Harold Kruis

Harold Kruis Email and Phone Number

Global Marketing Manager @ Lumiforte
Arnhem-Nijmegen Metropolitan Area, GE, NL
Harold Kruis's Location
Arnhem-Nijmegen Region, Netherlands
Harold Kruis's Contact Details

Harold Kruis personal email

Harold Kruis phone numbers

About Harold Kruis

Do you have a challenge with your branding, marketing or product innovation? Do you want it to contribute to your commercial success and for your employees to realize their growth potential?As an interim manager, trainer or consultant, I make it work, together with your teams. With lasting impact, so your business will grow sustainably.My role is to help companies and brands become attractive to customers and fellow workers. My approach is to let people and organisations find solutions within themselves. With customer-centric marketing, sustainable innovation and a collaborative leadership style that provides focus, structure and peace of mind. This is how we together achieve stronger branding, improved lead generation, sustainable, customer-focused innovation and well-functioning teams.Thanks to extensive international management experience and expertise in Branding, (Digital) Marketing, Communications, Innovation (NPD), Sustainability and Sales in various B2B and B2C companies, from start-ups to corporates in different industries, I am able to quickly understand markets and organizations, uncover pain points, identity growth opportunities and initiate positive change. What customers say:"I had the pleasure of working with Harold as he held an interim assignment at ERIKS. Harold led our Marketing teams through a time of change with great integrity, strong leadership, and contribution.Harold stands out, he is an innovator, a change agent, and possibly most importantly a rounded business professional with great commercial acumen. The best compliment I can offer is that Harold made a difference at a time of change, in a complex organisation, through partnership and strong collaboration. A business and people first leader with vision and the rare talent of execution! Thank you Harold, I greatly appreciated and valued our partnership." David Gillies, COO and Board Member of ERIKSWant to know more or just get acquainted? Send me a LinkedIn message, call 06-21534917 or email harold@growthspots.nl

