•Led the design and development of a high-impact Service Cloud solution utilizing Salesforce DX, resulting in a 20% increase in customer satisfaction.•Managed the full software development lifecycle (SDLC) for 4+ Salesforce projects within tight deadlines. Implemented Agile methodologies (daily scrums) and ensured adherence to quality standards and best practices throughout the development process.•Established and maintained a robust DevOps pipeline leveraging Salesforce DX, Git, and Jenkins.•Developed custom Salesforce integrations using REST APIs and SOAP-based web services to connect with telephony systems, call center management tools, and external applications.•Implemented complex Salesforce features including Knowledge Base configuration, Service Cloud Voice, Platform Event handlers, and APEX Batch processes, addressing critical business needs. Demonstrated strong expertise in Apex coding (classes, triggers, web services) and an understanding of Governor Limits for optimized performance.•Leveraged Salesforce Einstein's built-in machine learning capabilities to create predictive models for lead scoring, opportunity forecasting, and customer churn prediction.•Developed and deployed integrated marketing solutions combining Salesforce Marketing Cloud and Adobe Experience.•Mentored and overseen the development efforts of junior developers, fostering knowledge transfer and ensuring adherence to coding standards.•Collaborated with third-party vendors to coordinate technical development efforts, ensuring their design, development, and documentation aligned with project requirements and delivered high-quality solutions.•Maintained a deep understanding of evolving Salesforce technologies, actively participating in internal and external communities of practice (CoPs).

•Drove strategic alignment between Sales Cloud and Marketing Cloud initiatives by integrating advanced Configure Price and Quote (CPQ) systems, optimizing pricing strategies, and enhancing revenue growth through data-driven decision making.•Designed and implemented sophisticated lead management strategies within Sales Cloud, utilizing advanced enrichment algorithms and intelligent assignment rules to prioritize leads effectively, maximizing sales team productivity and conversion rates.•Developed advanced automation workflows in Pardot, leveraging segmentation and personalization techniques to nurture leads through tailored engagement journeys, resulting in a significant increase in conversion rates.•Engineered customized reporting and document generation using Conga Composer, employing dynamic templates and advanced data visualization techniques to empower stakeholders with actionable insights for informed decision-making.•Developed and deployed scalable Apex Classes, Lightning Web Components, Controller Classes, and Apex Triggers, demonstrating mastery in intricate data manipulation within Governor Limits through optimized SOQL queries.•Architected and implemented advanced lead routing algorithms using custom Apex code, enabling dynamic assignment based on lead scores, territories, and sales representative availability to streamline operations. Spearheaded Salesforce administration tasks including user management, security configuration, and system customization to adapt to evolving business requirements while ensuring compliance with industry standards.•Mastered Salesforce development practices by utilizing Apex, Visualforce, and Lightning Components to architect scalable solutions that meet business needs while adhering to industry coding standards and security protocols.

•Proficient in Salesforce development using Apex, Visualforce, Lightning Web Components, and other core technologies to build custom applications and integrations.•Experienced in automating business processes with Salesforce automation tools such as Process Builder, Workflows, Flows, and Assignment Rules to streamline operations and improve efficiency.•Led critical data migration initiatives utilizing tools such as Auto RABIT and Workbench, ensuring seamless transitions across complex environments while maintaining continuous business operations and minimizing downtime.•Improved data accuracy by 10% by developing custom validation rules and data cleansing processes, ensuring data integrity and reliability for reporting and analysis.•Reduced development time by 30% by leveraging Lightning Web Components and reusable components, streamlining development efforts and accelerating project delivery.•Skilled in integrating Salesforce with external systems using REST, SOAP APIs, oAuth, and Single Sign-On to enable seamless data exchange and functionality.•Enhanced user experience by 20% through the design and implementation of intuitive user interfaces and custom Lightning components, improving user adoption and satisfaction.•Increased process efficiency by 25% through the implementation of automated workflows and triggers for lead-to opportunity conversion, reducing manual effort and accelerating sales cycles.•Competent in data migration and update processes using Data Loader and other tools to ensure data accuracy and consistency across environments.•Familiar with agile development methodologies and actively participate in scrum teams, contributing to project planning, execution, and delivery.