Developing a sustainable fashion product Value chain.Innovating Sustainable product supply chain through complete transparency from field to store.Rolling out sustainable product lifecycle management strategic plans.Redefining sustainability in every stage of the Fashion business.Creating legacy systems via tech solving for transparency throughout the value chain.Plan, devise and create Merchandising and Sourcing Standards for sustainable fashion product for manufacturers - bringing smaller communities together for a greater good.

Joined the company as General Manager International expansion and operations. Developed expansion strategy for the company fortifying existing operation and thoroughly planning expansion in suitable markets with partner/franchisee selection, deep market analyses, feasibility studies, product competition and operational challenges. Achieved an expansion execution in 11 countries including Caucuses, Balkans and Central Asia. 100% business retention with an average growth of 30% YoY for each new market.Developed International Expansion strategy with an 8-Year Roll-out. Developed support functions for International Business: Supply Chain, Logistics, Buying, Product Management, Commercial Project operations, Visual Merchandising & Management, Legal, International Marketing and Retail Operations.Successfully ran company's entire International business operations based on 8 highly efficient and structured teams. A total of 22 people to manage operations in 18 countries across the globe. Worked closely in implementing transparency programs using Technology and ERP enhancement to gather product and customer information from the ground in the most preserved manner. Further using knowledge gathered to create localized strategies for greater success of the partners and franchisees.Developed comprehensive Sales and Marketing Roll-outs to ensure true potential of the location is achieved in the shortest possible time. Turning stores into profit centers as efficiently as possible.Developed advance BI and Analytics center separate for International Operations to identify expansion possibilities and growth opportunities within the same markets as well as neighboring ones. This lead to greater precision in drawing market feasibilities, return rates and a clearer reflection of possible performance on projected P&L statements.Developed a product localization standard to ensure all markets are fed with the products most likely to turn inventory to shortest turnover cycle

Created Luxury Retail Strategy for a business that relied on wholesale and concessional sales channels in the past. Developed an efficient, profitable O&O Retail Network of 30+ Stores across the country with USD 105 Million in revenues under 4 years. Whereby, USD 28 Million came from a market leading E-Commerce platform.Devised and created product localization and developed product-lines from scratch for CA.Developed an efficient Analytics and Product Management division to lead market from the front. Proactively creating strategies driven by data from the ground and online to understand market/customer needs. Achieved operational excellence by creating a fully-trained sales force and top-of-the-line technology induction to create an offline to online seamlessness. Leading a successful turnkey project implementation of Omni-Channel - integrating Online with Offiline and viceversa.Created a digital first concept across the company's key and support functions for quicker growth and adaptability. One central data depository to enable Omni-Channel strategy. Creating true customer success and uniformity of CX across all established sales channels. Developed in-house capability for Content production, Content marketing, distribution and Ad campaign success management. Lead Digital Marketing Strategy to specifically manage sales peaks leveraging high performance through higher customer sessions and funnel conversions. E.g Influencer integrations, Digital Product Collaborations, Dynamic Ads and CRM Marketing.Developed and executed 360 integrated marketing campaigns to achieve exceedingly high sales milestones consistently - primarily focusing on Youtube, TikTok, Social Channels, Influencer marketing & comprehensive Digital PR.Deployed customer convenience tools and plugins to closely understand customer behaviors and E-Commerce Funnel optimization - e.g Shoppable catalogs and social posts to create a shorter funnel using customer data driven attribution studies.

Managed nationwide Retail Operations for Mango. Successfully managed Budgets, Marketing, Buying, Planning and Expansion. Effectively coordinated with the principal in Spain to ensure international standards and expectations are met.Maximized sales and profitability of brand stores aligned with company targets.Developed the brand launch strategy in consultation with the Group General Manager.Maximized productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.Ensured adherence to financial plan in all key areas - sales, markdowns, margin and average inventory.Created brand positioning in consultation with the Marketing team and Brand Principal.Recruitment of Talent - T&DStudied merchandise requirements for the brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.Designed merchandise plan (pricing, promotion, assortment etc.) with the team for timely stock availability.Determined buying requirements and formulate buying plan and budget.Conducted product selection in coordination with the buying requirements and the product research.Ensured effective in-season management (stock balancing, markdown management, stock analysis, stock vs. sales performance).Coordinated with Retail Operations to collate the feedback on retail and brand operations.Acquired market intelligence through various sources and analyze trends that impacted business.Mapped competition prices / products and provide qualitative inputs to business.Evaluated the selected site on parameters like trade area, customer base, merchandising considerations & seek internal approvals.Co-ordinated for new store openings and re-fits with the operations and projects team.Ensured brand outlet locations are in line with the brand strategy and positioning.

Exceeded sales expectations by ensuring that stores achieve the highest standards of visual presentation and customer service.Controlled costs through monitoring and analysis of P&Ls and margin control.Drove sales through effective promotion of the brand. Planned sales forecast according to stock, sales and margin forecasts.Oversaw the implementation of sales & promotions and any operational activities by liaising with the Store Management and the Brand.Liaise with the manufacturing vendors on a regular basis for sourcing excellence, target achievement and fulfillment of required stock.Planned and implemented stock takes, through co-ordinations with Accounts and Store ManagersControlled shipping and delivery procedures of the Brand, focused on good management of stock and ensured that the stock is secure and that managers are following company procedures.Ensure adequate stock level and stock rotation.Terminal stock/ shrinkage/ damage, especially on brands where the Brand Managers are involvedAchieve physical inventory result to an acceptable level.Maintained effective communication with stores through regular structured visits and meetings.Ensured proper staffing at all times.Monitored training & development of staff, ensured that succession planning is carried out in conjunction with the training department.Ensured that managers & staff are motivated through effective communication.Be involved in the recruitment of the brand.Ensured the staff appraisals take place in a timely manner.Supervise the operation of the visual merchandising team.

creating & implementing buying and product strategy and tactical plans for assigned departments by ensuring that the departments purchase reflects the retail trends at best commercial value, thereby ensuring delivery of sales and profit targets for the department. Ensured smooth buying operations through effective product planning, negotiation with suppliers, adequate stock management as well as effective team management for enabling the strategic goals of the department.Determined the buying requirements and formulated buying plan as per budget for the Womenswear – Dresses Category.Established monthly assortment guideline for the sourcing teams for procurement based on sales analysis and future trends and AP guidelines shared by planning teamNegotiated prices in line with the desired level of margins and ensured delivery timelines with sourcing teams.Oversaw and managed placement of orders based on the OTB plans and ensures merchandise is delivered as per the plan.Tracked and evaluated brand/category sales performance, market sales trends and competitor trading activities to identify critical business factors and proposed action plans to increase category salesConsolidated and analysed actual sales data and forecast in-season sales on a weekly, basis to drive sales & buying decisions.Identified buying opportunities to source products and to ensure that business unit maintains its competitive edge. Analysed market & competition for both benchmarking value, price & product and applied this knowledge to make insightful buying decisions.Placed re-orders as proposed by the merchandising team and communicated relevant information to the sourcing teamMaintained high level of product knowledge, ensuring the product is procured within the acceptable standard norms of quality and fitEnsured the right representation of the category in terms of imagery & content ideas for the storefront.