Currently, I serve as an Analyst within the Operations Division of the Business Analytics and Intelligence Team at Nomura. In this role, I focus on harnessing data analytics to enhance operational efficiency and intelligence. My work involves analyzing complex datasets to provide actionable insights that support strategic decision-making and operational improvements. I leverage advanced analytics tools and techniques to address key challenges and drive the continuous evolution of business processes.

During my internship in Big Data Analytics at the Home Appliances & Essentials Division, I leveraged Python and PowerBI to conduct in-depth competitor and customer behavior analyses. My work informed strategic adjustments in pricing, feature enhancements, and targeted marketing strategies, significantly boosting sales across various segments. I also enhanced customer retention by developing personalized marketing campaigns and loyalty programs based on detailed cohort, RFM, and market basket analyses. Additionally, I automated HR processes, streamlining operations and optimizing budget planning. My web scraping and sentiment analysis projects provided essential data that aided competitive pricing strategies and decision-making for marketing and product teams, including the creation of a minimum selling price calculator.

As a Business Analyst at Rabo Bank, I played a pivotal role in enhancing global transaction monitoring across London, Singapore, and Belgium. I spearheaded the automation and refinement of over 580 rules, improving our regression test accuracy from 60% to 90%. My leadership in transitioning our testing framework to R2D2 Azure not only streamlined operations but also reduced costs significantly.I'm particularly proud of creating an induction manual that simplified onboarding, making it more efficient for new team members to integrate smoothly. My commitment to operational excellence was recognized with a stellar performance rating of 4.53 out of 5.00. I thrive on turning complex challenges into streamlined, efficient processes that advance business goals.