Since 1979, I have been running a dental office which I turned into a Dental Care Centre in 1988, in the presence of partners and associates.In 1999 I became a senior partner in this Centre, position that I held until 2021 Since 1983, I have been lecturing and giving courses on the national and international forum with a track record showing more than 600 lectures and teaching days in +10 countries.I speak and teach on subjects related to Dentistry and Office Management.I have written several papers and published two manuals on dental related issues.Over the years I am, or have been, on the board of directors of seven companies, two of which led to a profitable company sale. Today my working efforts are devided between the companies I am associated with, either as owner, shareholder/board member or teacher/lecturer. I am also active in the field of clinical research.Rules for Success 1. Decide customer driven2. Avoid criticism3. Show appreciation4. Be empathetic5. Do not be restrictiveGuidelines (in at random order and subject to change)1.