Victoria Harding Email & Phone Number

Los Angeles, California, United States

Key Account Holder Boutique Sales

Orange County, California Area

Greater Los Angeles Area

• Responsible for managing key accounts, maintaining relationships and maximizing sales opportunties • Develop and implement effective sales strategies and lead in house corporate sales team to achieve sales/outreach targets• Implemented Salesforce CRM system to better manage customers, prospects and active relationships - currently own an account list of 4,000+ contacts • Service all in house boutique accounts, specialty stores and department stores. Negotiating and closing agreements with large and off price retailers• Participate and execute Market weeks/Trade Shows including Active Collective West and East, Cala San Francisco, Cala Denver, Project Womens • Generated leads for corporate sales reps and reassigned new territories both domestic and international while identifying new potential customers and new market opportunities • Worked directly with Senior Designer merchandising and forecasting future collections

Greater Los Angeles Area

• Establish annual sales plans in accordance with the company’s goals while providing monthly updated reports and forecasts• Identify top performing styles and business drivers; work directly with production team to ensure inventory is available to drive the business while understanding market trends, competitors and overall state of business• Manage the Boutique, Fitness Studio and Specialty businesses by understanding sales trends, inventory positions, and profitability on an ongoing basis• Participate and execute Market weeks/Trade Shows including Active Collective, Project Womens, ENK Intermezzo and Coterie• Prospected and opened 98+ new accounts in 5 months via cold calling and email outreach

Torrance, Ca

• Added 60+ new purchasing accounts to company database and secured orders within first five months. Built and maintained new relationships with key account buyers such as Nordstrom, Yogaoutlet.com, Juja, Forever 21 and Urban Outfitters• Work directly with designer regarding product/merchandise planning. Communicate market analysis and provide feedback to designer while forecasting trends• Execute and attend all trade shows including Magic, Shape/ALT, Axis, Active Collective and Cala, establishing new relationships with buyers and presenting all new seasons and collections• Manage and review all in house accounts and new wholesale applications. Build strong relationships and effectively utilize e-commerce based wholesale platform

Venice Beach, California

• Senior Sales || Wholesale Account Manager – built and maintained account base of 500+ boutique fitness studios via cold calling. Created relationships with top accounts Urban Outfitters, Bloomingdales, Free People and Sport Chalet. • Design || Curated exclusive collections for Free People & Onzie collaboration label. Key part of our creative team, assisted in bringing new concepts to life within the production and design department. Fit Model – assisted in making all grading and pattern corrections.• Brand Development/Marketing || Directed all product photo shoots. Managed all selects for marketing/wholesale line sheets. Styled “favorite looks” and vibe looks for each collection. • Leadership/Management || Utilizing key leadership skills such as; honesty, ability to delegate, communication, sense of humor, confidence, commitment, positive attitude, creativity, intuition and the ability to inspire others to lead internal sales team. Responsible for leading all motivational sales meetings. Trained new sales representatives and led “cold calling” seminars turning out 2 top sales professionals within 6 months. • Other Task Responsibilities || E-commerce order fulfillment and processing. Proficient in Quick Books, Salesforce, Excel, Word and Outlook. Managed wholesale shipping and assisting in building infrastructure for order fulfillment and warehouse set up. Oversaw daily operations.

Ba, Finance

Activities and Societies: Real Estate Association-Commity Member Finance Association-Active MemberConcentration in Commercial Real Estate.

Musical Theater/Dance, Drama And Dramatics/Theatre Arts, General

Activities and Societies: Chorus, Musical Theater, DanceThe most important thing I learned while studying musical theater was to be.