Hector Arellano Email & Phone Number

United States

Agency: BeautifulBeastClients: PetMeds, New Business

New York, New York, United States

Clients: Nissan North America• Led Nissan total market campaign work for core models: Altima, Rogue, Sentra and Pathfinder.• Collaborated with TBWA creative leads to deliver authentic US hispanic market messaging.• Partnered with Strategy and Account leads to ensure the work meets and exceeds client asks.• Proven ability to multitask and prioritize multiple assignments to meet tight deadlines.

Chicago, Illinois, United States

Clients: Maker’s Mark, Jim Beam, Infiniti, Feeding America, DIRECTV, TGI Fridays.• Launched social first campaigns for Maker’s Mark, La Mesa Makers & Remarkable Cities whichgenerated 150+ content pieces and 40 million social media impressions.• Produced a national 360 campaign for Feeding America that garnered $1.5 million in earnedmedia and received a Shorty Award in the Public Health category.• Supervised Infiniti creative that expanded the agency’s scope, leading to original campaigns inthe African-American and US hispanic markets.• Worked with account leads and project managers to assign work and manage the creativeteam workload, ensuring the day-to-day is on time, on budget, and on strategy.

Greater Chicago Area

Clients: Nissan, Infiniti, Cheerios, US Army, State Farm, Miller Lite, Ad Council.• Launched a fully integrated Nissan campaign for the 2018 World Cup that resulted in TV, OLVand social media content: Organic & Paid social.• Cultivated partner agency relationships with DDB Chicago that resulted in new business winsincluding US Army and Miller Lite.• Led and produced Nissan brand activations for the Latin Grammys and Mexican National Team.• Managed and mentored junior and mid-level copywriters and art directors.• Supervised internal teams across departments to create agency content and events.

Greater Chicago Area

Clients: Nissan, Infiniti, Humana and NYC Human Rights Commission.• Art directed Nissan and Infiniti national campaigns across social, digital, broadcast andbrand activations.• New business lead: Led brainstorms for conceptual development, big brand activations,storyboarded mood films and presented work to clients.• Led the rebrand of fluent360: logo design, collateral, website, employee headshots, socialmedia content and agency events.

Greater Chicago Area

•Develop creative for Nissan, Infiniti, Humana and NYC Human Rights Commission for the U.S hispanic and African-American markets. Across all levels of media: social media/digital, TV, and print.•New business lead for creative team, travel to client presentations and work with partner agencies to land new business.

Dallas/Fort Worth Area

• Part of new business pitches which has resulted in winning the business of Goya Foods and most recently Chivas Regal.• Creative launch of Xoom, a digital money transfer company, which included TV, Print and Digital.• Worked on Southwest Airlines all US hispanic communication. Launched a summer TV campaign followed by its first Hispanic Heritage Month celebration in September of 2012.

Dallas/Fort Worth Area

• Launched the facebook Nissan Español fan page and created content for year-round messaging.• Worked on the AT&T account to concept, present and execute Direct Mail pieces for the wide range of services AT&T offers.• Developed digital banners for Duracell, AT&T, and Pizza Hut.

Dallas/Fort Worth Area

• Designed and built website to coincide with product launch.• Maintained and updated content.• Created web layouts for later development.