Aaron Baker Email & Phone Number

San Diego, California, United States

United States

Long Beach, California, United States

Established pricing strategy for $300MM portfolio of global accounts across more than 700 customer leveraging value-based, penetration pricing, high-low, volume incentive, cost+ and geographic pricing. Pricing initiatives drove over 300bps in YoY profit margin improvement over past 3 General Rate Increase (GRI) cyclesSet list price, target prices and.

Greater San Diego Area

Responsible for building-out US subsidiary for China-based parent company with management of $2M P&L. Created the operating budget, financial plan & marketing strategy to develop a $25M high-end retail operation. Recruited FTE talent expanding from 4 to 12 associates across sales, marketing, product design, sourcing and back office. Established IT.

Greater San Diego Area

Leveraged prior experience in Multifamily distribution from HD Supply Facilities Maintenance and World and Main to provide product & strategy consulting for Grainger's go-to-market strategy in multifamily distribution.Indirect responsibility and project management for a team of 12 in-house product managers.

Greater San Diego Area

$450M Private-Equity Backed Master Distributor of Private-Label Building Material Products. Responsible for national account management (key accounts include HD Supply Facilities Maintenance, Grainger, Fastenal), development & execution of new go-to-market strategies to drive customer acquisition and increase share of wallet, create corporate strategy for.

Greater San Diego Area

• P&L ownership for a $200M category. Responsible for strategic planning, category assortment, domestic and international sourcing, pricing strategy, marketing initiatives, sales team engagement, and vendor negotiations.
• Cost-Out & Cost Avoidance: Lead multiple RFI/RFQs that resulted in $1.5M annual cost-out (256 bps margin improvement) and captured supply chain efficiencies for additional landed-cost savings, 15% cost reduction in a.
• Vendor Management: Negotiated rebate, co-op, terms & price agreements with 50+ vendors. Three vendors were top 10 vendors by COS for entire company
• Product Development: Expanded private label product offering to 45% of category spend from 15% with notable new product introduction that generated over $1MM in annual sales
• Sales Team Engagement: Developed and trained sales associates at the national, regional, and field level and tailored sales incentives to drive engagement. Expanded assortment based on sales team feedback to meet.
• Marketing Leadership: Engaged cross-functional team of creative services, digital marketing, and copywriters to drive complete branding and value proposition overhaul of major category. Results delivered $200K.

Greater San Diego Area

Lead strategic planning process and tactical execution for $1.6B multifamily channel segment engaging cross-functional team from sales, marketing, operations and finance.

Multiple

Post-MBA sales & marketing leadership development program. This two-year program, designed with the same rigorous requirements of GE's other prestigious leadership programs, combines 4 commercial assignments, extensive leadership training and senior executive exposure and mentoring. Program participants act as an internal consultants on each assignment to.

Greater New York City Area

Boutique Sell-Side Institutional Equity Sales and Trading Firm. Presented investment recommendations across 16 industries to portfolio managers and analysts at top-tier money management firms resulting in a 240% increase in commission revenue first year and 150% the next year

Greater New York City Area

Established relationships, developed financial plans and allocated investments across multiple asset classes for individuals and small businesses. Responsible for providing financial planning advice to 25 $1MM+ clients

Mba, Marketing, Finance

Activities and Societies: Co-Founder Better Halves Club President Columbia Finance Association Participant in 2 week Social Enterprise.

Bs, Psychology, 3.5/4.0

Activities and Societies: Co-Founder Western Water Issues Group Psychology Major Business Administration Minor