At JIBC, I have been entrusted with leading critical marketing initiatives. Notably, I spearheaded the social media committee, developing a comprehensive social media strategic plan and guidelines for organization-wide use. I also collaborated with internal teams and external vendors to successfully execute an annual brand awareness campaign, achieving over 1,000,000 impressions province-wide. My efforts in developing and implementing a robust social media strategic plan doubled the Hootsuite social media score.

During my tenure at BCCABT, I drove the organization's marketing and communication strategy in alignment with the strategic plan. Implementing Google Adwords campaigns led to a 55% increase in leads generated, contributing significantly to conversions. I successfully revamped the brand identity through a complete rebrand, creating a modern and cohesive image. Furthermore, my focus on improving UX design resulted in a commendable 30% decrease in Bounce Rate. Additionally, I played a key role in elevating the organization's social media presence with a remarkable 200% increase in impressions and engagements.

As a research enthusiast, I conducted primary and secondary research to uncover valuable market insights, informing strategic decision-making for the organization. My contributions helped in compiling insightful reports for clients, delivering actionable recommendations.

At Oranami, I played a pivotal role in ensuring client satisfaction and optimizing their brand presence. By providing ongoing support and personalized attention, I significantly increased customer retention rates, leading to continued business growth.Effective communication is at the heart of my approach. I skillfully conveyed client needs to the digital and design team through creative briefs and key messages. This collaborative effort ensured that the final product not only met the client's expectations but also resonated with their target audience.Working alongside talented designers, I strived to present captivating and aesthetically pleasing websites and marketing campaigns to our clients. Our creative collaborations yielded visually stunning outputs, leaving a lasting impact on their customers.Building strong partnerships is essential to me. I maintained regular communication with clients, keeping them updated on project progress and providing valuable consultations throughout our relationship. This proactive approach fostered a sense of trust and reliability.As a proactive marketer, I recognized the significance of social media engagement. I curated content calendars for clients' social media platforms, helping them connect with their customers on a deeper level and amplify their brand presence.Data-driven decision-making is my forte. I diligently tracked metrics for each client campaign and marketing activity, allowing us to fine-tune our strategies and ensure optimal results. This iterative approach played a crucial role in expanding our clients' customer bases.

During a short-term contract, I actively contributed to market research initiatives. I conducted a thorough literature review, organized interviews, and facilitated focus groups. My dedication to detail ensured the delivery of valuable insights to the client.

At SEEDS, I thrived as a marketing and communications specialist, leading the youth committee and mentoring young volunteers. My achievements included curating original content for social media, driving engagement, and utilizing Hootsuite to optimize content scheduling. I successfully designed Facebook ads, significantly boosting customer inquiries. As a proponent of effective communication, I developed segmented email marketing campaigns that resulted in a remarkable $20,000 in annual funds raised and consistent event attendance. By collaborating with graphic design teams, I produced visually appealing branding materials, brochures, and event programs, effectively attracting our target audience.With a vision for expanding SEEDS' reach, I helped establish partnerships with notable organizations, including the City of Surrey, SFU, KPU, JoyTV, and the Now Newspaper, to host annual fundraisers. These initiatives not only elevated SEEDS' community profile but also enhanced its credibility.My creative and strategic mindset extended to the digital realm, where I spearheaded the redesign of our website. The result was a visually appealing, user-friendly, and optimized platform, which successfully raised awareness of SEEDS programs and opportunities.

As the Vice-President of Communications at AIESEC KPU I have had the pleasure of marketing various aspects of the AIESEC organization to students, professors, and external professionals. My team's goal for our term (1 year) was to establish AIESEC KPU as the best organization for student development at KPU. Listed is how I contributed to the overall goal:-Used my written skills to write various promotional press releases that Kwantlen Polytechnic University (KPU), published on the school website -Used communication skills to work with radio personalities at BCIT to inform parties outside of KPU of opportunities within AIESEC-Planned and executed zero-budget attention-grabbing guerilla marketing campaigns such as giant snow signals, and schoolyard chalkings-Used interpersonal skills to coach and provide feedback for my team through various marketing and communication avenues-Started and maintained AIESEC KPU's digital presence by establishing an active Twitter and Facebook account, and enhancing the website to be more SEO and user friendly-Used my organizational skills to schedule AIESEC members to attend 85% of KPU events in order to ensure AIESEC presence-Worked closely with the HR department to coordinate recruitment advertising campaigns to recruit for all departments including corporate relations, finance, communication, and HR.-Identified, reviewed resumes, and interviewed candidates to fill roles of PR coordinator, Corporate Communications, Social Media Coordinator, and Event Coordinator-Worked closely with Corporate Relations department to deliver sales training and coordinate networking events to develop relationships with industry experts in order to maximize revenues-Hosted two AIESEC branded events, StandOut! with the HR department and 4-Part Speaker Series KED TALKS

I was responsible for representing our Toastmasters club externally. This is in order to create awareness, so that we can increase membership and support within our university and with external entities. Specifically, this involved maintaining a presence on campus and on social media (Twitter & Facebook).Since we are a relatively young Toastmasters club we had not yet established a structure for successful continuity. By the end of my term as VP PR I significantly contributed to the ease of transition of my team's and my own successors, and helped the organization remain self-sustaining on the PR side.