Harold Irving Email & Phone Number

Kingston, Ma, Us

Columbia, Maryland, United States

National Marketing Manager for the Mosquito Squad Brand. Directs the core functions of brand advertising, budget management, creative development, and franchisee onboarding and education for Mosquito Squad.Executes marketing planning and spending for 258 Mosquito Squad locations.Directs local and field-based marketing strategy to drive revenue for all Mosquito Squad franchises.

Washington D.C. Metro Area

Washington D.C. Metro Area

• Grew 2018 sales 10% in site partner accounts and finished 2018 with 5-times the total 2017 e-commerce sales.• Drove sales growth across the brand with new business channels (i.e., website, e-commerce, and specialty retail markets.)• Developed the design and implementation of retail fixtures, shelving, graphics, and signage for new store experiences in various retail outlets.• Managed cross-functional projects utilizing supply, e-commerce, and store teams to achieve marketing and sales plans within customer timelines.

Germantown Maryland

• Led brand’s social media content, print advertisement, retail promotion, and couponing, including the strategy, review, and execution of all assets. Assisted with key marketing activities across multiple platforms (national TV, print, radio, out-of-home, digital, video, and event activations).• Brand reached its 2016 sales growth goal of +25% in Q4 2016 and was the only brand in the fastest-growing segment of Mars, Incorporated. 2016 sales growth was +32%.• Led weekly creative review for all content development; utilized in-house graphic designer for weekly website updates, custom digital content, PR materials, signage, and print advertisements.• Managed brand voice on social media platforms and activated customer service to answer questions, process complaints, and place product orders.• Created social media campaigns targeted towards athletes using product certifications and price promotions that grew reach over 50%.

Cape Cod Ma

-Execute solutions of profitable sales growth for key Mars Chocolate Brands such as M&MS, TWIX, and SNICKERS through placement, pricing and seasonal retail objectives with customers within the grocery channel-See through new product launches with timely and effective execution to maximize retail impact -Influence retail outlet to implement solutions through fact based presentations that deliver results that are beneficial for both retail/headquarter customer and company -Execute all agreed to solutions with customer to include accurate, timely forecasting and detailed follow through

Cape Cod, Ma

-Developed a field sales technique, while utilizing effective merchandising and promotional strategies.-Built a strong sales rapport with store and grocery managers. -Created displays, end-caps, and point-of-sale promotions to further new product and seasonal product sales. -Produced a "Safe Worker Incentive" proposal, currently being considered by the entire New England Team.-Well informed of the operations of the D.S.D. logistics model.

Middleboro Ma

Worked with the Sr. Marketing Manager of Global Foods to complete daily tasks -Navigated market research databases, Dunnhumby, Mintel, Euromonitor, worked with P&L charts, completed variance tables, and created solid PowerPoint and Excel presentations.Assessed market potential for the Craisins® brand at Tesco retailers throughout Europe Became acquainted with various functional divisions at Ocean Spray, and worked with cross functional teams to complete projects.

Wareham, Ma

-Delivered beer, wine, and other freight across Cape Cod and the Islands.-Knowledgeable of the logistics and freight process.-Created delivery routes and worked with representatives to complete timely deliveries.

Bachelor Of Arts (Ba), American Studies, Administrative Science (Managerial Economics), Junior

Activities and Societies: Colby College Football Team, Boys to Men Youth Mentoring Program, Meridian Stories Digital Education.

Education record