I have 20+ years of experience as an advertising creative in the US Hispanic market, handling a large variety of products and services, such as automotive, banking/financial services, airlines, beverages/alcoholic, food, petfood, pharma, non-profits, among many others. My work has been awarded multiple times at advertising festivals in the United States and Latin America. I believe good ideas sell themselves. That every idea can be taken up a notch, be it in concept or execution. That we should never settle for just doing the job without proposing a daring idea once in a while. I believe in hard work, gut feeling and commitment.