Award winning Creative Director with 10+ years working with brands to elevate multicultural voices.Over the last 13 years, I have worked on industry leading brands like Nissan, Infiniti, Maker’s Mark, State Farm, AT&T and Southwest Airlines. During my time at fluent360, I have served as lead and brand advocate for Nissan and Infiniti by facilitating cross-communication, consistent messaging and a unified brand voice among general market agencies and multicultural. I spearheaded creative efforts on new business pitches within the Omnicom network, that resulted in multicultural duties for U.S. Army, Miller Lite, Maker’s Mark, Jim Beam and TGI Fridays. I also led the creative rebrand of the agency when it relaunched itself in 2015 as a full-service multicultural agency. I approach every brief with the mindset: Creativity can help brands grow. I strive to create insightful, quality work that creates a human reaction with its intended audience. Whether it be a chuckle, a double take, a nostalgic memory, a curious thought or even a disagreeing opinion, my intent is to always make a connection. The creative process feeds my soul; working with my team to listen, guide and craft any idea that starts with a scribble on a piece of paper never gets old. I know the importance of working closely with strategy to bulletproof a concept and I have extensive production experience, specifically with automotive. Most importantly, I know how to see the big picture in order to deliver work that exceeds the standard from beginning to end.