Appointed to lead the entire marketing function through a turnaround. Assumed majority of responsibilities & accountabilities in the field of marketing.•Led and developed the implementation of annual marketing plans that resulted in consistent increase in sales.•Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. •Developed and implemented consumer research designed to improve results of our sales promotions through reputed agencies like Knight Frank and Dun & Bradstreet. •Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.•Hired and trained team of sales & marketing professionals.•Conducted reviews for and hired four outside agency resources (general market, direct marketing, interactive, print media, electronic media).•Blueprinted Public Relations & publicity strategies. • •Initiated a comprehensive, relational database-marketing program, which increased customer retention and referral. •Responsible for design, development and implementation of customer research.•Controlled outside agency partners including; general market advertising, direct marketing, interactive marketing, print placement and 360 degree advertising agencies.•Strong knowledge of corporate real estate leasing acquisition and disposition•Exceptional knowledge of commercial real estate use and licensing laws•High negotiating collaboration and communication skills•Devised a corporate barter product, which helped company in saving marketing expenses and leveraging unsold inventory. •Closed media barter transactions with large media houses like Times of India/Hindustan Times/NDTV and key radio channels. •Collaborated with extensive developer and broker network to identify premier sites.Maintained active communication with team leaders and employees as necessary.

• Business Development and closures • Handling profiles across industries • Screening and interview scheduling • Revenue generation through recruitment closures. • Employer branding