introduce new products and services to the market.Measure and report on the effectiveness of marketing plans and campaigns, using data-driven insights to inform decision-making and strategy adjustments. Track key performance metrics to assess campaign success and identify areas for improvement.Collaborate closely with sales, product development, and customer service teams to ensure coordinated and effective marketing efforts. Cultivate and sustain strong relationships with internal and external stakeholders to support the execution of marketing strategies and initiatives.Lead a small, focused team of 2 full-time employees (FTEs) within the Benelux region, fostering a positive and collaborative work environment. Support team members' professional growth through mentorship, training, and development opportunities, aligning their personal goals with company objectives. Develop and implement new work procedures to streamline operations, enhance efficiency, and improve overall team effectiveness. Develop and implement new work procedures to streamline operations, enhance efficiency, and improve overall team effectiveness.

Amersfoort

Responsible for creating and executing the marketing strategy for STANLEY Security Netherlands, setting up the first digital marketing channels and promotions, optimizing lead generation and setting up content planning.

Hilversum

Together with customers I identified growth opportunities for web shops. Together with the project team of developers, online marketers and e-commerce specialists, I managed projects to take web shops to the next level.Responsible for the go-to-market and marketing strategy of Snowball (part of 1850 BV).

Hilversum

Responsible for drawing up marketing strategy, updating and executing commercial campaigns and performing analyzes based on campaigns and reporting for both B-to-C and B-to-B for both 1850 B.V. as Snowball (part of the 1850 Group).Product development: thinking about new products and services, jointly responsible for development, launch and promotion.Coordination of online marketing SEA, SEO and social marketing, negotiating with and managing external agencies.Coordination of the implementation of new websites, writing and posting content for the website, maintaining contact with the administrators of the websites.Monitoring house style, coordination development of new house style and layout items in InDesign and Photoshop.

Hilversum

Developing and executing various marketing and communication projects.Coordination of online marketing SEA, SEO and social marketing, negotiating with and managing external agencies.Coordination of the implementation of new websites, writing and posting content for the website, maintaining contact with the administrators of the websites.Digital newsletters: drafting newsletters, writing content and collecting images, managing address lists.Establish and maintain social media channels.Developing information material: writing texts and formatting in InDesign.Creating and placing advertisements and banners.

Beleidsontwikkeling: opstellen en uitvoeren van marketing- en communicatiestrategie en -plannen.Coördinatie van perscontacten: activiteiten van de vereniging onder de aandacht brengen bij de pers en intern afstemmen en afhandelen van verzoeken en vragen vanuit de pers.Bewaking huisstijl en coördinatie van de ontwikkeling van nieuwe huisstijl. Opzetten en onderhouden van online/digitale communicatie: website, social media en digitale nieuwsflits.Communicatie rondom diverse landelijke evenementen, zowel interne communicatie met leden als externe communicatie met pers en andere betrokkenen.Coördinatie van diverse projecten op gebied van de kerntaken van de vereniging (voorlichting, lotgenotencontact, belangenbehartiging en stimuleren van onderzoek).Coördinatie verenigingsblad Parkinson Magazine: afstemming met redactie, advertentiebureau en drukker.Ontwikkelen van voorlichtingsmateriaal en schrijven van webteksten.

Gedurende het zwangerschapsverlof heb ik, naast mijn werkzaamheden als communicatieadviseur, diverse werkzaamheden van de activiteitencoördinator overgenomen:• Organisatie landelijke (informatie) bijeenkomsten;• Coördinatie van circa 300 regionale vrijwilligers;• Coördinatie training en scholing van vrijwilligers;• Coördinatie en administratieve afhandeling van regionale activiteiten.

Gedurende het zwangerschapsverlof heb ik, naast mijn werkzaamheden als communicatieadviseur, diverse werkzaamheden van de beleidsmedewerker overgenomen:• Coördinatie en administratieve afhandeling subsidieaanvragen;• Contactpersoon voor diverse wetenschappelijke onderzoeken;• Coördinatie en administratieve afhandeling van diverse zorg gerelateerde onderzoeken en projecten.

• Coördinatie nieuwe huisstijl;• Opzet digitale nieuwsbrief en uitbreiden adressenbestand; • Coördinatie beursdeelname; • Organisatie van klantevenementen;• Diverse secretariële werkzaamheden.

• Onderhoud intranetpagina, digitale personeelsblad;• Publicatie van kennisgevingen;• Betrokken bij verschillende communicatieprojecten binnen het stadsdeel.

Bachelor'S Degree, Communicatiemanagement

Havo, Hoger Algemeen Voortgezet Onderwijs (Havo)