I am a tenured EVP of sales and marketing with a strategically entrepreneurial mindset who loves to consult with or direct a client or team seeking UX focused campaigns that successfully deliver a continuity of brand voice and ensure a front-of-mind stronghold in the consumer marketplace.In my most recent leadership role as the Creative Director and SVP Sales and Marketing at Good Luck Lane, my teams have created compelling customer experiences and innovative structural designs that continue to thrill, drive brand recognition and enhance company revenue while fueling my creative passion in the process. Creating campaigns that deliver on client vision with an unparalleled user experience, brand recognition in the marketplace and on target ROI is at the heart of what I do. Our many national award winning designs, coveted by industry leaders and peers is a testimony to our ability to deliver.These achievements are only possible because of my deep understanding and successful implementation of strategic campaign management that reaches across various verticals including medical devices and cannabis, automotive, hospitality, consumer packaged goods and political campaigns.Myers-Briggs: ENTJStrength-finder 2.0; Achiever, Strategic, Activator
Good Luck Lane
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Evp - Sales And Marketing; Evp - BusdevGood Luck Lane Jan 2017 - PresentGood Luck Lane is a full-service direct-to-consumer (DTC) design agency with a 25-year passion for creating targeted marketing campaigns, structural design experiences, and 3D-dimensional deliverables that thrill and captivate the client on time and within budget.As the Creative Director and SVP of Sales and Marketing, my teams have created compelling UX and innovative structural designs that continue to thrill, drive brand recognition, and enhance company revenue with strategic campaigns that deliver on client vision with unparalleled user experience and brand recognition in the marketplace. Sought after and retained by some of the most recognized brands in the nation, our designs and strategy are responsible for bringing to life the ideas of billion-dollar companies and start-ups alike. Our structural component specializes in agency collaboration at CMO levels in all verticals with an emphasis on political campaigns, medical device packaging, cannabis packaging, tech, automotive, hospitality, consumer packaged goods, and the cosmetics industries.Several national award-winning designs in the Direct Marketing theater support my ability to lead and foster teams that deliver badass campaigns that drive revenue with a focus on an unparalleled client experience. These achievements are only possible because of my deep understanding and implementation of targeted, successful strategies that are grafted in strategic campaign management and flawless execution.
Frequently Asked Questions about Tracey H.
What company does Tracey H. work for?
Tracey H. works for Good Luck Lane
What is Tracey H.'s role at the current company?
Tracey H.'s current role is I am a seasoned executive vice president of strategic sales and marketing with a passion for creating remarkable CXs and teams who transform ideas into deliverables that thrill and captivate the client..
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