• We Education is a education company serves Chinese students who study abroad and who want to apply overseas university.• In charge of digital marketing, marketing events and branding communications teams. The main job including make annual and seasonal marking and branding goals and how to reach these goals. • Responsible for the numbers of efficient leads through digital marketing and events. • The main job of Digital Marketing:¬ Build and operate the official Wechat, Weibo, Jinritoutiao account via article, poster and short video.¬ Build a new Overseas students and their parents platform to promote products.¬ Through planning and executing online event to acquire efficient leads.¬ Through user operation and group operation to improve conversion rate.¬ Advertisement putting via Wechat, Weibo and Baidu SEO and through data monitoring, data analyzing to optimize the ways of advertisement putting to improve the ROI.¬ Mange the relationships with media like Sina, Tencent, Netease and etc. • The main job of Marketing Events:¬ Planning and executing the branding events like product launch events, Study Abroad White Book Launch events and Education forum and etc. ¬ Planning and executing the sales events with Overseas University.¬ In charge of events process and budget to control ROI.• The main job of Branding Communication:¬ Responsible for build and maintain We Education brand orientation and brand image. ¬ Monitoring and handling the public sentiment.¬ Making branding VI system, product brochures and other branding gifts.¬ Manage branding public report from media and other inside industry events

• UniFi is a financial technology company serves Chinese students who study abroad.• Cooperated with more than 50 Chinese Students Scholars Association in USA, Canada, UK and Australia and some other different industries to promote the UniFi app.• Trough the way of taking part in the forum, interviewing and reporting by overseas media, making brand mascot and etc. to do branding events. • Use the digital marketing way like Wechat and Weibo to promote UniFi app and improve the popularity of brand. • Advertisement putting, data monitoring and data analyzing via Facebook, Instagram, YouTube, Google, and optimizing the ways of advertisement putting to improve the ROI.

• Echo Studio is an award-winning and locally well-known marketing strategy and PR consulting company with more than 100,000 followers. • Responsible for financial, operational, and marketing strategies of Echo Studio and recruited more than 40 staffs.• Help a lot of China companies like China Telecom, Country Garden Holdings, The Voice of China, Zhou Black Duck, Fuyao Groups and etc. to do promotion and branding events via digital marketing and offline events.• Cooperated with Saks Fifth Avenue on various high profile projects, including "The Voice of Ohio State" and "Humans of OSU"• “The Voice of Ohio State” is a singing contest that attracted 120 competitors and 2,000 audiences over 2 years• “Humans of OSU” is a program to reflect the OSU students’ daily life with a short meaning story that has over 50,000 clicks via social media.• Produced and directed “Here”, a micro movie that attracted over 100,000 clicks in one month

1. Translate and post the news from the OSU campus on Wechat, Renren and Weibo2. Post some alumni information on Wechat, Renren and Weibo

1. Involved in the “CCTV Dreams” (1 of 500 selected)2. Interviewed Minhong Yu, Guangbiao Chen, Yushi Mao, Keqin Wang, Yujun Bao and Changping Luo (The celebrities in the business, charity, economy, media and politics area).