Penny Xu Email & Phone Number

Richmond, British Columbia, Canada

• Led website projects, including the Attentive Implementations initiative, driving a 33% (over 2000) increase in both email and SMS subscribers from Feb - July 2024.• Managed website content, using a well-structured content calendar, creating both graphic and written materials to maintain consistent brand messaging and ensuring campaigns were launched on schedule.• Sound knowledge in managing CMS, enabling effective communication with developers, quick and accurate content updates, and significantly boosting workflow efficiency and speed.• Optimized on-page SEO, refining meta titles, descriptions, and alt texts to boost search engine visibility.• Analyzed and reported performance metrics for landing pages, newsletters, and SMS marketing campaigns. Provided actionable recommendations for future campaign improvements. • Improved user experience by implementing a mobile-first design strategy, resulting in higher landing page engagement. Achieved record-breaking revenue with the Black Friday landing page, which gained a 33% CTR, surpassing the industry benchmark by 175%.• Wrote and designed bi-weekly newsletters, retaining strong customer loyalty and engagement. Achieved an average open rate of 47% and a click-through rate of 4.7%, exceeding the retail industry benchmark by 104% from 2023-2024.

Richmond, British Columbia

• Designed visual concepts for branding and promotional campaigns, developing engaging content that earned leadership recognition and customer appreciation on social media.• Collaborated with offline and online marketing teams, streamlining the production process to ensure all collateral aligned with brand guidelines and maintained consistent messaging across omnichannel marketing efforts.• Pitched innovative ideas with clear communication, positioning Trail Appliances as a standout competitor in the market.• Provided creative directions and managed freelancers to produce digital assets, ensuring assets align with branding guildlines and assets were delivered on time.

Vancouver, Canada Area

Provided a wide range of design services including branding, website design and app interface design for various independent realtors and small to mid-size companies throughout the Greater Vancouver Area.

Vancouver, Canada Area

• Designed marketing collaterals including websites, social media, flyers, signages, and stationary.• Lead a two-designers team and provided design services to over 86 realtors.

Vancouver, Canada Area

• Designed and managed websites for company and realtors.• Created responsive designs for desktops and mobiles to improve user experiences. • Created information architecture, user flow, wireframes, and high fidelity mock-ups and worked closely with project managers, developers, and content writers.• Created graphics for social media posts and banners• Worked closely with the marketing team, contributing ideas and marketing collaterals