Harinder Rai Email & Phone Number

Burnaby, Bc, Ca

Burnaby, Bc, Ca

Reponsible for maintaining a client portfolio and establishing successful marketing strategies to help them accomplish their company objectives. Despite having a unique and original product, one of my clients was failing to obtain attention and create leads. They had a restricted marketing budget, so we looked for unique ways to reach their target demographic. I researched the target audience and their behaviour patterns, as well as the competition and industry developments. Based on the findings, I proposed a focused social media and email marketing strategy to reach out to potential customers. We also collaborated closely with the client to create interesting content and design elements that would appeal to their target demographic. The campaign was a success, generating a 25% increase in website traffic and a 15% increase in lead generation within the first month. In charge of supervising a team of 30 brand representatives to ensure the successful implementation of an experience marketing campaign in 18 distinct retail locations. A large high-end retail brand, one of our clients, was launching a new product and had set an aggressive target of generating attention and driving more sales. I collaborated closely with the client to create a complete event strategy that combined brand activations and immersive experiences. I oversaw a huge team to guarantee that each activation was executed flawlessly, from logistics to staffing and on-site management. I also supplied the client with regular updates on the program's performance and made tweaks as needed to optimize results. The program was a big success, generating a lot of buzz and exceeding the clients’ sales targets by 25%.

Global

I was hired by a small business owner who was having difficulty attracting new consumers and generating leads via their web website. My objective was to evaluate the client's current digital marketing activities, identify areas for improvement, and create and implement a complete digital marketing strategy to raise their online visibility and generate more leads. I carefully reviewed the client's website, social media accounts, and online marketing activities. Based on my findings, I suggested a targeted social media advertising campaign to reach their target demographic, as well as a search engine optimization approach to increase the visibility of their website in search engine results pages. I also collaborated with the client to create engaging material for their blog and social media profiles in order to attract and engage prospective customers. Within the first three months, the campaign was a success, with a 30% increase in website traffic and a 20% rise in lead generation.

London, England, United Kingdom

As an account executive for a well-known CPG client, I was tasked with coming up with a fresh, creative, and inventive approach to use digital media to advertise the client's product to a younger audience. It was my responsibility to create a fun and interesting Instagram campaign that would appeal to our target market and increase sales. I started by doing a lot of research on the preferences and usage patterns of the target audiences on social media sites. Based on my findings, I suggested a new approach that involves teaming up with well-known Instagram influencers to produce user-generated content that featured our items. I found a number of well-known influencers in our target demographic, and we collaborated to produce a number of visually beautiful and interesting posts that presented our goods in an appropriate and aspirational light. We also held a user-generated content competition where we invited our fans to submit their own images of our goods. With a large rise in Instagram followers, engagement rates, and purchases, the campaign was a big success. We were able to use hundreds of high-quality content produced by the UGC in upcoming promotions, which demonstrated how beneficial it was.

London, United Kingdom

I was in charge of supervising a team of sales employees and guaranteeing the smooth functioning of a busy retail store. One of my key responsibilities was to increase sales performance and consumer satisfaction while lowering shrinkage and strengthening our sales teams skillset. To attain these objectives, I took a number of steps. To begin, I reorganized the store layout and product displays in order to improve customer flow and emphasize key products. I also put in place a comprehensive training program for sales staff to help them improve their product knowledge and customer service skills. These initiatives resulted in a 15% rise in total sales and a 20% improvement in customer satisfaction ratings. Employee turnover was also reduced by 25% as a result of better training and assistance.

London, United Kingdom

• Researching and building a database of new client leads within the TV/Film and FMCG sector.•Creating an editorial calendar to lay out the road map for creation, publication, and promotion of content for the coming month. • Create, edit, and oversee the content creation for website, blog, and social media channels. • Analyzing competitors’ content, messaging, and distribution tactics.• Developing and implementing a content strategy to increase brand awareness and generate social platform traffic.

New Westminster, Bc

• Minimized holding costs on average of $500/week and inventory shortages by developing and implementing a new process of order fulfillment for the store's weekly shipment which demonstrated analytical management adeptness.• Increased employee morale while diminishing the rate of turnover by monitoring performance and team member interaction, being very approachable by building one-on-one relationships with the team, and opening communication flow from management to the staff of all departments with proficient communication skills.

Bachelor’S Degree, Marketing

Activities and Societies: Phi Delta Theta Fraternity UBC Marketing Association

European Summer Study Program, Economics, Strategy, International Business And European Business

5-week program, which covered 4 countries and 7 cities across Europe. The program was an introduction to Business conduct in Europe.

University Exchange Program (1 Semester), Commerce

Activities and Societies: Melbourne Arts Student Society