Harold Kruis's Current Company Details
Lumiforte

Lumiforte

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Global Marketing Manager
Arnhem-Nijmegen Metropolitan Area, GE, NL
Website:
redusystems.com
Employees:
94
Harold Kruis Work Experience Details
  • Lumiforte
    Global Marketing Manager
    Lumiforte
    Arnhem-Nijmegen Metropolitan Area, Ge, Nl
  • Growthspots Marketing & Innovation Consultancy
    Founder, Interim Marketing Manager, Strategy Consultant
    Growthspots Marketing & Innovation Consultancy Jan 2021 - Present
    Wijchen, Gelderland, Nederland
    With GrowthSpots, I help your to future-proof your brand and create value for customers, employees, owners and all stakeholders. Through customer-centric (digital) marketing, sustainable innovation and ensuring connection, focus, structure and piece of mind in the organization.I believe that every person and every organization can reach their growth potential ánd make a positive impact. Furthermore, I get a lot of energy from innovating and creating, together with others.With my expertise, entrepreneurial, people- and result-oriented management style, I help people and teams gain new knowledge and skills, develop personally, collaborate better, have fun and achieve intended results.Contact:harold@growthspots.nl+31 6 21534917
  • Apprentice
    Marketing Mentor
    Apprentice Jul 2024 - Present
    Arnhem, Gelderland, Nederland
    Guiding and professionally developing a young marketer.Apprentice offers a digital learning environment where both students and teachers can go to share and create knowledge and content. We develop for the Dutch education market in consultation with teachers.
  • Eriks
    Global Head Of Marketing A.I.
    Eriks Aug 2024 - Nov 2024
    Amsterdam
    Assignment: professionalise and improve the way global marketing worksResults: - Global marketing strategy and action plan (OGSM) developed- Analysed the (online) lead generation and follow-up process, implemented quick wines and drafted an action plan for further improvement- Developed a distinctive ERIKS brand campaign and Playbooks-framework for sales education, of which the first one already has been executed- Achieved better cooperation within the team and by the team with the various stakeholdersCustomer review:"I had the pleasure of working with Harold as he held an interim assignment at ERIKS. Harold led our Marketing teams through a time of change with great integrity, strong leadership, and contribution.Harold stands out, he is an innovator, a change agent, and possibly most importantly a rounded business professional with great commercial acumen. The best compliment I can offer is that Harold made a difference at a time of change, in a complex organisation, through partnership and strong collaboration. A business and people first leader with vision and the rare talent of execution!Thank you Harold, I greatly appreciated and valued our partnership. "David Gillies, COO and Board Member of ERIKSERIKS is a specialized industrial service provider that offers a wide range of technical products, co-engineering and customization solutions, as well as related services. The company employs 5.000 people and has branches in 15 countries, with a strong position in Western Europe alongside a presence in Asia.
  • In Summa
    Senior Marketing Consultant
    In Summa Jan 2024 - Jun 2024
    Raamsdonksveer, Noord-Brabant, Nederland
    Setting-up next level global Marketing for SaaS platform Webdashboard, establishing framework, and training and coaching the Webdashboard marketing team.Results:• Creating a marketing strategy, framework and plan for the online SaaS platform Webdashboard• Working with the marketing team to develop inbound marketing for Webdashboard, with two customer journeys and resulting in a fully completed international growth plan for 2024 and 2025.• Taking the team a step further, training them and giving them confidence that the plan will work.Review of the customer:"Harold helped us develop our Marketing Framework/plan for @Webdashboard. The assignment was to guide our Marketing team onto the right track and instill confidence that their plan would succeed. Last week, the team, together with Harold, presented this plan to the Management Team. It has since been approved, and implementation is underway. Thank you, Harold, for your approach, insights, and dedication. Working with Harold is a pleasure, and success is guaranteed. Thanks!" Anton van Daal, Owner and CEO InSumma
  • Spgprints
    Global Marketing Manager A.I.
    Spgprints Sep 2022 - Mar 2023
    Boxmeer, Noord-Brabant, Nederland
    Responsible for global marketing and product management (functional).Results:• Building, professionalizing and training new global marketing and product management team, with members in the Netherlands, Austria, India and Brazil (from scratch)• Development, establishment and implementation of marketing strategy and roadmap • Further international implementation of corporate rebranding• Anchoring of inbound marketing (HubSpot) and securing of connection with sales funnel, which has lead to more involvement of sales, service and marketing and more effective lead generation• Project lead ITMA 2023 Milan: develop strategy, approach, team, innovative and circular exhibition concept (with TECHtalk theater) and activation: excellent reception, leads and deals• Positive change initiatedReview of the customer:"Harold assisted SPGPrints in building a global Product Management and Marketing Communications Team. Besides his experience with CRM helped us to further professionalise the use of HubSpot, make a customer centric website and inbound marketing process. Managing the ITMA 2023 core team together was great fun, especially to create something completely different from what we’ve done before. Thanks to his experience, skills and ability to create creative and goal oriented teamwork he will help you to professionalise your marketing processes and achieve tangible results. Wish you as much joy with your next assignment as you had during the assignment here at SPGPrints!" Martin Smallegange, CTO SPGPrintsSPGPrints (formerly Stork Printing Group) is a global leader in rotary screen printing solutions and a pioneer in digital printing in the textile market. In addition, its unique rotary screen printing technology has enabled the company to provide solutions for high-volume printing of labels, banknotes, printed electronics, COVID-19 test strips and much more. SPGPrints has more than 300 patents and an international network in more than 100 countries.
  • Ridder
    Interim Marketing & Communications Manager
    Ridder Jul 2021 - Sep 2022
    Maasdijk, Zuid-Holland, Nederland
