Hector Arellano Email & Phone Number

United States

Agency: BeautifulBeastClients: PetMeds, New Business

New York, New York, United States

• Clients: Nissan North America
• Led Nissan total market campaign work for core models: Altima, Rogue, Sentra and Pathfinder.
• Collaborated with TBWA creative leads to deliver authentic US hispanic market messaging.
• Partnered with Strategy and Account leads to ensure the work meets and exceeds client asks.
• Proven ability to multitask and prioritize multiple assignments to meet tight deadlines.

Chicago, Illinois, United States

• Clients: Maker’s Mark, Jim Beam, Infiniti, Feeding America, DIRECTV, TGI Fridays.
• Launched social first campaigns for Maker’s Mark, La Mesa Makers & Remarkable Cities whichgenerated 150+ content pieces and 40 million social media impressions.
• Produced a national 360 campaign for Feeding America that garnered $1.5 million in earnedmedia and received a Shorty Award in the Public Health category.
• Supervised Infiniti creative that expanded the agency’s scope, leading to original campaigns inthe African-American and US hispanic markets.
• Worked with account leads and project managers to assign work and manage the creativeteam workload, ensuring the day-to-day is on time, on budget, and on strategy.

Greater Chicago Area

• Clients: Nissan, Infiniti, Cheerios, US Army, State Farm, Miller Lite, Ad Council.
• Launched a fully integrated Nissan campaign for the 2018 World Cup that resulted in TV, OLVand social media content: Organic & Paid social.
• Cultivated partner agency relationships with DDB Chicago that resulted in new business winsincluding US Army and Miller Lite.
• Led and produced Nissan brand activations for the Latin Grammys and Mexican National Team.
• Managed and mentored junior and mid-level copywriters and art directors.
• Supervised internal teams across departments to create agency content and events.

Greater Chicago Area

• Clients: Nissan, Infiniti, Humana and NYC Human Rights Commission.
• Art directed Nissan and Infiniti national campaigns across social, digital, broadcast andbrand activations.
• New business lead: Led brainstorms for conceptual development, big brand activations,storyboarded mood films and presented work to clients.
• Led the rebrand of fluent360: logo design, collateral, website, employee headshots, socialmedia content and agency events.

Greater Chicago Area

• Develop creative for Nissan, Infiniti, Humana and NYC Human Rights Commission for the U.S hispanic and African-American markets. Across all levels of media: social media/digital, TV, and print.
• New business lead for creative team, travel to client presentations and work with partner agencies to land new business.

Dallas/Fort Worth Area

• Part of new business pitches which has resulted in winning the business of Goya Foods and most recently Chivas Regal.
• Creative launch of Xoom, a digital money transfer company, which included TV, Print and Digital.
• Worked on Southwest Airlines all US hispanic communication. Launched a summer TV campaign followed by its first Hispanic Heritage Month celebration in September of 2012.

Dallas/Fort Worth Area

• Launched the facebook Nissan Español fan page and created content for year-round messaging.
• Worked on the AT&T account to concept, present and execute Direct Mail pieces for the wide range of services AT&T offers.
• Developed digital banners for Duracell, AT&T, and Pizza Hut.

Dallas/Fort Worth Area

• Designed and built website to coincide with product launch.
• Maintained and updated content.
• Created web layouts for later development.