- Leadership and Growth1. Completed a detailed eight-competitor analysis from the aspects of company information, total sales, brand features, hot-selling products, official websites, and social media platforms.2. Managed the sales of over 30 products, including checking the inventories, calculating the prices, completing the product listing descriptions, conducting product market researches, managing the advertisements and online reviews.- Data1. Identified key dates of searching and sales trends for eight holidays.2. Tagged over 300 products with over 10 labels to facilitate the product researches.3. Conducted market researches for four different product sub-categories, including visualizing the trends of total revenues, total sales, total number of available products, average prices, and key competitors.4. Prepared sales estimations for products of two different sub-categories in specific weeks during the holiday season.5. Recorded daily organic rankings on Amazon for over 10 products.- Media1. Established and optimized advertisements for over 30 products on Amazon Ads and over 10 products on Walmart Ads.2. Managed over 60 advertisement campaigns on Amazon Ads with an average monthly budget of over $20,000 to drive the advertisement and organic sales.

- Content1. Produced featured videos with Adobe Premiere and VideoScribe.2. Rewrote the contents of the company brochure to make it appealing to different stakeholders.3. Processed the latest information about stock prices, tax policies, inflation rates, unemployment rates, and interest rates in the U.S.- Data1. Produced bi-weekly Google Ads reports and reported on more than 20 marketing KPIs, such as click-through rates, website traffic, impressions, and ad placements.- Media1. Managed over 20 advertisement groups on Google Search, YouTube Ads, and Google Display platforms with different stakeholders as the target audiences.2. Designed and tested different ad groups in Google Ads according to "keywords segmentation" and increased the impression share by 5%.3. Operated WeChat official account, company official website, YouTube channel, KAZN AM1300 (Radio Station), World Journal (Newspaper), Facebook, Twitter, Instagram, Xiaohongshu (Little Red Book), Himalaya, ChineseInLA.com, and other marketing platforms, during which increased the followers of the WeChat official account by over 50% through over 100 articles in 6 months.4. Decreased the website bounce rate and increased the website session duration seconds by redesigning the pages with WordPress.5. Established an online training center involving hundreds of courses and members.

- Leadership and Growth1. Brought this startup from 0 customers to over 1,000 customers at the end of 2020.2. Communicated with leaders from different educational institutions, university groups, and social organizations to develop win-win cooperation programs, including raising over 1,000 US Dollars from sponsors and achieving long-term product partnerships with other companies.3. Developed new curriculum products and business models, including promoting the concept of "Shared Classroom" and the use of AR technology in online classes.4. Managed over 700 home tutors, including matching them with the appropriate students, arranging the trial classes, updating their latest status, and receiving their feedback forms from students.5. Led the strategic change under the pressure of China’s clampdown on the after-school tutoring industry.- Branding1. Developed customer base, including identifying brand positioning using SPSS, implementing (offline and online) marketing activities, and developing (offline and online) relationships with customers to drive customer lifetime value.2. Improved customer experience, including preparing the training sessions for teachers, designing the feedback forms for both customers and teachers, and managing the customers' WeChat group.- Data1. Built machine learning models with R to predict the retention of customers, achieving an accuracy of 61% and a precision of 80%.2. Prepared annual reports using Tableau and chaired the management meetings, including recently splitting the Conversion Rate into 3 single rates to identify the actionable insights behind the drop in Conversion Rate in the first half of the year 2019.- Media1. Established a digital service platform (WeChat official account) for customers in one month that tripled the revenue and doubled the net profit for the second half of the year 2018.

1. Managed over 100 newly-admitted Medill graduate students from the world.2. Answered questions about research design, survey design (with Qualtrics and Amazon Mechanical Turks), scale analysis, text analysis, and cluster analysis (with SPSS and R).3. Conducted 5 tutorial sessions and homework assessments.

- Leadership and Growth1. Collaborated with global colleagues to convert potential customers into purchasing customers in a B2B setting.2. Talked with different company stakeholders to reach potential purchasing and partnership opportunities.- Branding1. Conducted competitor analysis of the U.S. cloud contact center industry.2. Conducted target customer analysis and built the customer persona.3. Built the brand positioning and pricing strategy in the U.S. market.- Media1. Managed multiple marketing channels, including Google Ads, Google Analytics, LinkedIn, email marketing, and thirty-party business partnership programs.

1. Built a sentiment analysis dashboard with R about Google reviews, Yelp reviews, internal surveys, and emails for over 300 properties across 8 markets, including tagging topics for reviews and quantifying them into sentiment scores.2. Developed an end-to-end 9-step customer journey, with identified customer emotions and opportunities in each step.3. Created an integrated marketing strategy, supported by 13 tactics, for both internal and external customer touchpoints.

1. Worked with colleagues from Korea, Iraq, and Mexico.2. Prepared over 50 links, videos, and photos posts for Google My Business and Facebook, including one video post with a reach 676% higher than the company average and an engagement rate over 25%.3. Tracked and analyzed company weekly marketing performance data on Yelp, Facebook and Google.

Together everyone achieves more! This is one of the most important learnings I obtained from my internship experience at the headquarters of Walmart China. To achieve the vision that “to be the most trusted retailer in China”, different departments need to believe in each other and different teams need to cooperate closely.I think a good team not only can share the success collectively but also can face the failure hand in hand. To put it in another way, I think a qualified team player needs to try his best during the whole progress in the past and has his responsibility to face every possible result that will be brought out by the whole group. This means he is required to take care of both his own work and his teammates’ work. I have been seeking this attribute as a very important principle in my normal work with people!

1. Organized a 20-people, 2-hour focus group to compare the newly-developed dehydrated black fungus product with its competitors.2. Designed and collected over 100 questionnaires, then analyzed the data using SPSS to assess the Shenzhen market.

1. Managed over 300 newly-admitted undergraduate students from the School of Management and Economics.2. Answered over 100 questions about financial statements concepts and financial statements analysis.3. Conducted 3 tutorial sessions and homework assessments.