    Member of the CMT and responsible for Ridder's Global Marketing and Corporate Communications. Results:• Marcom team on track, coached and given perspective; positive change initiated• Strengthened cooperation between marketing and business• Marketing strategy (OGSM), plan and roadmap developed and implemented• Training marketing team and organization in inbound marketing / lead generation with HubSpot• Several customer journeys set up and executed in HubSpot• Improved lead follow-up and transfer from marketing to sales• Stands and activation various trade shows successfully realized, including GreenTech 2021 and 2022• Marketing strategy, branding and introduction campaign tomato picking robot GRoW developed and successfully implemented.• Internal communication plan developed and implementedReview of the customer:"I had the privilege of working with Harold and witnessed his impactful contributions. He played a key role in rejuvenating our Marcom team, fostering collaboration between marketing and business units. Harold's expertise in developing and implementing marketing strategies, plans, and roadmaps (OGSM) was evident. He introduced our team to inbound marketing and lead generation with HubSpot, improving lead follow-up and marketing-to-sales transitions. Harold's strategic insights were instrumental in the marketing and launch of a new business proposition. I recommend Harold for his valuable contributions and collaborative approach." Pascal Piepers, CEO Ridder
  • Royal Talens
    Cmo | Director Marketing & Product Development
    Royal Talens Jan 2012 - Aug 2020
    Apeldoorn, Gelderland, Netherlands
    Board Member of Sakura International Holdings (Holding company of Royal Talens). Responsible for Global Marketing, Digital Marketing, Communications, Product Development, Artists Education, R&D, Regulatory Affairs, Purchasing OEM and QC Shanghai office (5 teams, 30 people in total). Driver of the transformation of Royal Talens into an innovative, dynamic, digital and market-oriented company. Strongly increased innovation rate (+20%-points, > 1.500 SKU's, like the market enlarging Ecoline Brush Pen), sales growth (> 100%) and market share as well as customer satisfaction and achieving top position in the global fine art color market: Clear (digital) marketing strategy & roadmap, creativity, successful product development and good teamwork. Champion Lean Six Sigma (continuous improvement), driver ISO 9001 / 14001 certification and Sustainability.With brands like Bruynzeel, Talens, Ecoline, Amsterdam. Sakura, Rembrandt, Van Gogh, Talens Art Creation en Cobra, Royal Talens is a global leader in creative and fine art products in more than 100 countries. Royal Talens is 100% part of Sakura Color Products Corporation, Osaka (Japan).
  • Royal Talens
    Business Unit Manager A.I.
    Royal Talens Sep 2013 - Jan 2014
    P&L responsible for the Sales of the BU Netherlands and Local Marketing of the Benelux, Germany and Austria.
  • Royal Talens Foundation
    Co-Founder | Board Member
    Royal Talens Foundation Jan 2015 - May 2020
    Apeldoorn, Gelderland, Nederland
    Good creative education for everyoneIn 2015, the United Nations adopted 17 sustainable development goals. One of these goals is quality education. Royal Talens stimulates creative expression worldwide, because we believe creative expression is essential for the development of every human being. Good quality education does not exist without creative expression.As initiator and board member, I was responsible for the day-to-day operations of the foundation. https://www.royaltalensfoundation.org/en/
  • Royal Talens
    Manager Marketing & Communications
    Royal Talens Sep 2011 - Dec 2011
    Apeldoorn, Gelderland, Nederland
  • Henkel
    Head Of Corporate Communications
    Henkel Feb 2009 - Aug 2011
    Nieuwegein En Brussel
    With brands such as Loctite, Pritt, Pattex, Fa, Schwarzkopf, Syoss, Persil, Witte Reus and Silan, Henkel is the global market leader in adhesive technologies, beauty care and laundry and household care and a pioneer in sustainability.
  • Henkel
    Marketing Manager
    Henkel Sep 2006 - Jan 2009
    Nieuwegein En Brussel
    MT member division Adhesive Technologies.
  • Henkel
    Group Product Manager
    Henkel Jun 2005 - Aug 2006
    Nieuwegein En Brussel
  • Henkel
    Senior Product Manager
    Henkel Jul 2000 - May 2005
    Nieuwegein En Brussel
  • Henkel
    Project Leader Integration Sellotape
    Henkel Oct 2002 - Sep 2003
    Nieuwegein En Brussel
    Responsible for the Integration (logistics, finance, assets, marketing, personnel) of The Sellotape Company into the Henkel Benelux organization.
  • Henkel
    Key Account Manager
    Henkel Sep 1995 - Jun 2000
    Nieuwegein, Utrecht, Netherlands
    Responsible for the Key Accounts of the BU Stationery and Household (Pritt, Blanco, Pattex, Perfax) in B2C and B2B.• Acquisition of Nedac Sorbo (Has become the largest customer)• Double-digit annual revenue growth
  • Pelikan
    Marketing & Account Manager
    Pelikan Jul 1994 - Aug 1995
    Zevenaar, Gelderland, Netherlands
    Responsible for Key and Regional Accounts and the Marketing of Pelikan in The Netherlands.
  • Pelikan
    Product Manager
    Pelikan Jan 1991 - Jun 1994
    Zevenaar, Gelderland, Nederland
  • Philips
    Commercial Manager
    Philips Sep 1989 - Dec 1990
    Nijmegen, Gelderland, Netherlands
    Philips Semiconductors (now NXP)Commercial link of the BU Consumer ICs between IPM, logistics, production, quality, R&D and the national sales organizations and plants of Philips worldwide.
  • Lincoln Smitweld B.V.
    Supply Chain Planner
    Lincoln Smitweld B.V. May 1989 - Jul 1989
    Nijmegen, Gelderland, Nederland
    Lincoln Smitweld is a subsidary of Lincoln Electric, the world leader in arc welding, robotic welding systems, plasma and oxyfuel cutting equipment and brazing and soldering alloys.

Harold Kruis Skills

Marketing Marketing Strategy Marketing Management B2b Corporate Communications Marketing Communications Market Research International Marketing Management Fmcg Sales Brand Management Coaching Leadership Media Relations Strategic Planning Business Strategy Business To Business

Harold Kruis Education Details

Frequently Asked Questions about Harold Kruis

What company does Harold Kruis work for?

Harold Kruis works for Lumiforte

What is Harold Kruis's role at the current company?

Harold Kruis's current role is Global Marketing Manager.

What is Harold Kruis's email address?

Harold Kruis's email address is ha****@****ail.com

What is Harold Kruis's direct phone number?

Harold Kruis's direct phone number is +315552*****

What schools did Harold Kruis attend?

Harold Kruis attended Cranfield School Of Management, Nima, Nederlands Instituut Voor Marketing, Han University Of Applied Sciences, Hogeschool Van Arnhem En Nijmegen, Radboud University, Business Impact Training Bv, Dominicus College.

What skills is Harold Kruis known for?

Harold Kruis has skills like Marketing, Marketing Strategy, Marketing Management, B2b, Corporate Communications, Marketing Communications, Market Research, International Marketing, Management, Fmcg, Sales, Brand Management.

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