Developing Strategies: Create and implement shopper marketing strategies to drive sales and enhance brand visibility for our retail banners.Insights and Analytics: Analyze shopper behavior, campaign results, and market trends to inform supplier partners and commercial teams on performance metrics related to their specific portfolioTeam Focused: Working closely with CPG partners and internal stakeholders to support campaign ingestion and execution across the omnichannel landscapeCampaign Management: Plan, execute, and monitor marketing programs tailored to the complete 360 shopper journey.Budget Management: Manage budgets and financials / proforma for shopper marketing initiatives, ensuring effective allocation of resourcesPerformance Analysis: Measure and analyze the effectiveness of marketing campaigns through KPIs, adjusting strategies as needed to support a continuous improvement modelCross-Functional Coordination: Collaborate with sales, product development, and advertising teams to ensure cohesive messagingTraining and Support: Provide training and resources across the business while serving as a SME to the organization around all things related to Shopper MarketingSUCCESSES: Increased Sales: Successfully launching campaigns that lead to significant sales growth in targeted categories, delivering approximately $2B in direct sales for the business and $125M in ancillary revenueEnhanced Brand Loyalty: Building strong relationships with consumers that result in repeat purchases and brand advocacySuccessful Product Launches: Effectively introducing new products to the market, achieving high penetration rates and repeat purchase behaviorsImproved Retail Partnerships: Establishing strong partnerships with the companies of ADUSA, leading to better ways of working and stronger collaboration across the organization

Support Media Monetization efforts by setting strategic and operating plans to hit short and long term financial targets while delivering gross media revenue in line with annual sales objectives. Work in consultation with local brands to create media platforms that attract national media and brand marketing funds in a way that delivers on each brand's standards and expectations. • Help each Ahold Delhaize USA local brand deliver on their monetization targets by collecting and disseminating best practices, standardizing rate cards and ways of working; and coordinating joint co-marketing programs across the organization. Leverage best-in-class data management platforms (current and potential) to target, optimize, track and measure 1 to 1 customer interactions at all touchpoints.• Maintain strong ongoing relationships with manufacturers, agencies and other media buyers through proactive selling, account management and tracking successful results. Partner with channel owners and stakeholders, navigating conflicts to arrive at best outcome for the overall business.