• Responsible for AUM of rooftop solar finance for MSMEs across India through in-house NBFC and partner banks.• Develop sales plans AOP, and KPIs for use in organizational planning, budget setting, and strategic planning. • Build process and funnel for manual top-down reach out, onboarding, activation, and expansion with Installers, OEMS, EPC contractors, and any other such industry partners to drive growth.• Work collaboratively across teams – including engineering, product, and marketing.• Provide full visibility into the sales pipeline at every stage of development. • Building a strong sales team and managing profitability through productivity and yield.

• Delivering book size growth targets by devising and implementing customer acquisition strategies in the region, which should be in sync with the overall GTM strategy of the company.• Measure the productivity and efficiency level of sales team closely and initiate corrective action, leading to higher productivity/revenue per employee.• Continuously monitor, assess, anticipate and meet requirements of the field sales with respect to policy and process simplification to reinforce the product in the market• Manage Profitability – Productivity, Yield and Acquisition Costs through periodic reviews • Building & maintaining healthy relationships with Builders, Channel partners and Corporate DSAs.• Responsible for setting up of new branches in line with management plan and achieve Return on Total Assets.• Retention – Responsible for the AUM growth of the zone.• Responsible for the quality of business portfolio, work closely with risk & credit teams to take necessary corrective actions.

AchievementsAs Zonal Business Head – West (Prime Mortgages Business)• Disbursement growth of 46% YOY and managing highest AUM amongst all Zones of 41%.• 30% of the business was generated through Builder Channel across region. Instrumental in drafting APF policy too.• Book Growth through retentions grew by 4% from degrowth of 15% vis a vis last year.

Key Result Areas:• Being part of the business leadership team, provide inputs for product development and process reengineering to remain competitive in the market.• Evaluate Sales tech – related opportunities in terms of return on investment.• Own all channel partners – related performance metrics. Partner central platform ownership- implementations & enhancements. Design reward and recognition programs.• Design and run Incentive program, Contests for Sales teams.• Cross-leverage channel (internal & external) network across all businesses.• Delivering high impact training programs, accountable to conceive, incubate and deliver training content.

• Building a Direct Sales team of 110 members with a forecast of reaching to 1500 members in fifth year.• Acquire customers sourced through Builders, Companies, Digital, Telephonic, Group Companies & Other channels

Entrusted with the responsibility of growth for the organization in the assigned territory. Built a team from 7 to 80 members in 3 years. Steered the team of Delhi NCR, Punjab & Jaipur to contributing from 15% to 25% business origination done PAN India. From 30crs to 150crs per month disbursals per month

• Steered the team of Mumbai & Gujarat to contributing 50% business origination done PAN India.• Recorded 2% value penetration and 60% number penetration in cross-selling insurance

• Consistently delivered excellent performance and got a rating of 6 (highest) • Selected for Advancing Leader Program continuously since last 3 years • Established new & strong Sales Team and elevated brand awareness amongst customers & channel partners• Implemented departmental Retail Finance procedures and manuals that led to benefits such as customer understanding and retention.• Delivered product related initiatives such as existing customer RTR programs that enhanced client satisfaction and improved market perception of the products and value proposition.• Drove annual business worth INR to corporate clients

Growth Path:July’07-April’09 Area Sales ManagerMay’09 - Jun’10 Regional Sales ManagerKey Result Areas:• Conceptualised & implemented competitive strategies for generating sales and achieving targets by the bank • Entrusted with the responsibility of growth of an organization in the assigned territory • Evaluated market trends and competitor moves to achieve market share Highlights:• Showcased excellent performance and got promoted within 15 months of joining the organisation• Ramped-up sales by 20% on month on month basis • Qualified for the title of Best Initiator under The Circle of Triumph over the quarter AMJ’08

Growth Path:Aug’04-Nov’06 Branch Sales ManagerNov’06- Jun’07 Area Sales ManagerHighlights:• Merit of receiving the title of No. 1 BSM, FY 2005-06 on PAN India basis with record of 68% penetration of 3rd party products• Bagged Certificate of Excellence Award for delivering outstanding performance promoting home assure business in Q4’06• Registered disbursement amount of INR 203 crores and premium of INR 2.5 Crore and • Grew the channel by 50% in disbursement (value) and delivered an increase of 30% in customer acquisition; the channel was recognised as the No. 1 DSA in Mumbai• Recorded highest no. of APFS in 2005 on PAN India basis