• Completely overhauled the brand vision, philosophy and language in line with the purpose and strategythrough a structured co-creation process• Sharpened all external communication to include key brand narratives, brand assets and increased brand salience and awareness by 85%• Created ‘look and feel’ standards, guidelines and pushed for 100% compliance• Oversaw all clients experience touch points like communication, materials, content and interactions andenforced 100% brand discipline resulting in 80% recall of critical value propositions of the firm by 80% ofthe clients• Ensured brand promise is palpable by all stakeholders through audits, participation and feedback on both the ‘what’ and ‘how’ of the deliverables. Internal scores improved from 2 to 8.5 (on a 10-point scale) in 3 months and did not fall below until recently measured• Designed and deployed more than 100 creatives across sales collaterals, websites, communication touch points, internal IP and frameworks etc, with a ‘First Time Through’ ratio of 95%+• Helped the firm prevent wrong hire of brand and marketing agencies saving lot of money and worked with different external stake holders to accomplish brand outcomes• Crafted multiple go -to -market strategies for the service offerings and backed each one with 100%participation from design to deployment• Overall association of the firm and its value proposition increased by 75% amongst a 50% sample of clients due to a combination of all above• Managed development, design, PR and sales teams for launch of a completely new vertical from idea to pilot in 45 days: practicus.in• Focused on sharp content to specific target audience as a strategy instead of adding to the noise of the social media and created a calendar, content and communication direction towards the end of my tenure with both the proposal and budget approved 100%