Harmony Maraldo Email & Phone Number

Boston, Ma, Us

Seattle, Washington, Us

Drive and implement new pricing and packaging strategies, collaborating with cross-functional teams to ensure profitability and alignment with business goals. Negotiate internally to promote the adoption of innovative pricing structures. Develop and maintain internal controls to ensure compliance with pricing activities, and work with Revenue Operations and Deal Desk teams to implement pricing guidelines effectively.Manage SKU development, SKU rationalization, and SKU lifecycle management to align product offerings with market needs. Translate pricing analysis into operational requirements, maintaining standardized reports and dashboards to monitor performance metrics. Set pricing for new products based on projected demand and profitability while analyzing pricing change requests to evaluate impacts on margins and competitor pricing.Monitor market trends to ensure competitive pricing across a multi-tier sales model, coordinating pricing strategies to maintain consistency and drive profitability throughout the sales channels.Select Achievements:► Led the shift to a new pricing model, overseeing operationalization, enablement, and change management. Adjusted the model in 2024 to improve competitiveness and simplify selling process, enhancing overall performance.► Developed internal process documentation and best practices for the Pricing & Packaging function and Pricing Committee, defining roles, responsibilities, and submission procedures for pricing requests.► Spearheaded over a dozen pricing changes from ideation to completion, ensuring alignment with strategic goals and ongoing review.► Fostered a collaborative environment, becoming the go-to expert for pricing and packaging inquiries, and consistently taking initiative to find solutions.

Continue to support the organization by providing resources and tools for members, advancing the field of upholstery, and promoting professional development and ongoing education. Collaborate with fellow board members to guide strategic initiatives and contribute to the organization's growth and success.

Led the only US-based trade association for upholstery workrooms, supporting over 260 members in the US and Canada. Focused on advancing the field of upholstery by providing professional development, education, and resources to address workforce challenges and support the trade’s relevance.Responsibilities:► Provided resources, tools, and funding opportunities for members while aligning programs with strategic goals.► Oversaw board activities and 10 committees, facilitating coordination with partner organizations.► Conducted annual pricing surveys, created data visualizations, and led enablement sessions.Select Achievements:► Met with the Consumer Product Safety Commission (CPSC) to clarify the impact of the new flammability standard.► Developed plain-language resources to explain federal flammability regulations.► Launched the NUA Shop and revamped the Job Board, increasing funding and member engagement.► Grew social media reach by 25% annually and expanded membership by 46% in 2023, increasing revenues by 50%.► Overhauled the website to improve member experience and highlight industry news.

Operate a small upholstery workroom, specializing in traditional upholstery techniques and materials. Focus on restoring 18th and 19th century early American furniture, bringing antique chairs and sturdy furnishings back to life with craftsmanship and care.

Boston, Massachusetts, Us

Recruited to build and scale pricing and packaging strategy, driving business development and GTM planning for a SaaS company specializing in sales and marketing tools.Responsibilities:► Developed pricing strategies based on customer willingness to pay (WTP) and market trends to maintain a competitive edge.► Led the Pricing & Packaging Committee, implementing process improvements and overseeing enablement for Sales and Customer Support teams.► Regularly updated pricing resources to ensure efficient resource allocation and supported strategic planning with quarterly pricing insights.Select Achievements:► Implemented a pricing dashboard to track key metrics and guide pricing decisions.► Led the evaluation and testing of a list price increase for top-tier subscriptions, leveraging customer data and sensitivity analysis.► Assessed the benefits of transitioning to a Usage-Based Pricing (UBP) model and developed a proposal, including a detailed slide deck with findings and recommendations, which was presented to the Board.

Boston, Ma, Us

Implemented B2B pricing strategies to maximize business opportunities and ensure long-term profitability. Transformed subjective pricing exercises into value-based pricing approach to optimize revenue and profitability.Responsibilities:► Developed pricing models for Towers and Managed Networks, driving a 27% YoY revenue increase.► Managed a team of three Pricing Analysts, providing mentorship and leadership.► Created pricing programs and promotions that increased customer adoption and expanded market routes.► Transitioned pricing model to CPQ software for enhanced efficiency and automation.► Streamlined pricing approvals by automating processes in Salesforce for improved tracking and reporting.Select Achievements:► Delivered $7.9M in new annual revenue through competitive pricing and lease terms.► Increased total revenue from $9.8M to $12.5M YoY through strategic pricing transformation.

Boston, Ma, Us

I managed the day-to-day operations of the pricing desk and deal pricing to increase win rates and grow revenue YoY by utilizing a data-driven approach to steer decision making via market research and competitive analysis.Responsibilities:► Facilitated project pricing, financial management activities, and process improvement functions.► Served as internal team champion for pricing best practices and systems optimization. ► Partnered with cross-functional teams to meet needs of customers and stakeholders.► Supported GTM objectives and pricing strategy by securing opportunities to drive cost reductions and close deals.► Provided exceptional customer service by personally handling escalations and issue resolution in a timely manner.

Exton, Pa, Us

I worked within a five-person team to establish the company’s first centralized Pricing Deal Desk team. Together, we developed corporate-wide pricing strategy and processes for managed services products from the ground up.Responsibilities:► Implemented end user pricing for Strategic and Enterprise customer opportunities for all products and services, including hardware, software, equipment service, managed services, and professional services.► Minimized risks associated with future deal making by analyzing sales wins/losses and providing qualitative and quantitative data utilized to determine proper price points.► Reduced average turnaround times from three business days to one via automation of complex deals pricing process; trained peers to duplicate process and created a custom model to accommodate non-standard requests.

Exton, Pa, Us

Coordinated projects to improve and increase efficiencies by evaluating small to medium business (SMB) business workflows and developing value-based pricing for all recommended solutions. I held this position twice: before and after Peace Corps service.Responsibilities:► Grew sales conversion rate by 80% via onsite analysis, preparing study findings, and expertly recommending methods for document process re-engineering to clients.► Orchestrated an average of 18% in savings for clients during first year of business by proposing strategies on custom outsourced labor solutions, implementing changes to internal business processes, and integrating new technology.► Met and exceeded revenue goals and surpassed marketplace sales quotas by yielding high conversion rates for services three years in a row on behalf of 53-person business consulting team.

Washington, District Of Columbia, Us

Served in the Small Enterprise Development and Information Communication Technology (SED/ICT) sector, leading a high-impact community eco-tourism project in coastal Kenya. This initiative, funded by the United Nations Development Programme (UNDP), focused on education and the reforestation of local mangrove forests.Select Achievements:► Managed a $45K USD (3.4M KES) UNDP-funded project, successfully coordinating reforestation and educational efforts.► Led daily operations and collaboration among 70+ stakeholders, ensuring smooth execution of project goals.► Delivered computer skills training to 22 community members in a remote village, overcoming challenges of limited electricity access.► Elected Chairperson of Peace Corps Kenya's Gender & Development Committee, spearheading initiatives to promote gender equality and empowerment.